The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more
Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more
Today, it’s 33°C, and the air conditioner isn’t working—what a perfect scenario to talk about COS’ A/W 2024 campaign and collection, right? But the truth is, September is just around the corner, and you should be up to date with the latest autumn and winter collections. This season, COS has chosen a gallery of artists … Read more
Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your fall and early spring wardrobe with a touch of that … Read more
Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more
Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more
From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more
So, you’ve been invited to a friend’s boat? Fabulous. You know what they say: the best boat is a friend’s boat, no expenses, no maintenance headaches, no dealing with the crew, just fun, fun, fun! But be sure you know how to behave on a boat, or your friends will never invite you a second time. And here comes … Read more
As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more
2024 has been a dazzling year for American fashion designer Tory Burch. TIME has honoured Tory Burch by naming her to the 2024 TIME100, its prestigious annual list of the world’s most influential people. The red carpet glittered with celebrities donning Tory Burch, affirming the choice made by the iconic Time Magazine. Zendaya graced New … Read more
The final flourishes of your ensemble – necklaces and earrings – might come last, but they’re far from being the least. In the grand theatre of fashion, these pieces are not mere accessories but the crescendo of your style narrative. Picture, if you will, Coco Chanel minus her iconic Verdura-crafted Maltese Cross bracelets or devoid … Read more
The rules for how to dress in the office and the world of work have changed as much as new professions and careers have emerged. For men, the classic work uniform of a suit and tie has practically disappeared. The menswear look is more informal, influenced by the style of tech billionaires, as seen in … Read more
Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more
If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more
Spring is truly upon us now, bringing warmer temperatures and plenty of rain.Therefore, now is the perfect time to revisit all the Spring/Summer 2024 fashion shows. From Sarah Burton’s last collections for Alexander McQueen to Peter Hawkins’ debut for Tom Ford, we’ve combed everything to assemble the perfect office-look capsule collection. Explore our guide to … Read more
Creole earrings, also known as hoop earrings, have a rich history that spans across time and cultures. The oldest pair of this style was found in Sumerian tombs from 2600 BC, demonstrating their long-lasting appeal. The earrings are believed to have had various purposes across cultures, with some seeing them as protective symbols while others … Read more
The perennial quest for vertical superiority! For those of us whose reach might not extend to the top shelf, fear not, fashion has a cunning plan up its chic sleeve. Consider this your secret blueprint for dressing like you own a few extra inches. Because in the realm of style, perception is nine-tenths of the … Read more
When I was in my teens, my mother gifted me a Fendi bag—the first designer piece I ever owned, and it’s still with me today! However, this cherished item doesn’t just sit on a memory shelf in my wardrobe; I use it quite frequently. As advocates of the #buylessbuybetter philosophy, we at Notorious believe that … Read more
Another fashion season rolls in, bringing with it a shoe trend that feels as fresh and unpredictable as the first warm breeze of spring. This time, the humble boat shoe is stealing the spotlight. Believe it or not, it’s poised to become a major player in your spring wardrobe. In this article, we will explore … Read more
We’re sending a birthday balloon up for Victoria Beckham as she hits the big 5-0. She’s not just a style icon; she’s a powerhouse mom and a testament to hard graft. Kudos, Victoria! The ink had barely dried on her birthday cake when she was already dazzling the fashion world with her debut collaboration with … Read more
Springtime in Paris. It sounds like an Adele song, which is pretty much what it is; there is hardly any better time to visit the city of love. It is the best season to see Paris, as it awakens from hibernation, and everything is just magical. And not to mention the inspiring spring street style. … Read more
Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more
What leaps to mind at the dawn of a new season? Or rather, what fresh addition do you crown your wardrobe with for a complete overhaul? For me, it’s unequivocally shoes! The moment the last snowflake dissolves, my stride towards spring is propelled by footwear – and decidedly not boots. The Miu Miu SS24 shoes … Read more