Autumn appears to have arrived earlier than anticipated in the Northern Hemisphere. While I have a fondness for summer, I’m thrilled about the upcoming autumn and winter fashion trends. Each new season introduces a defining colour palette that sets the tone for what’s chic, trendy, and timeless. A few strategic colour choices can completely rejuvenate … Read more
Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more
You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more
For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old … Read more
At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more
As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more
Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more
Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more
Summer is the most eagerly anticipated time of the year. However, as the temperatures soar, we often find ourselves complaining about the scorching heat. Staying cool and polished under 35°C is a challenge for everyone, from fashionistas to exhausted housewives. Notorious has got you covered with essential tips on what to wear during the peak … Read more
As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more
Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more
We’ve done the heavy lifting for you and dug out the best white dresses 23 from shops like Mango, H&M, Zara, Massimo Dutti, ME+EM and Sea New York. It’s been a few years since white was added to winter collections as a chic colour. Snow white, that is. However, the white dress has become the … Read more
Step up your fashion game and get ready to swap your boots for the hottest sandals of the season. As the temperatures rise, it’s time to embrace the latest runway trends and rock the hottest sandals of SS23 that will reign on the streets this summer. After carefully reviewing all the shows, we’ve handpicked the … Read more
I have to confess: I am impatient for spring to come. Very impatient. Every year it’s the same; December is a magical month when I don’t even notice if it’s cold or snowing. Early January is exciting, with so many plans that I don’t even think about the weather. But then the end of January comes and I wouldn’t say I like the cold, the lack of light and even my wardrobe.
Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of … Read more
In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more
Dear fashion lovers, as we patiently wait for warmer weather to arrive, let’s look at the growing and ongoing trends for SS23. We’ve done the research so you can organize your wardrobe and be ahead of the game. 1. Designer brands that are growing in popularity We’ve reviewed 247 runway shows from Fashion Week for … Read more
If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have … Read more
London Fashion Week AW23 is already over, and what a week full of highlights and surprises this was. Besides being the first London Fashion Week without the beloved Dame Vivienne Westwood (R.I.P.), there was the first collection by Daniel Lee for Burberry. So, here are the highlights of the most amazing AW 23-24 fashion shows … Read more
Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more
Suddenly, Tory Burch reappeared on my fashion radar. For several seasons now, Tory Burch has been bringing clothing for a more modern and daring woman. Yesterday, at New York Fashion Week, the American designer showcased her Tory Burch AW 2023 collection and left everyone stunned. Tory Burch presented a cool, minimalist, luxurious collection designed for … Read more
It’s February and I don’t know about you, but I’m finding it quite challenging to stick to my New Year’s resolutions. Of course, I am talking about those resolutions that involve exercising and dieting. Following the advice in the article “Notorious Etiquette: 4 Tips To Stick To Your New Year’s Resolutions”, I started yoga and … Read more