How do kids react to fashion campaigns?

Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more

#CloseEyeOn – We’re in love with the jewellery brand Pearl Octopuss.y

An arm wearing several jewellery pieces from the Scandinavian brand Pearl Octopuss.y

As you may already know, we, at Notorious, are fans of Scandinavian fashion and we love jewellery, hence every time I see a new piece by the Danish brand Pearl Octopuss.y, I’m absolutely delighted. The bold, statement baubles unite the Nordic coolness and the opulence of sparkling crystals and oversized pearls. And, besides being fabulous, … Read more

Wanda Ferragamo, the woman power behind Salvatore Ferragamo

Wanda Ferragamo in the Salvatore Ferragamo's office.

The new must-see exhibition “Women in Balance” in Florence honours Wanda Ferragamo. Discover the powerful woman who helped turn her husband’s shoe workshop into the iconic Italian luxury fashion house Salvatore Ferragamo.

The best looks of the Duchess of Cambridge in June Get the look.

The Duchess of Cambridge in a polka dot look with her husband at Ascot in June 2022.

It has been a busy month for Kate Middleton. Certainly, the Queen’s Platinum Jubilee celebrations and other royal engagements gave the Duchess of Cambridge plenty of occasions to amaze us with fantastic looks in June. So get inspired by the best fashion moments of Catherine, Duchess of Cambridge, and get her recent looks. Indeed, the … Read more

Coastal grandmother style: The summer trend on TikTok

Diane Keaton wearing the TikTok Coastal Grandmother trend

Among all the social media platforms, TikTok is the most downloaded application, and indeed, where we see new trends like #royalcore and #cottagecore appear and spread at the speed of light. So, it’s no wonder luxury fashion houses are already on the mobile video platform. The latest trend that’s gone viral and become the must-have … Read more

Clothes that look expensive but actually, aren’t.

photo black and white of a model wearing a pinstripe suit headscarf, long straight hair and a

What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you … Read more

The best looks in our favourite Netflix, Amazon & Co Series

collage with the costume designer of Glow and Anatomy of a Scandals Netflix series

There are two things we do love at Notorious Mag; fashion and binge-watching. So why not combine them, we ask—nothing like wearing your most fashionable home attire while watching the incredible looks of Killing Eve. So get comfy make yourself popcorn, and let’s discover the best looks in TV series. We love Netflix, Amazon Prime, … Read more

Summer outfits inspired by our favourite cocktails Bottoms up!

collage with yellow floral dress, yellow swimsuit, a straw bag and pastel green slippers inspired by the colours of a marguerita cocktail

As summer approaches, bringing us sunny days, it also brings all sorts of outdoor events like garden parties, tennis tournaments, regattas, and horse races, not to mention street parties. At the Platinum Jubilee Street Party in Vienna last week, sipping a delicious Pimm’s brought me memories of the colourful outfits and fabulous OTT hats at … Read more

4 retro airport looks that are absolutely timeless Travel in style.

Woman wearing a retro and timeless airport look.

So, you’re ready to travel. Your suitcase is packed; you have your ticket and passport. Now, you just need to pick the right outfit for the trip. First, of course, comfort is a must, especially on long flights. But you don’t want to look like you are in your pyjamas. So, get inspired by these … Read more

Sneak Peek: Prada’s costumes for Baz Luhrmann’s Film Elvis '60s and '70s fashion.

The characters Elvis and Priscilla Presley wearing Prada costumes for the movie.

The highly-anticipated Baz Luhmann movie Elvis about the life of Elvis Presley and his wife, Priscilla, was presented at Cannes Film Festival, and you can have a sneak peek at Prada’s fantastic costumes for the biopic here. The Italian fashion house Prada collaborated with Oscar-winning costume designer Catherine Martin to recreate Elvis and Priscilla’s colourful … Read more

Hot fashion trend – mini playsuit à la Marion Cotillard Love or hate?

Marion Cotillard at Cannes Film Festival.

We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening … Read more

Omega x Swatch: An out of this world collaboration. All about the MoonSwatch.

two models of MoonSwatch, the new colboration between Omega x Swatch

The world of watches will never be the same after the brilliant Omega X Swatch collaboration with the MoonSwatch collection. The launch’s response was so colossal that besides the lines in front of Swatch stores worldwide, the watch literally disappeared completely from the shelves. The MoonSwatch sells for €250, but you’ll find it already on … Read more

How to layer necklaces according to a jewellery designer. Expert tips.

