Miuccia Prada’s Life: Activist, Fashion Leader, and Now Honoured by FTA

Miuccia Prada- Fashion Trust Arabia 2025 ceremony stage in Doha celebrating global fashion leaders.

Miuccia Prada, the woman behind Prada, Miu Miu, and the co-owner of the Prada Group, was celebrated in Doha for her outstanding contribution to global fashion during the seventh edition of the Fashion Trust Arabia Awards. The honour recognises both her cultural impact and her unmatched influence on fashion today. For decades, Miuccia has remained … Read more

Rosalía’s LUX: The Album That Turned Pop Into a Pilgrimage

Rosalía Bleached a Literal Halo Into Her Hair

Rosalía’s Lux Album Message: Why This Era Is Different A few weeks have passed since Rosalía released LUX, and the initial hype has settled into something far more interesting: a cultural moment. If her previous eras were about sound, performance and aesthetic revolution, LUX is about revelation.Not a religious sermon, but an invitation. A search. … Read more

Michelle Obama’s The Look Book: Style, Power, and the Contradictions We Can’t Ignore

Michelle Obama promoting The Look in a tailored Prada Dress.

Michelle Obama, the former First Lady of the United States, has released a new book, The Look. Co-written with her longtime stylist Meredith Koop, the book revisits the outfits that shaped her eight years in the White House. Designers who worked closely with her share anecdotes, creative notes, and personal memories, making Michelle Obama’s The … Read more

The Untold Story of Elisabeth Lederer – The Woman Behind Klimt’s Famous Portrait

Detail from Klimt's portrait of Elisabeth Lederer

Some stories simply refuse to stay quiet, no matter how many times history tries to bury them. Elisabeth Lederer’s is one of them; a tale of beauty, power, art, and survival that links Vienna’s Secession era to the modern luxury world. If her portrait by Gustav Klimt feels haunting, it’s because her life was exactly … Read more

Party Season 2025 – Get a Look at Our Inspirational Moodboard

Emma Stone, Ayo Edebiri, Cate Blanchet inspiring looks for lunch, dinners, and cocktails parties

We’re deep into autumn and heading fast toward winter, the official season of lunches, dinners, and cocktail parties. After fashion week’s creative storm, we’re ready to experiment. What’s clear from the SS26 collections is that nothing has changed dramatically, except maybe at Dior and Chanel. Minimalism still rules. Neutrals and generous cuts remain the safest … Read more

Ski Season – 5 Chic and No-Boring Looks in the Mountains

Model wearing Dior Alps collection

There’s a moment, just before winter truly begins, when the mountains start calling, and honestly, who can resist? The crisp air, the crunch of fresh snow, that first coffee before hitting the slopes. Skiing isn’t just a sport; it’s a ritual of elegance. Ever since Brigitte Bardot, Audrey Hepburn, and Gianni Agnelli turned Gstaad and … Read more

The Best Brightening and Vitamin C Endorsed by New York’s Top Dermatologist

blond young woman applying a brightening serum on her face

Meet Dr David Kim, M.D., M.S., a Stanford-trained, board-certified dermatologist based in New York City. With the flawless skin of a baby and nearly 165K followers on TikTok, Dr Kim has become one of the leading voices on #BeautyTok, translating dermatology into everyday language. He’s now sharing his curated list of the best brightening serums … Read more

4 Brands We’re Obsessed With — From Fashion to Jewellery

Collage with the 4 fashion and jewellery brands notorious love

“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go! Loulou de Saison — Discreet … Read more

Christmas Gift Ideas – The Most Beautiful Religious Medals

Collage with an Our Lady of The Miraculous Medal on background of blurred Christmas lights

Christmas is the perfect time for giving modestly. This Christian celebration is all about love and hope, set in a simple and humble scene. Look at the nativity, with baby Jesus in the manger, and picture yourself unwrapping a Rolex Oyster Perpetual. Save the Rolex for your daughter’s birthday. For Christmas, seek something more personalised … Read more

Favourite Fashion Brands – The Lyst Index for The 3rd Quarter 2025

still life showing a Saint Laurent bag on top of a pile of vintage dinner table set

The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more

COS Festive Edit: The London Brand Redefining Holiday Chic

Model wearing creamy faux fur coat from COS Festive Collection 2025

We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more

Camille Charrière’s Favourite Vintage Shops in Paris

two photos of Camille Charriere wearing vintage pieces on her Instagram account

A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more

Chanel’s Makeup Artists Redefining the Beauty Conversation

Cécile Paravina, Valentina Li and Ammy Drammeh, the three Chanel's makeup artists

Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more

Masters of the Air: The History of the Bomber Jacket

vintage photo featuring actress Marylin Monroe visiting American Troops and wearing a leather bomber Jacket

Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more

Art-Smart Outfit: What to Wear in a Museum or Gallery

French artists and what they are wearing at Art Basel Paris 25

What to Wear in a Museum is not just a question of fashion; it’s about attitude. Whether you’re strolling through the Louvre, sipping champagne at an opening in Berlin, or posing in front of a Basquiat at Art Basel, your outfit should speak the same language as the art around you: confident, clever, and a … Read more

The Empress’s Crown: Lost in a Heist, Found in the Streets of Paris

The Empress’s Crown-Empress Eugénie

In October 2025, one of the world’s most startling and dramatic cultural thefts unfolded at Musée du Louvre in Paris. While much of the coverage has naturally focused on the daring raid, the missing jewels and the investigation, here at NOTORIOUS Mag we turn our attention to something equally compelling: the object at the heart … Read more

Architecture Meets Fragrance: Inside Frank Gehry’s Perfume Bottle Design for Louis Vuitton

Frank-Gehry-perfume-bottle-design-for-Louis-Vuitton-Fantasmagory-silver-petal-cap-and-yellow-green-glass-bottle

A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more

Fashion × Marketing: The Best Collections of Fashion Week SS26

Balenciaga, Dior, Victoria Beckham and Chanel SS26

What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more

Is it Women Washing? Miu Miu Celebrates Female Workers

Parade-Miu Miu SS26- Women Washing-or-female-workers-celebration

The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more

Shoe Guide for Fall 2025 – How to Refresh Your Closet From the Bottom Up

Model carrying a pile of shoes- Augusta shoe brand

Shoes are the true game-changers when it comes to updating your wardrobe for a new season. Our Shoe Guide for Fall 2025 shows how classic silhouettes evolve while new styles bring fresh energy to your look. Fashion this season is about comfort and practicality, but shoes keep the edge, making them more avant-garde than clothes. … Read more