Valentine’s Day – Outfits Inspo For Those in Love and Those Not Yet

vintage photo showing a couple almost kissing. The woman carries a bouquet of flowers

1 day until the day of les amoureux. No matter where on the planet you are, the streets, restaurants, and shops will be tinged with the colour of love. Although Valentine’s Day is practically aimed at lovebirds, you don’t need to have a special person by your side to celebrate the day of love. Continue … Read more

Found at COS: Denim Trends to Revamp Your Wardrobe in 2024

COS model walking in a street wearing a wide leg dark denim paired with a white shirt- denim trends 2024

Did you catch our piece on the pivotal trends for SS24, or perhaps the one connecting the dots from 2023’s triumphs to 2024’s must-haves? At Notorious, we pride ourselves on distilling the essence of fashion’s cacophony, curating wearable and timeless treasures just for you. It’s impossible, then, to overlook the denim trends for 2024. Denim, … Read more

Mob Wife Trend: Fashion 2024 Says Basta to Minimalism.

collage with the famous film and tv series mob wives characters-jennifer lawrence-sharon stone-drea de matteo -jessica rabbit -edie falco

The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more

Wild West Weekly: Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Bulgari’s Round Pendant: 15 Years Saving Children

Black and white photo of Anne Hathaway wearing Bulgari's round pendant and rings from the Save the Children collection

For 15 years, Bulgari’s been a shining star for Save the Children Charity. Their mission? To lift kids in need all around the world. The Save the Children jewellery collection, born from this team-up, has raked over $105 million since 2009. Bulgari’s round pendant necklace and rings are a testament to Bulgari’s unwavering commitment to … Read more

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more

Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

Evening Wear 2024: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more

Watch The Ralph Lauren’s Purple Label SS24 Menswear

Graphic showing a male model wearing a yellow jacket, a black turtleneck from the Ralph Lauren SS24 menswear collection

Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

Skiing in Zermatt? Then This Loro Piana Pop-Up Store is For You.

Loro Piana model wearing a neutral colour winter outfit looking through the window to the mountains in Zermatt

Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more

7 Best-Dressed Women of 2023: Because We’re Picky 

collage with the best dressed women 2023-Zendaya-Gwyneth Paltrow-Sofia Coppola-Princess Beatrice-Sarah Harris-Blanca Miro

One more year has gone by with plenty of fabulous red carpet-gowns and great street-style looks. And, among the stylish women we’ve seen in 2023, a few stood out from the crowd thanks to on-point sartorial choices, becoming style icons and references. So, with no further ado, here are the best-dressed women of 2023. 1- … Read more

Fashion Recap – The Highlights from All Fashion Weeks SS24

Collage showing 8 trendy looks from all fashion weeks ss24

Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more

7 Instagram Outfits That Inspire Party Vibes

Detail of a crystal hair bowl from Jennifer Behr

Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more

Carolyn Bessette Kennedy: A Life in Fashion. The Book, The Muse and The 90s Style Revisited

a detail of the book Carolyn bessette kennedy, a life in fashion where we see her walking in new york with her husband john kennedy jr.

Oh, Carolyn Bessette Kennedy! Her name alone conjures images of sleek, minimalist elegance, a beacon of style from the nineties that continues to echo through the fashion corridors today. Imagine this: a world where Khaite, Bottega Veneta, and The Row are tipping their hats to Carolyn’s effortless panache. And now, the allure of Carolyn Bessette … Read more

Scandi Girl Style -The 6 Best Danish Girls to Follow on Instagram

Jeanette Madsen has one of the best Danish Instagrams during Copenhagen Fashion Week.

Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more

Understanding the stitches of your fisherman sweater 

Fisherman sweater and a rolex

The King-of-Cool Steve McQueen, President John F. Kennedy, Elvis Presley, Robert Pattinson, Captain America‘s Chris Evans and most stylish men all have one thing in common: The fisherman sweater. Also known as an Aran sweater, the hand-stitched pullover is famous for its intricate patterns. Did you know that behind the stitches of your fisherman sweater, … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

Louis Vuitton’s Million-Dollars Bag: Your Next Arm Candy?

street style-Jacob Elordi and LeBron James wearing the new Louis Vuitton's bag

In the high-stakes poker game of luxury fashion, Louis Vuitton has upped the ante with its latest handbag, the Millionaire Speedy. Costing a mere trifle of one million dollars, it’s the perfect accessory for those who feel their current handbags are embarrassingly affordable. This bag doesn’t just scream luxury; it practically hires a skywriter to … Read more

20 Must-Have Styling Tricks for AW23-24

Styling Tricks for AW23-24 -carolyn bessette kennedy

Notorious is hot on the heels of the trends you absolutely need in your wardrobe for AW23-24. Sure, we’ve already chatted about the game-changing colours and shoes. But that’s just the tip of the iceberg. We’ve also sifted through the cream of the crop from fashion weeks in London, Milan, and Paris. But, drumroll please, … Read more