Miu Miu’s success in the fashion industry is remarkable. While many luxury brands are facing slowdowns in Europe and Asia, Miu Miu has reported impressive numbers. Retail sales grew by 58 percent in 2023, and an astonishing 82 percent in the fourth quarter alone. At the heart of this success lies a well-planned strategy, expertly … Read more
Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more
These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more
Those in the know, know. The perfumes from the French brand Diptyque exude old-money vibes and pure luxury. It’s no surprise that every time I wear my Orphéon, someone always compliments it. And now the niche Saint Germain Maison just dropped a brand-new perfume collection; Les Essences de Diptyque. This time around, Diptyque gathered some of … Read more
Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more
Have you heard about #Tradwife, the trend that’s causing a stir on Instagram and TikTok? The name is short for Traditional Wife. And here’s the thing: the tradwife subculture is big, and it’s getting bigger. The topic has over 300 million views on TikTok. So let’s dive into this subject and see why Gen Z … Read more
What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more
Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more
On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential autumn wardrobe piece. However, the leather jacket emerges as the best transition piece for AW24-25. If you’re in the market … Read more
Temperatures are already dropping; as evening falls, the fresh air reminds me that autumn has arrived. This is the time of year that makes me want to buy new clothes the most. I crave autumn and winter attire more than summer ones—what about you? But it’s better to hold back because #BuyLess and #BuyBetter are … Read more
NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more
The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more
Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest … Read more
Certainly, the Oasis Reunion is topping Google’s search charts. Fair enough. Aside from being a major band of the 90s, the reconciliation of the Gallagher brothers is a piece of positive news. Family feuds are more common than we might think, so the reconciliation of the two is a joy. Having said that, I must … Read more
Coronation Day is approaching, and today we’re going to talk about the most stylish royal in the world – none other than King Charles himself. More specifically, we’re going to list King Charles’ favourite fashion brands! Over the years, he has become synonymous with understated elegance and timeless sartorial choices. In this video, we will … Read more
New York Fashion Week is one of the top fashion events for spotting wearable trends. The New York woman is dynamic—she has a career and is involved in various social projects, and her lifestyle is reflected in her style choices. She opts for timeless and practical looks but isn’t afraid to experiment with new shapes … Read more
Dear First-Daters, first meetings are significant experiences. What to wear? What to say? What will it be like? So many questions arise, making it a potentially stressful event. Remember, first impressions last. As you’re about to meet someone new, it’s essential to present your true self. In a world of filters, Photoshop, and unrealistic social … Read more
August 2024, Louis Vuitton is poised to make waves in the fashion world with an exceptional capsule collection crafted by the legendary Pharrell Williams. In partnership with Timberland, this collection offers a fresh, luxurious take on workwear, merging the rugged spirit of American Western fashion with Louis Vuitton’s signature craftsmanship and elegance. It’s a perfect … Read more
Notorious is home to several jewellery experts. One of our contributors is a goldsmith, and another specializes in diamonds. We consulted both to find the best home methods for keeping jewellery clean and well-cared for. Gold, silver, diamonds, or even semi-precious stones are costly materials that require careful preservation. Moreover, these pieces often hold sentimental … Read more
Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more
Today, it’s 33°C, and the air conditioner isn’t working—what a perfect scenario to talk about COS’ A/W 2024 campaign and collection, right? But the truth is, September is just around the corner, and you should be up to date with the latest autumn and winter collections. This season, COS has chosen a gallery of artists … Read more
Summer vacation often conjures images of relaxation, sun-soaked days, and new adventures. Yet, for some couples, it can also become the perfect backdrop for a dramatic soap opera, with you and your significant other as the leading characters. We’ve all witnessed the scene: a couple, red-faced with frustration, turning what should be a paradise into … Read more
Spain is a popular place to spend your summer holidays. However, Spain still has unique places for you to visit that go far beyond Ibiza, Mallorca, and Costa del Sol. Searching for that special place, Notorious was in Cádiz, Andalusia, to visit Puerto de Santa Maria. Located in the heart of the Bay of Cádiz, … Read more