You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more
For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old … Read more
At Notorious Mag, we’ve noticed the vintage and secondhand market isn’t just booming—it’s positively thriving! Consumers are now all about that ‘pre-loved’ life, firmly believing it’s the ultimate sustainable flex. And let’s get real: with the economy doing a rollercoaster ride and inflation playing peek-a-boo, platforms like Vestiaire Collective and The Real Real are becoming … Read more
As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more
Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more
Pearls, the exquisite gems from the depths of the sea, are never truly out of style, but currently, they are more fashionable than ever! And based on what we witnessed at the Dior Fall 2023 show in Mumbai, the pearl trend is showing no signs of waning. Can Tradition Be Contemporary? While some may consider … Read more
Summer is the most eagerly anticipated time of the year. However, as the temperatures soar, we often find ourselves complaining about the scorching heat. Staying cool and polished under 35°C is a challenge for everyone, from fashionistas to exhausted housewives. Notorious has got you covered with essential tips on what to wear during the peak … Read more
As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more
Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more
Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of … Read more
In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more
If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have … Read more
Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more
As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more
The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more
During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more
Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more
Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more
This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more
In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage? Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days, … Read more
Although known to be shy, the late Princess of Wales, who died on August 31st 1997, was not afraid to dare and try new styles when it came to fashion. She was a trendsetter ahead of her time. This is why almost three decades later, her style is still current and we would definitely wear … Read more
In the middle of this summer with frightening temperatures, Miu Miu invited a list of friends for the inauguration of the Miu Miu Tennis Club in St. Tropez. Obviously, it’s a fake tennis club, but the location was the setting for the presentation of the Autumn/Winter 22-23 collection. Miuccia’s friends were welcomed on a retro-style … Read more