Woman wearing two layers of chain necklaces with pendants.

Being a jewellery designer, I witness first-hand the ever-changing trends and new styling tricks, including the layering craze that has taken over the fashion world, Instagram, and TikTok. But, although seemingly simple, the layering trend requires much more than just pilling up several necklaces. When styling your favourite jewellery pieces, you must pay attention to … Read more

The Handbag Clinic: A longer life for your luxury bag. Restore & revamp.

Red Gucci bag in detail under a glass magnifier

Buying a new luxury designer bag is always a treat, but more than that, we love taking good care of the ones we already have to give handbags a longer life. And the good thing about luxury totes, like Chanel, is that they can last a lifetime and even be passed down to the next … Read more

Time to buy your summer vacation capsule wardrobe. Dresses, bikinis and Co.

Woman on a summer vacation trip wearing hat and swimwear from her capsule wardrobe.

Knowing how to travel light is an art that very few master. And, whenever I spot a woman leaving for a summer vacation trip with a small suitcase, I’m certain she knows how to have a capsule wardrobe. Moreover, I assure you she’ll be the one sporting great looks during her vacation instead of those … Read more

A rare peek at Queen Elizabeth’s jewellery box. Platinum Jubilee.

Queen Elizabeth wearing pieces from her jewellery box that will go on display to celebrate her Platinum Jubilee.

This article A Rare Peek at Queen Elizabeth’s Jewellery Box was updated with new information on September 14, 2022 Attention, tiara and diamond lovers, this is for you. Queen Elizabeth II has opened her private jewellery box for her Jubilee. And, let me tell you, what a treat this rare peek at her breathtaking pieces … Read more

9 outfits inspired by the Eurovision fashion. - When more is more.

Sparkling fashion at Eurovision 2022 with contestant wearing a halter neck outfit and '60s inspired bob.

As expected, the Eurovision Song Contest showcased what should be the best music from 40 countries and, most importantly, some pretty questionable looks. In other words, with over 180 million viewers, Eurovision is possibly the most colourful show on earth, yet, we love to hate the glitzy and over-the-top outfits musicians wear to the competition. … Read more

Ideal capsule wardrobe -Sienna Miller in Netflix. Chic and timeless.

Sienna Miller wears a classic grey turtleneck paired with an ocre coat in one of the scenes of Anatomy of a Scandal

The style icon Sienna Miller is back on the small screen with the Netflix series Anatomy of a Scandal, and we’re obsessed with her character’s fantastic outfits that make the perfect capsule wardrobe. Miller plays Sophie Whitehouse, entangled in a scandal as her husband, a British politician, ends up on trial after cheating on her. … Read more

Wanderlust – How to pack light for a gap year.  Or grey gap year.

black skirt, striped pullover, black top, nike sandals, green high heels- collage with versatile pieces to pack light for a gap year travel.

Around May and June, several young people will take a gap year and travel before starting university. Additionally, there’s a new phenomenon that’s been growing, a micro-trend, if you will, called the grey gap year. In short, retired couples are taking long-haul trips for extended periods. This is because their children have already left the … Read more

History of Fashion – Birth of the blazer and how to wear it. 

vintage illustration of man wearing a blazer, white trousers, and a straw hat

The Blazer has become one of the most well known and timeless garments worldwide. So much so, that the term is used nowadays to describe almost any kind of jacket, which is not at all correct. The Blazer is a very specific Jacket with a particular purpose. Therefore let’s do a little history of fashion … Read more

#BuyBetter – Vintage costume jewellery – How to choose it well?

collage with Vintage costume jewellery and a hand holding a magnifier

Buying vintage jewellery is like going on a treasure hunt. Indeed, finding a unique designer piece from the ’80s, for example, is a tremendous joy for costume jewellery enthusiasts. If you, too, love retro accessories and want to wear unique necklaces, rings or brooches that you don’t see around, there are a few points you … Read more

All about Fendace, Fendi x Versace collab Wallet alarm!

Collage with looks from the Fendi and Versace collab collection Fendace.

After Gucciaga and Balengucci, it’s time for Fendace, the cool collab between the two Italian luxury fashion houses, Fendi and Versace.Donatella Versace and Fendi’s Kim Jones and Silvia Venturini have literally interchanged roles, calling their collaboration “The Swap”. In other words, Jones created pieces based on Versace for the first part of the collaboration collection. … Read more