The 7 Best Retinal Serums for Mature Skin – My Honest Review

selma schönburg editor-in-chief of notorious mag reviews the 7 best retinal serums for mature skin

I love taking care of my skin, but my skincare routine is quite simple. In the morning, I use a vitamin C serum, moisturiser, and sunscreen. At night, I have been using retinol along with my favourite moisturiser, Vienna Skincare, for five years. But about a month ago, I decided to switch things up and … Read more

Mikey Madison Dazzles at The Oscars in a 1956 Vintage Dior Gown

Mikey Madison wearing a vintage Dior Gown at The Oscars 2025

On a night filled with stars and emotions, Mikey Madison not only took home the Oscar for Best Actress but also cemented her status as a true style icon at the 97th Academy Awards. With a gown steeped in Dior’s history, the Anora star paid homage to the timeless elegance of the 1950s, channelling the … Read more

Maison Dior x Vatican- ‘En Route’ Exhibition Unveils the Pilgrims of Hope Narrative

collage with three images from the En Route Exhibition created by the Vatican Apostolic Library in collaboration with Maison Dior

Pilgrims of Hope 2025 is the Jubilee Holy Year, the 2,025th anniversary of the Incarnation of our Lord, an event of great spiritual, ecclesial, and social significance in the life of the Church. To celebrate this important event, an unexpected collaboration was forged between Maison Dior and the Vatican Apostolic Library to bring to life … Read more

Actor Adrien Brody Is the New Face of The COS SS25 Campaign

Adrien Brody wearing a pinstripe relaxed tailoring suit from COS SS25 collection

Lately, it feels like Adrien Brody is simply everywhere. One moment, he’s dazzling on the red carpet at Hollywood’s most prestigious award shows; the next, he’s striding down fashion runways like he was born for it. And honestly, we’re not mad about it. The leading man of the critically acclaimed The Brutalist is now adding … Read more

The Best-Dressed, The Winners and The Loser of the SAG 2025

Hannah-Dodd-Keri-Russell-Nicola-Coughlan-SAG-2025-best-dressed

The awards season carousel is in full swing, and the Screen Actors Guild Awards (SAG Awards) did not disappoint. The red carpet was a spectacle of impeccably dressed stars, offering plenty of style inspiration as we head into wedding and gala season. From Miu Miu and Dior to Louis Vuitton and Bucherer, here’s a closer … Read more

The Grand Opening of the Max&Co Flagship Store in Munich

Melanie Kieback sits on the steps of a red stair in the new Max&Co shop in Munich

Some cities are an unexpected delight when it comes to fashion shopping. Take Antwerp, for example—there’s enough Belgian design talent there to warrant an entire article on the brands I discovered during my week in the diamond capital. Another city I adore for a shopping spot? Munich. The Bavarian capital offers a compact yet perfectly … Read more

Transitioning SS25: The Leather Jacket Edit & How to Care for Yours

Leather jackets-Collage with runway looks from Coach, Miu Miu, Gucci and Isabel Marant

On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more

Bob Dylan Core – How Timothée Chalamet Masters This Style

Trailer of A Complete Unknown with Timothée Chalamet as Bob Dylan

Since the announcement that actor Timothée Chalamet would portray Bob Dylan in the film ‘A Complete Unknown’, TikTok has gone into a tailspin. An old photo of the singer with his girlfriend Suze Rotolo quickly went viral on the Chinese social network, sparking the ‘Bob Dylan Core’ trend. The first photo of Timothée Chalamet as … Read more

Valentine’s Day – Outfits Inspo For Those in Love and Those Not Yet

vintage photo showing a couple almost kissing. The woman carries a bouquet of flowers

1 day until the day of les amoureux. No matter where on the planet you are, the streets, restaurants, and shops will be tinged with the colour of love. Although Valentine’s Day is practically aimed at lovebirds, you don’t need to have a special person by your side to celebrate the day of love. Continue … Read more

Serpenti Bulgari: A Stylish Evolution from the 40s to Today

Princess Maria Olympia of Greece wearing a Serpenti Bulgari necklace at Bulgari event in Rome

