Selma 
Since around 2021, we’ve witnessed the rise of the Luxury Advent Calendars. Brands like Tiffany, Chanel, Dior, and Net-a-Porter now tempt us with advent calendars where each day reveals a luxurious treat, reminding us that Christmas is on the horizon. But honestly, how exactly do perfumes, jewellery, and high-end cosmetics help us reflect on baby … Read more
There are things we forget — phone numbers, old lovers, the name of that girl from art school. But then there are smells. Scents that never leave. Perfume has always been my family’s way of dressing a room before we even walk in. The women in my family didn’t just wear clothes, they wore silage. … Read more
The Reading Trend: Why Books Matter More Than Ever in the Age of Artificial Intelligence The return of reading might be the most unexpected trend of 2025/2026. From Miu Miu’s Literary Club in Shanghai to Gen Z turning libraries into social sanctuaries, books are suddenly the most desirable objects in a world dominated by artificial … Read more
Miuccia Prada, the woman behind Prada, Miu Miu, and the co-owner of the Prada Group, was celebrated in Doha for her outstanding contribution to global fashion during the seventh edition of the Fashion Trust Arabia Awards. The honour recognises both her cultural impact and her unmatched influence on fashion today. For decades, Miuccia has remained … Read more
Rosalía’s Lux Album Message: Why This Era Is Different A few weeks have passed since Rosalía released LUX, and the initial hype has settled into something far more interesting: a cultural moment. If her previous eras were about sound, performance and aesthetic revolution, LUX is about revelation.Not a religious sermon, but an invitation. A search. … Read more
Michelle Obama, the former First Lady of the United States, has released a new book, The Look. Co-written with her longtime stylist Meredith Koop, the book revisits the outfits that shaped her eight years in the White House. Designers who worked closely with her share anecdotes, creative notes, and personal memories, making Michelle Obama’s The … Read more
Some stories simply refuse to stay quiet, no matter how many times history tries to bury them. Elisabeth Lederer’s is one of them; a tale of beauty, power, art, and survival that links Vienna’s Secession era to the modern luxury world. If her portrait by Gustav Klimt feels haunting, it’s because her life was exactly … Read more
Meet Dr David Kim, M.D., M.S., a Stanford-trained, board-certified dermatologist based in New York City. With the flawless skin of a baby and nearly 165K followers on TikTok, Dr Kim has become one of the leading voices on #BeautyTok, translating dermatology into everyday language. He’s now sharing his curated list of the best brightening serums … Read more
“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go! Loulou de Saison — Discreet … Read more
The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more
We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more
A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more
Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more
Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more
What to Wear in a Museum is not just a question of fashion; it’s about attitude. Whether you’re strolling through the Louvre, sipping champagne at an opening in Berlin, or posing in front of a Basquiat at Art Basel, your outfit should speak the same language as the art around you: confident, clever, and a … Read more
Paris has officially reclaimed the art-world crown, and the only thing more dazzling than the art is the story behind it. We are talking about Art Basel Paris 25, which is scheduled to take place in October 2025. During the 23rd (Vernissage) to the 26th of October, Paris becomes the art world’s beating heart, proving once … Read more
In October 2025, one of the world’s most startling and dramatic cultural thefts unfolded at Musée du Louvre in Paris. While much of the coverage has naturally focused on the daring raid, the missing jewels and the investigation, here at NOTORIOUS Mag we turn our attention to something equally compelling: the object at the heart … Read more
A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more
Fashion Stole My Smile — Until Chanel Brought It Back Victoria Beckham once turned her signature poker face into a joke. Tired of hearing that she never smiled, the witty British designer appeared in public wearing a T-shirt that read “Fashion Stole My Smile.” The truth is, there’s an unspoken rule in fashion about smiling. … Read more
What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
At once timeless and modern, the Dior Maison Cross Cannage Collection reinterprets one of the house’s most iconic codes, the geometric weave that has adorned Dior creations since the days of Monsieur himself. The Origins of Cannage: A Chair, A Code, A Legend At every défilé held in the salons of 30 Avenue Montaigne, Christian … Read more
The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more
Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more