Know Your Wool – Cashmere, Merino & Shetland. The Key to Choosing the Perfect Pullover

Emma Roberts wearing a sleeveless pullover from COS in front of the venue where the brand did its AW24-25 presentation at New York Fashion Week

Ah, the luxurious world of natural yarns—Cashmere, Mohair, Shetland and Merino. These aren’t just buzzwords for the fashion elite anymore; they’ve gone mainstream. Just a few years back, these sumptuous fibres were the exclusive domain of high-end brands, coveted by those willing to splurge for unparalleled quality. But here’s the kicker: even your go-to high-street … Read more

These Are the 6 Top Jewellery Trends to Wear in AW 24-25

Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

From Catherine Deneuve to Margot Robbie: All the Faces of Chanel N°5

Actress Margot Robbie wearing a Red Jacket embrace a extra big bottle of CHanel N5 eau de parfum

It’s just made the headlines: Margot Robbie is the face of the new campaign for the iconic N°5 perfume. Chanel and the Australian actress have had a longstanding relationship. Margot has been a Chanel ambassador since 2018, dazzling at festivals like Cannes and Venice in the French Maison’s dresses and jewellery. In this article, we … Read more

#BeautyTok – 4 Autumn Beauty Trends to Boost Your Mood

collage with two women wearing a long ponytail bejewelled with metal hair cuffs

October is a brilliant month. We’ve made it through the back-to-school or back-to-work chaos – phew! Plus, the weather is just right for breaking out coats and boots, and let’s be honest, that’s enough to put anyone in a good mood. But what could make Autumn even better? Well, nothing quite like a good TikTok … Read more

Gisele Bündchen Channels Monica Vitti in Zara x Stefano Pilati Campaign

Black and white photo of Gisele Bündchen and Stefano Pilati photographed by Steven Meisel for Zara x Stefano Pilati Collaboration

Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

Mathilde à Paris – The Chicest Version of Emily in Paris

Mathilde Favier holding a flower bouquet while sitting on a floral hug in front a floral sofa

Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more

6 Pieces from Mango to Unlock Your Autumn Wardrobe

Temperatures are already dropping; as evening falls, the fresh air reminds me that autumn has arrived. This is the time of year that makes me want to buy new clothes the most. I crave autumn and winter attire more than summer ones—what about you? But it’s better to hold back because #BuyLess and #BuyBetter are … Read more

NYFW SS25 – Being Late Is Out, Punctuality Is In

Anna Wintour wearing a Prada dress at conde nast party

NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more

Get The Gallagher Brothers’ Iconic Oasis Haircut

Oasis Reunion-Gallagher brothers-Noel and Liam's hairstyle

Certainly, the Oasis Reunion is topping Google’s search charts. Fair enough. Aside from being a major band of the 90s, the reconciliation of the Gallagher brothers is a piece of positive news. Family feuds are more common than we might think, so the reconciliation of the two is a joy. Having said that, I must … Read more

Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more

Watch Now: The History of the World’s Favorite Fabric – Denim

Fashionista with her dog pet, wearing a denim pants while walking in the streets of copenhagen

Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more

Zendaya Inspires Us on What to Wear During the Olympic Games

Zendaya in front to the Cathedral in Milan wearing a white dress by Ralph Lauren and a diamond Bracelet by Bulgari

From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more

Boat Etiquette: How to Be the Perfect Guest and Be Invited Again

woman in shorts on a boat reading her laptop

So, you’ve been invited to a friend’s boat? Fabulous. You know what they say: the best boat is a friend’s boat, no expenses, no maintenance headaches, no dealing with the crew, just fun, fun, fun! But be sure you know how to behave on a boat, or your friends will never invite you a second time. And here comes … Read more

24 French fashion brands under the radar you need to know. French-Girl style.

window shop in the rue de bac in Paris

As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more

Fashion Icons at Tory Burch’s Rebranded Parisian Boutique Party

Tina Kunakey and Jenn Abey at Tory Burch Parisian Boutique

2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more

Top Beachwear Brands Beloved by French Girls

woman wearing a SESSUN bikini and a shirt stands on the ocean's shore smiling to the camera.

Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more

COS x Kazuki Tabata: Traditional Craft Meets Modern Fashion

A female and a male model are on the beach wearing pieces from COS x Kazuki Tabata collaboration

If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more

The Rich History of Creole Earrings

the history of creole earring -detail from an old painting with a woman wearing a creole earring

Creole earrings, also known as hoop earrings, have a rich history that spans across time and cultures. The oldest pair of this style was found in Sumerian tombs from 2600 BC, demonstrating their long-lasting appeal​​. The earrings are believed to have had various purposes across cultures, with some seeing them as protective symbols while others … Read more