Selma 
What to Wear in a Museum is not just a question of fashion; it’s about attitude. Whether you’re strolling through the Louvre, sipping champagne at an opening in Berlin, or posing in front of a Basquiat at Art Basel, your outfit should speak the same language as the art around you: confident, clever, and a … Read more
Paris has officially reclaimed the art-world crown, and the only thing more dazzling than the art is the story behind it. We are talking about Art Basel Paris 25, which is scheduled to take place in October 2025. During the 23rd (Vernissage) to the 26th of October, Paris becomes the art world’s beating heart, proving once … Read more
In October 2025, one of the world’s most startling and dramatic cultural thefts unfolded at Musée du Louvre in Paris. While much of the coverage has naturally focused on the daring raid, the missing jewels and the investigation, here at NOTORIOUS Mag we turn our attention to something equally compelling: the object at the heart … Read more
A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more
Fashion Stole My Smile — Until Chanel Brought It Back Victoria Beckham once turned her signature poker face into a joke. Tired of hearing that she never smiled, the witty British designer appeared in public wearing a T-shirt that read “Fashion Stole My Smile.” The truth is, there’s an unspoken rule in fashion about smiling. … Read more
The Spring/Summer 2026 season hit the runways hard — full of surprises, creative debuts, and yes, a few viral moments. But the best part? Many of the looks we saw at Paris Fashion Week SS26 can already be worn now. And they are the quintessence of effortless styling.Get ahead before Zara & Co. start dropping … Read more
What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
At once timeless and modern, the Dior Maison Cross Cannage Collection reinterprets one of the house’s most iconic codes, the geometric weave that has adorned Dior creations since the days of Monsieur himself. The Origins of Cannage: A Chair, A Code, A Legend At every défilé held in the salons of 30 Avenue Montaigne, Christian … Read more
The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more
Shoes are the true game-changers when it comes to updating your wardrobe for a new season. Our Shoe Guide for Fall 2025 shows how classic silhouettes evolve while new styles bring fresh energy to your look. Fashion this season is about comfort and practicality, but shoes keep the edge, making them more avant-garde than clothes. … Read more
Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more
From tradition to activism The Palestinian scarf, or keffiyeh, was born as a practical piece of Middle Eastern clothing. Farmers wore it to protect themselves from the sun and dust. But in the 1960s, under the leadership of Yasser Arafat and the PLO, it took on a new meaning: it became a political emblem of … Read more
This classic and timeless pattern is everywhere this Fall/Winter 25–26, from the high street to high luxury. Let’s dive into its history and how to enjoy the Argyle comeback. A Scottish Legacy Reimagined The argyle pattern, that signature arrangement of overlapping diamonds crossed by diagonal lines, has long roots in Scottish tradition. Its name comes … Read more
Fashion is going through an identity crisis. Designers, terrified of missing sales targets, are playing it too safe. Which is why recent seasons feel like déjà vu: the same silhouettes, the same muted palettes, the same oversized shoulders and plain T-shirts. If you’re thinking how boring, you’re not alone. But don’t worry, here come some … Read more
Is Lisa Manobal the Thai Rihanna? Maybe. Or perhaps she’s Rihanna’s boldness mixed with Taylor Swift’s Midas touch. Rapper, actress, K-pop singer, and all-around phenomenon, Lisa is a powerhouse of music, fashion, and social media. Her debut single Lalisa smashed records, becoming the most-viewed music video by a solo artist on YouTube in its first … Read more
Forget New York, forget Paris. For Spring/Summer 2026, Wes Gordon, the creative director of Carolina Herrera, decided to step off the usual Fashion Week merry-go-round. Instead, he staged the Carolina Herrera SS26 runway in Madrid. And honestly, it was a show for the books. The brand took over the Plaza Mayor, one of Europe’s most … Read more
For years, we’ve been chanting the mantra “Girls Supporting Girls.” It’s all about creating a positive and generous environment where women from all walks of life are celebrated for their accomplishments. But it seems Melania Trump isn’t invited to this supportive group. On the contrary, the new First Lady of the United States has become … Read more
A daring new fragrance inspired by the legacy of Savile Row, reinterpreting the classic fougère for today’s forward-thinking tastemakers. Penhaligon’s latest creation, The Cut, is not just a fragrance; it is a sartorial statement bottled. Inspired by the hand-crafted excellence of Savile Row, the perfume celebrates tailoring as much as it does perfumery, bridging the … Read more
Once again, COS returned to New York Fashion Week to unveil its Autumn/Winter 25/26 collection. New York may be the opening act of the fashion season, but don’t expect wild reinventions—what we’re seeing is evolution, refinement, and the kind of consistency fashion actually needs. The city’s energy perfectly mirrors the mood of collections from Michael … Read more
The Luxury Industry’s Game of Musical Chairs Why We Made This Video The game of musical chairs in fashion was so intense at the end of 2024 and the beginning of 2025 that no one seems to know who is working where anymore. That’s why we’ve come to your rescue with this video: a clear … Read more
When French-Romanian actress Anamaria Vartolomei stepped onto the Cannes red carpet in May, she didn’t just bring elegance, she brought presence. Wearing her hair cropped short and styled with sleek, almost sculptural precision, the Chanel ambassador reminded everyone that femininity has many faces and not all of them have long, flowing locks. In a world … Read more
In June 2025, Jonathan Anderson, the new creative director of Dior, unveiled his first Dior Men’s collection. The debut sparked excitement, only raising anticipation for his upcoming Dior womenswear collection, which will take centre stage during Paris Fashion Week in October. But Anderson didn’t wait until Paris to reveal his vision. Between August and September, … Read more
The Italian designer Giorgio Armani has passed away at the age of 91, still active and at the helm of his eponymous brand. What a privilege! Armani revolutionised fashion in the 1980s with his deconstructed, fluid tailoring. Think Richard Gere in American Gigolo or Julia Roberts and Diane Keaton in their boyish looks. So this … Read more