#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

The most amazing watches of the world

Marie Antoinette and Bregues watch la grand complication

A good watch is much more than just a time-keeper, it is wearing tradition and history on your wrist thanks to complex craftsmanship and engineering. In this post we will talk in depth about the most amazing watches, from their history to their prices. And the world of horology is permeated with history. For example, … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Who Was Chloé From the French Brand Chloé?

vintage photo of Gaby Aghion, the fashion designer behind luxury label Chloe.

Most of the big fashion houses were named after their founders, making the designer’s names live on long after they were gone. So who’s behind the French luxury fashion house Chloé? Was there a Madame or Monsieur Chloé? Behind Chanel, there was Coco Chanel. Dior had Christian Dior. Behind the House of Fendi, there are … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days, … Read more

October capsule wardrobe: what to wear to the office.

Collage with a proposal outfit for a capsule work wardrobe - Scandinavian style

October is the month we finally recognise that the cold is coming and that summer has become next year’s dream. But it’s also the month when our wardrobe gets more interesting with winter’s new clothes and colours. That’s why we bring you five autumn ideas to wear to the office. Here’s all you need for … Read more

We found 12 timeless Fall buys for you

TAMU MCPHERSON-NYC-COS AW22

It wasn’t so long ago that fashion decided to create a mid-season sale. And we love it. Plus, not having to wait until the end of the season to snag your favourite piece for a good price is a special treat. But of all the mid-season indulgence, COS sales is one of our favourites. And … Read more

Why and where to buy sustainable jewellery

detail of a fish and a mermaid gold pendant from Pippa Small jewellery

Sustainability is a topic very dear to our hearts here at Notorious Mag. We’ve done some research about fair-trade, ethical and sustainable jewellery so that you can wear your sparkling accessories knowing that not only your choice of jewels isn’t harming the planet, but it is also helping the people involved in all the steps … Read more

Princess Diana’s Inspiring ’90s looks

Princess Diana smiling in the '90s.

Although known to be shy, the late Princess of Wales, who died on August 31st 1997, was not afraid to dare and try new styles when it came to fashion. She was a trendsetter ahead of her time. This is why almost three decades later, her style is still current and we would definitely wear … Read more

5 tips for nailing the perfect working woman wardrobe

twins models sit in a room with a cloth hack-inspiration working woman wardrobe

Having an intelligent wardrobe, where you quickly find the perfect look for the office, is one of the crucial tools for a working woman. Imagine starting the day early because you have an important meeting and suddenly losing half an hour of your precious time in front of the wardrobe without knowing what to wear. … Read more

Summer fix – Instead of stripes wear a Vichy pattern for a change.

miu miu model wearing a pink Vichy pattern cropped blouse

I love stripes. I know it’s not ‘le dernier cri‘, but it’s stronger than me. To give you an idea, I’ve been wearing stripes since I was a kid. And it means, a looooong time ago. But everything has a limit, and this summer, instead of buying my hundredth striped t-shirt, I found the only … Read more

8 Fashion trends and pieces inspired by the charm of Latin women Bold and fun.

Woman wearing a Carolina Herrera dress with frills and polka dots.

As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in … Read more

Why stylish girls have swapped jeans for button-down skirts this summer

Collage with this summer best button-down skirts

It’s official; this summer, stylish girls have swapped jeans for button-down skirts, and there are several reasons why these skirts have become the go-to street-style look of fashion-savvy women. So, instead of denim trousers and shorts, consider wearing the super flattering button-down skirts, whether in mini, midi or maxi length. Our editors choose independently all … Read more

Miuccia’s friends at Miu Miu Tennis Club in St Tropez

the who is who at Miu Miu tennis club in St Topez

In the middle of this summer with frightening temperatures, Miu Miu invited a list of friends for the inauguration of the Miu Miu Tennis Club in St. Tropez. Obviously, it’s a fake tennis club, but the location was the setting for the presentation of the Autumn/Winter 22-23 collection. Miuccia’s friends were welcomed on a retro-style … Read more