Queen Letizia Just Wore the Best Spring Coat

queen letizia spotted at Cuesta de Moyano book fair in Madrid, wearing a Vichy checked trench coat

Even in Spain, May 2025 has been unusually cold and rainy. Instead of enjoying spring sunshine, we’re still dealing with grey skies and temperatures hovering around 17°C. That means one thing: we still need a good spring coat. And Queen Letizia of Spain has just stepped out wearing what might be the best spring coat … Read more

Andy MacDowell at Cannes 2025 – The Beauty of Embracing Age

Actress Andy MacDowell photographed at Cannes 2025 - Mature Beauty

Move over filters, here comes real beauty. The 2025 Cannes Film Festival didn’t just open with sequins and cinema, it opened with standards. For the first time ever, actresses were asked to avoid overly transparent dresses and flesh-baring outfits on the red carpet. To which I say: finally. Because there’s something oddly dissonant about preaching … Read more

If You Thought Plastic Was the Ocean’s Biggest Problem, Watch Benedict Cumberbatch Here

Benedict Cumberbatch in Norway where he investigates the impact of human activity on the delicate acoustic environment of the ocean.

Prada and National Geographic CreativeWorks join forces once again to explore the intersection of humanity and the environment in their second collaborative film. This time, Benedict Cumberbatch embarks on a journey to Bodø, Norway, to investigate the impact of human activity on the delicate acoustic environment of the ocean. Yes, plastic is not the ocean’s … Read more

Alternative Brands for COS, ARKET and Massimo Dutti – #BestOnTikTok

Model wearing a lines embroidered white shirt stands on the street with an open book in front of her face

Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the best fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics … Read more

What Shoes to Wear Based on Your Jeans Style

Wondering what shoes to wear with jeans? The answer depends on the denim cut. Skinny jeans pair best with ballerinas or kitten heels, while bootcut jeans look great with ankle boots or western styles. Straight jeans work with loafers or sandals, and wide-leg jeans call for pointed-toe shoes like pumps or stilettos. This guide breaks … Read more

Can Fashion Be Dangerous to Your Health? A New Documentary Links Toxic Clothing to Breast Cancer

Poster of the documentary let them be naked showing Jeff Garner walking on a beach during sunset

This Mother’s Day weekend, a powerful documentary titled Let Them Be Naked will stream globally for the first time, not as a marketing stunt, but as a heartfelt tribute. Filmmaker and sustainable designer Jeff Garner created the film after losing his mother to breast cancer. This tragedy drove him to investigate whether the fashion industry … Read more

Divine Inspiration – 5 Fashion Designers Inspired by Catholic Heritage

model on the runway for Christian Lacroix couture- inspired by catholic heritage

As the world turns its attention to the Vatican with the new Pope Leo XIV, we reflect on the fashion visionaries who have found sincere inspiration in the richness and symbolism of Catholic tradition. As the Vatican welcomes the new Pope Leo XIV, the global spotlight is on spiritual leadership and the cultural reverberations of … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

Camille Charrière’s Favourite Vintage Shops in Paris

two photos of Camille Charriere wearing vintage pieces on her Instagram account

A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more

The Skinny Jeans Comeback 2025 – Are You Ready to Wear Them Again?

Fashionista on the streets of Milan fashion week-she wears slim fit jeans-striped shirt-corset-ballerina

The skinny jeans comeback is here; let us understand why. Over the past few years, skinny jeans have been competing with Crocs for the title of fashion’s most hated item. Legions of girls on Instagram and TikTok swear they’ll never wear skinny jeans again. But there’s one timeless rule in fashion: never say never. Let’s … Read more

Fashion Summer Destination – COS Welcomes Summer in Greece

COS model in the Spring Summer 2025 runway at Dionyssos marble quarry in Greece

A minimalist runway in a marble quarry? COS just redefined soft power dressing. COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the … Read more

The Harsh and Ugly Truth about Simone de Beauvoir

Montage with the face of simone de Beauvoir, representing her real face, a manipulative and submissive woman

Brief Introduction to Simone de Beauvoir Simone de Beauvoir was a French writer, feminist, social theorist, and existential philosopher, celebrated for shaping feminist literature and influencing the feminist movement of the 20th century. Credited with giving women a ‘voice’, her landmark book “The Second Sex” addresses the oppression of women throughout history. Simone advocated for … Read more

If You’re Not a Logo-Freak, These Are the Bags You’ll Want in 2025

Jeniffer Lawrence seen on the streets of New York wearing a yellow bag from Polo Ralph Lauren

The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more

The Row’s Look Everyone’s Obsessed With This Spring

The Row model wearing a grey jumper, a white mini dress and a silk mini skirt and a denim trouser

The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across … Read more

Office Wear- Give Your Pencil Skirt a New Lease of Life

workwear pencil skirt-collage with five models from runways ss25 wearing a pencil skirt in different styles

The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more

#BestOnTikTok – How to Make Your Grandma’s Louis Vuitton Bag Looks Brand New

close up of two vintage louis vuitton canvas bags

Discovering Vintage Bag Restoration on TikTok Spending my sabbatical year in France has some fantastic perks—one being how the social media algorithms seem to curate fascinating profiles for me perfectly. On TikTok, I stumbled upon Anna Poetro, who lives in the South of France. Anna runs a charming vintage online shop, but her true passion … Read more

All The Wrong Things—And Just One Right—About Disney’s Woke Snow White

Rachel Zegler at the Premiere of Disneys woke Snow White wearing a gown by Christian Dior

It’s been a week now, and everyone’s still talking about the flop of Disney’s maligned woke remake of Snow White. The film was a disaster with critics and an even bigger disaster at the box office. Here’s a quick rundown of everything that went wrong with Disney’s woke Snow White—and one thing that actually went … Read more

Stars and Style: Inside Louis Vuitton’s Stunning AW25 Front Row

collage with four celebrities at Louis Vuitton AW25 front row

The Louis Vuitton AW25-26 fashion show unfolded spectacularly at L’Étoile du Nord; a beautifully restored former railway station in Paris. This distinctive setting inspired Creative Director Nicolas Ghesquière to craft a captivating collection, reflecting the diversity and fleeting interactions typical of train stations—people always on the move, each carrying personal dreams in their luggage. Nicolas … Read more

The ‘Infomercial’ of The Already Iconic Dior D-Journey Bag Is There

Actress Rosamund Pike photographed wearing a Dior D-Jouney bag.

Among luxury brands, the race to create the accessory that will take the audience by storm is serious. If the magic doesn’t happen, heads roll and hearts break. But when a design succeeds, it’s like scoring the goal that gives you the World Cup title. I imagine Maria Grazia Chiuri, creative director at Christian Dior, … Read more

The White Lotus 3 – Your Best Summer Break Wardrobe Inspiration

white lotus fashion -scene from the white lotus season 3, showing three actress wearing printed and colourful beach dresses

With Season 3 of the addictive series The White Lotus hitting screens again, fashion enthusiasts everywhere have a fresh dose of holiday wardrobe inspiration. Known for its vibrant aesthetics and captivating locations, the series provides plenty of packing ideas for your next stylish escape. The White Lotus’ third season is set in Thailand, and there’s … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more