Evening Wear 2024: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

Fashion Recap – The Highlights from All Fashion Weeks SS24

Collage showing 8 trendy looks from all fashion weeks ss24

Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more

How To Look Fabulous in Your Skiwear This Season

Audrey Hepburn in the film Charade wearing a aprés ski outfit while in a hut on the mountains.

It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more

Scandi Girl Style -The 6 Best Danish Girls to Follow on Instagram

Jeanette Madsen has one of the best Danish Instagrams during Copenhagen Fashion Week.

Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

20 Must-Have Styling Tricks for AW23-24

Styling Tricks for AW23-24 -carolyn bessette kennedy

Notorious is hot on the heels of the trends you absolutely need in your wardrobe for AW23-24. Sure, we’ve already chatted about the game-changing colours and shoes. But that’s just the tip of the iceberg. We’ve also sifted through the cream of the crop from fashion weeks in London, Milan, and Paris. But, drumroll please, … Read more

#BuyBetter – Best affordable designer handbags

detail of tory burch aw23-24 backstage, model carrying a blue bag

As we start in AW23-24, that familiar urge to refresh our wardrobes with new collection pieces kicks in. And what’s at the top of our list? Designer handbags, naturally. We’ve all coveted that new Prada model strutting its stuff during fashion week street style showcases. But let’s be real – splurging thousands of Euros on … Read more

All About Quiet Luxury and the Best Brands to Elevate Your Closet

Detail of the row runway AW23-24, a example of the quiet luxury trend

If you’ve been paying attention to social media and mainstream news outlets, you’ve likely heard of the new term “Quiet Luxury” taking the fashion world by storm. In fact, Quiet Luxury is a new name for a concept you already know quite well. It’s the glamorous cousin of minimalism. Keep reading because this article will … Read more

#WinterFix: How to Wear That Grey Pullover, Runway-Style

collage with a tory burch model wearing a grey pullover and a striped shirt

This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more

The Zara Golden Jacket: A Viral Furore or Just Too Much Glitz?

Zara Golden jacket and a big red heart in the background

Ah, Instagram—the global digital runway where a single post can ignite a fashion wildfire. Did you see the Zara golden jacket that is nearly breaking the ‘gram? It is flashier than Elton John’s sunglasses and nearly as in-demand as front-row seats at a Chanel show. But rightly so, the jacket is very beautiful, made of … Read more

AW23 coat trends: coats season is back, and better than ever 

Photo of a model sitting in a entrance of a building wearing a shearling black coat

While navigating the rich tapestry of the landscape of AW23 coat trends, tackling fall and winter fashion might feel like stepping into a fashion maze, especially if you’re in a place where the weather can’t make up its mind. It’s also your chance to up your style game. Why? Well, as the temperatures drop, your … Read more

The Fall 2023 Skirt Trend That’s Everywhere on IG

A model shows the pleated skirt from Mango, front and back - Fall 2023 skirt trend

This is our job: to save you from searching for trends on Instagram and TikTok. Every day, someone from our team is on the hunt for trends. And this week, an Autumn skirt has persistently appeared in our feed. All the cool girls and fashionistas, post-Fashion Month, are wearing this pleated skirt. Is it worth … Read more

A brief history of the Wellington boots

Hunter model sitting on the roof top wearing a transparent rain coat and a rubber boot

In the video above, we tell you the history of the Wellington boots. Where the name comes from, when and how it became fashionable. The Wellington boots, or just Welly, have been an enduring fashion icon for quite a while. It became a must-have shoe for the countryside, on walks and hunts. The late Queen Elizabeth … Read more

The Perfect Guide to Achieving an Essential and Timeless Look

Pernille Teisbaek wearing a beige trench coat, clutch and gold jewellery at Milan Fashion Week _street style

Fashion trends may come and go, but a timeless look remains. Crafting an ensemble that embodies both essential and timeless features is an art form in itself. Style is an amalgam of clothing, accessories, grooming, and confidence that transcends transient fashion trends. In this blog post, we delve deeper into understanding what constitutes a timeless … Read more

#BuyBetter – Clare Waight Keller Designs a Collection for Uniqlo

Designer Clare Waight Keller wearing a trench coat from her collaboration with Uniqlo

Exciting news for fashion enthusiasts and for your credit card: Clare Waight Keller, previously the creative force behind Chloé and Givenchy, has just unveiled a fresh line for the budget-friendly brand Uniqlo. In this post, we’ll dive deep into the details of this collection and explore Clare Waight Keller’s journey with Uniqlo. Plus, we’ll revisit … Read more

Shoe Trends AW 23/24 – The Ultimate Guide Before Snagging Your Autumn Boots

collage with the runway looks from Celine, Dries van Noten and Stella McCartney showing the shoe trends AW 23/24

Shoes aren’t just a footnote; they’re the game-changers when it comes to shifting your wardrobe from summer vibes to fall chic. And let’s not forget about winter. The world of footwear is ever-evolving, but there are always those killer styles that stand out each year. That’s what we’re diving into today: the must-have Shoe Trends … Read more

Love & hate – Cargo Pants Will be Hot for a While

Chic fashionista wearing wide-leg cargo pants at Copenhagen fashion week

Some people love cargo pants, some hate them, and of course, there’s always the “well, whatever” group. But there’s no denying that cargo pants will be a hot item for a while. The trousers with pouchy pockets and roomy silhouettes were seen in abundance on the streets of Copenhagen Fashion Week, for instance. Also, the … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

PFW AW23- An Ode to the Fabulous French Heritage

collage with runway looks from Paris Fashion Week AW23

Paris Fashion Week concluded the Autumn/Winter 2023-2024 season, and it did not disappoint. From Copenhagen to New York, London, Milan, and finally Paris, the biggest names in fashion unveiled what we’ll be wearing next year. In a nutshell, the focus of the season was on beauty and refinement, with clothing that almost feels like haute … Read more

5 Instagram accounts to follow for timeless and chic looks 

Collage with selfie of 3 timeless fashion instagram accounts

Let’s start the month with five Instagram accounts you should follow right now; we hand-picked super stylish women whose accounts on Instagram are a fantastic source of fashion inspiration for those who like simple, timeless and chic looks. 1- Harling Ross, Classic with a Twist Sieh dir diesen Beitrag auf Instagram an Ein Beitrag geteilt … Read more

Barbiecore Wave: Tips and Tricks to be Unapologetically Bold

Karlie Kloss wearing a pink top with bold sleeves and a very red lipstick

The recent Barbie movie didn’t just charm the movie buffs, it’s also stirred up our love for Barbicore all over again. This trend is so much more than a nod to nostalgic pink – it beautifully blends yesteryears with modern chic, reminding us to be bold, authentic, and shine in our own spotlight.Thinking of riding … Read more