In 2023, Bulgari’s iconic Serpenti collection marked its 75th anniversary. This emblem, representing infinite metamorphoses, has been a testament to determination, strength, and transformation. Over the decades, it has profoundly influenced both Bulgari’s history and the broader realm of jewellery. From Watches to High Jewelry: The Serpenti’s Evolution The journey of the Serpenti began in … Read more

Be Ready For Valentine’s Day- 12 facts about kissing you don’t know

Kissing is so important it has its own International Day, the 6th of July! But Valentine’s day is also an official kissing day, right? Being in love or not, you want to know that kissing is the most intimate act between two people, and besides showing affection, it is also good for your body. Yeah, … Read more

COS REMADE – A Limited Denim Collection Crafted from Pre-Loved Pieces

A model in different poses shows the versatility of the new COS REMADE limited denim collection

It’s always good news when a street fashion brand creates something sustainable and eco-friendly. But this time, it’s even better—because it’s COS, one of the chicest and coolest brands of the moment. They’ve just dropped the COS REMADE collection, made with 20% pre-loved COS garments. If you’re on the lookout for new denim this season, … Read more

The Story of Hotel Elephant Austrian surrealism.

The Italian Alps is the location of this particular hotel named after Soloman, an Indian Elephant, that was brought all the way from Lisbon to Vienna as a gift for the Archduke Maximilian of Austria.   The story surrounds the Hotel Elephant is mind-blowing, almost surreal, even Jose Saramago, the Portuguese Nobel Prize in literature, was … Read more

Dior Couture SS25 – Maria Grazia Chiuri’s Farewell to the House?

Dior Couture SS25- illustration by Rithika Merchant

Christian Dior kicked off Paris Haute Couture Week with a breathtaking show in the gardens of the Rodin Museum. Dior Couture SS25 collection, inspired by the intricate work of Indian artist Rithika Merchant, could mark Maria Grazia Chiuri’s swan song at Dior. Industry whispers are getting louder, hinting that Jonathan W. Anderson—formerly at Loewe—might be … Read more

Skiwear Inspiration – How To Look Fabulous This Snow Season

Audrey Hepburn in the film Charade wearing a aprés ski outfit while in a hut on the mountains.

It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more

Let’s Be Fair and Include Melania Trump in The Discussion

melania trump in 2017, the first time as american first lady

For years, we’ve been chanting the mantra “Girls Supporting Girls.” It’s all about creating a positive and generous environment where women from all walks of life are celebrated for their accomplishments. But it seems Melania Trump isn’t invited to this supportive group. On the contrary, the new First Lady of the United States has become … Read more

Beauty Without Borders: Model of Cultural Adaptation in Aesthetics

Beauty entrepreneur Ekaterina Khramozina

In Ekaterina Khramozina’s treatment suite in Budva, Montenegro, one can hear at least five different languages in a single day. Here, European office professionals mingle with Asian tourists, whilst locals mix with Russian-speaking clients. Yet it’s rather more than just about languages. Each culture has its perception of beauty, its skincare traditions and, most importantly, … Read more

Soup Mode – January’s All About a New Viral Fashion Trend

collage with some pieces from the micro fashion trend soup mode

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro … Read more

Paul Smith SS/25 – A Bohemian ’60s-Inspired Menswear Collection

three model from Paul Smith SS/25 Menswear collection, wearing a palette of pastel colours

In the above video, you’ll see the key looks from the Paul Smith SS/25 menswear collection, which was unveiled at Pitti Uomo in Florence, Italy. This collection marks Sir Paul Smith’s return to the Italian fashion week, paying tribute to the Italian cafes he frequented in Soho during the 1960s. The Inspiration of Paul Smith … Read more

How to Stick to Your New Year’s Resolutions with the Help of Saints

vintage photo with a woman wearing a hat with many party candles

New Year’s resolutions are like hot air balloons—easy to inflate but tough to keep afloat. We all start the year with big plans and grand aspirations, only to find ourselves back at square one before long. But what if I told you that sticking to your New Year’s resolutions is simpler than you think? Why … Read more

10 Little Known Facts About Princess of Wales

10 little known facts about Kate Middleton, Duchess of Cambridge.

First things first; it’s challenging to find 10 little-known facts about Princess of Wales, who is turning 43 years old! We are talking about one of the most famous royal dynasties, Windsor, which is followed by millions of people worldwide. Probably you have read a lot about the mother of three and the future Queen … Read more