The Grand Opening of the Max&Co Flagship Store in Munich

Some cities are an unexpected delight when it comes to fashion shopping. Take Antwerp, for example—there’s enough Belgian design talent there to warrant an entire article on the brands I discovered during my week in the diamond capital. Another city I adore for a shopping spot? Munich. The Bavarian capital offers a compact yet perfectly curated selection of luxury boutiques, streetwear gems, and grand department stores, all within a few walkable streets in the city centre. And as of this February, there’s a stylish new addition to this fashion-forward quartier: Max&Co has officially opened its doors at Theatinerstrasse 30. So, who was there to celebrate the grand opening?

Is Max&Co Part of the Max Mara Group?

Born in Italy, Max&Co was founded in 1986 as a contemporary offshoot of Max Mara, designed to reflect the evolving pace of society and fashion trends with a fresher, more modern aesthetic.

Max&Co speaks to women who embrace a laid-back yet effortlessly chic style. It champions a more versatile, real-world approach to dressing—offering wearable, easy-to-style pieces that blend seamlessly into daily life. Princess of Wales was spotted wearing an impeccable head-to-toe camel outfit from the Italian brand.

From its origins as a family-run Italian atelier to becoming one of the most respected names in global fashion, Max&Co has flourished as a key investment within the Max Mara Group. It upholds the same pristine quality standards as its elder sister, Max Mara—but without breaking the bank.

Max&Co Spring/Summer 2025

Chic city style, anywhere, anytime. With this motto in mind, let’s take a closer look at what the fashionable set wore to the grand unveiling of Max&Co Opening in Munich.