The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more
Much has already been written about men’s elegant style. Tips on dos and don’ts are available on many reputable websites and blogs related to the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per … Read more
We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more
A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more
Chanel Beauty introduces three visionary makeup artists who explore the power of colour and texture in a stunningly inspirational video. This brilliant trio forms the Comètes Collective, a group of emerging talents reshaping the future of beauty. Click on the video to hear these Chanel makeup artists share their journeys into the world of makeup … Read more
Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more
What to Wear in a Museum is not just a question of fashion; it’s about attitude. Whether you’re strolling through the Louvre, sipping champagne at an opening in Berlin, or posing in front of a Basquiat at Art Basel, your outfit should speak the same language as the art around you: confident, clever, and a … Read more
Paris has officially reclaimed the art-world crown, and the only thing more dazzling than the art is the story behind it. We are talking about Art Basel Paris 25, which is scheduled to take place in October 2025. During the 23rd (Vernissage) to the 26th of October, Paris becomes the art world’s beating heart, proving once … Read more
In October 2025, one of the world’s most startling and dramatic cultural thefts unfolded at Musée du Louvre in Paris. While much of the coverage has naturally focused on the daring raid, the missing jewels and the investigation, here at NOTORIOUS Mag we turn our attention to something equally compelling: the object at the heart … Read more
A Perfume Designed by an Architect You know how some perfumes smell expensive? Fantasmagory by Louis Vuitton actually looks expensive. Because it’s designed by none other than Frank Gehry, the architect who turned titanium into movement and chaos into poetry. In this new chapter of Louis Vuitton’s Les Extraits Collection, Gehry doesn’t just design a … Read more
Fashion Stole My Smile — Until Chanel Brought It Back Victoria Beckham once turned her signature poker face into a joke. Tired of hearing that she never smiled, the witty British designer appeared in public wearing a T-shirt that read “Fashion Stole My Smile.” The truth is, there’s an unspoken rule in fashion about smiling. … Read more
What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more
At once timeless and modern, the Dior Maison Cross Cannage Collection reinterprets one of the house’s most iconic codes, the geometric weave that has adorned Dior creations since the days of Monsieur himself. The Origins of Cannage: A Chair, A Code, A Legend At every défilé held in the salons of 30 Avenue Montaigne, Christian … Read more
The Paris Fashion Week SS26 was full of surprises. One of them came from Miu Miu, whose runway was filled with star models dressed in aprons. Really? The reactions were split; some applauding the artistic statement, others waving a red flag and accusing the brand of women washing. But is that fair? We decided to … Read more
Shoes are the true game-changers when it comes to updating your wardrobe for a new season. Our Shoe Guide for Fall 2025 shows how classic silhouettes evolve while new styles bring fresh energy to your look. Fashion this season is about comfort and practicality, but shoes keep the edge, making them more avant-garde than clothes. … Read more
Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more
From tradition to activism The Palestinian scarf, or keffiyeh, was born as a practical piece of Middle Eastern clothing. Farmers wore it to protect themselves from the sun and dust. But in the 1960s, under the leadership of Yasser Arafat and the PLO, it took on a new meaning: it became a political emblem of … Read more
This article examines the transformation of a couture atelier into an entrepreneurial system, based on practical experience in the luxury bridal and performance costume segment, including work in international markets. The purpose of the study is to describe a manageable model that combines bespoke design, predictable timelines, and a sustainable production economy. The methodology includes … Read more
This classic and timeless pattern is everywhere this Fall/Winter 25–26, from the high street to high luxury. Let’s dive into its history and how to enjoy the Argyle comeback. A Scottish Legacy Reimagined The argyle pattern, that signature arrangement of overlapping diamonds crossed by diagonal lines, has long roots in Scottish tradition. Its name comes … Read more
Fashion is going through an identity crisis. Designers, terrified of missing sales targets, are playing it too safe. Which is why recent seasons feel like déjà vu: the same silhouettes, the same muted palettes, the same oversized shoulders and plain T-shirts. If you’re thinking how boring, you’re not alone. But don’t worry, here come some … Read more
Is Lisa Manobal the Thai Rihanna? Maybe. Or perhaps she’s Rihanna’s boldness mixed with Taylor Swift’s Midas touch. Rapper, actress, K-pop singer, and all-around phenomenon, Lisa is a powerhouse of music, fashion, and social media. Her debut single Lalisa smashed records, becoming the most-viewed music video by a solo artist on YouTube in its first … Read more
Forget New York, forget Paris. For Spring/Summer 2026, Wes Gordon, the creative director of Carolina Herrera, decided to step off the usual Fashion Week merry-go-round. Instead, he staged the Carolina Herrera SS26 runway in Madrid. And honestly, it was a show for the books. The brand took over the Plaza Mayor, one of Europe’s most … Read more
Whether you believe in astrology, find it an amusing pastime, or plain silly, we thought we’d give you an excellent excuse to add new pieces to your jewellery collection this year (if you ever needed one!). In short, each of the twelve Zodiac signs has its own gemstone, called the birthstone. So, keep reading to … Read more