Miuccia’s friends at Miu Miu Tennis Club in St Tropez

the who is who at Miu Miu tennis club in St Topez

In the middle of this summer with frightening temperatures, Miu Miu invited a list of friends for the inauguration of the Miu Miu Tennis Club in St. Tropez. Obviously, it’s a fake tennis club, but the location was the setting for the presentation of the Autumn/Winter 22-23 collection. Miuccia’s friends were welcomed on a retro-style … Read more

Join us in the quest to find the best bakeries in Vienna

Two Notorious Mag editors scroll through the streets of Vienna, Austria, trying the three best bakeries in town.

Two Notorious-Mag editors went to visit and taste the three best bakeries in Vienna. The Austrian capital is famous for its bakery and pastry stories, intertwined with war and peace. During the video, between delicious bites, we’ll also show you the beautiful streets of Vienna. We had luck with the weather, so under a warm … Read more

The best looks in our favourite Netflix, Amazon & Co Series

collage with the costume designer of Glow and Anatomy of a Scandals Netflix series

There are two things we do love at Notorious Mag; fashion and binge-watching. So why not combine them, we ask—nothing like wearing your most fashionable home attire while watching the incredible looks of Killing Eve. So get comfy make yourself popcorn, and let’s discover the best looks in TV series. We love Netflix, Amazon Prime, … Read more

Omega x Swatch: An out of this world collaboration. All about the MoonSwatch.

two models of MoonSwatch, the new colboration between Omega x Swatch

The world of watches will never be the same after the brilliant Omega X Swatch collaboration with the MoonSwatch collection. The launch’s response was so colossal that besides the lines in front of Swatch stores worldwide, the watch literally disappeared completely from the shelves. The MoonSwatch sells for €250, but you’ll find it already on … Read more

History of Fashion – Birth of the blazer and how to wear it. 

vintage illustration of man wearing a blazer, white trousers, and a straw hat

The Blazer has become one of the most well known and timeless garments worldwide. So much so, that the term is used nowadays to describe almost any kind of jacket, which is not at all correct. The Blazer is a very specific Jacket with a particular purpose. Therefore let’s do a little history of fashion … Read more

Copenhagen Fashion Week: The most colourful and fun Street Style 

Fun and colourful fashionista at Copenhagen Fashion Week 22-wearing pink and green pullover and statement pink heart sunglasses

Copenhagen Fashion Week happened from 1 to 3 February, where Scandinavian designers presented their Autumn/Winter 2022 collections. During these three days on the streets of the capital of Denmark, we saw the most colourful and fun street style of all fashion weeks. Strong colour combinations, lots of prints and neon details are the keywords that … Read more

Simple chic Inspo – Duchess of Cambridge’s best looks

Duchess of Cambridge official birthdays photo by Paolo Roversi

Duchess of Cambridge, known by her maiden name as Catherine Middleton and more affectionately called Kate Middleton, recently turned 40. In this jubilee year, she asserted herself in the role of future queen and saviour of the monarchy. And even though she doesn’t want to be mistaken as a fashion star, let alone a Red … Read more

Notorious Love: you are extraordinary

young woman lying on grass and flowers

Every little thing you do matters. Each of your actions will create impressions far beyond its intention. Impressions that will not only impact your life, but also everyone else around you. The way you smiled at that stranger; the way you crossed your legs that afternoon. The ripples that every single step you’ll take will … Read more

Get the look of Nicole Kidman in “Being the Ricardos” 

Nicole Kidman and Javier Bardem in Being the Ricardos

Fans of the nostalgic fashion from the ’50s will be delighted with the new movie about the romantic and professional relationship of Lucille Ball and Desi Arnaz, the stars of I Love Lucy. The iconic TV show is one of the most influential and greatest sitcoms in history. Nicole Kidman plays the comedian Lucille Ball … Read more

Dance floor inspiration: the most stylish guests at Miu Miu Nuit Club

fashionistas and actress in Miu Miu party-the best dancing outfits inspiration

If you can’t wait for the party season to begin finally, you’ll enjoy seeing the most stylish guests at Miu Miu Nuit Club. Their spectacular outfits on the dance floor are an excellent fashion inspiration for a cool night out in clubs and restaurants. It’s time to party again! Miu Miu Nuit club in New … Read more

100th Jubilee of Chanel No.5: What is A Celebrity? 

Marilyn Monroe with Chanel No.5, the celebrity perfume celebrating its 100th jubilee.

The legendary perfume Chanel No.5 is celebrating its 100th jubilee. And to mark the anniversary of the world’s most famous scent, which Marilyn Monroe said was the only thing she wore to bed, the French house has brought together in a short film six prominent figures to talk about the ever-evolving notion of celebrity. The … Read more

The history of Manicure: From 5000 BC to now

Hand with manicured nails, holding a perfume.

Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach $13 billion by 2024. So Notorious went after the history of the manicure, whose beginnings date … Read more

Tribute to Alber Elbaz: His 10 best quotes 

Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more

Wearable Inspirations From Summer Runways 

What to wear and what to buy this season? The best way to answer you is by showing the wearable runway inspirations for this season. Let’s have a look back at the last SS21 shows Spring/Summer 21 fashion shows happened in 2020 in the centre of COVID-19, when we stared in shock at the changes … Read more

History of fashion: how clothes helped create social distancing.

The most popular words you are repeatedly reading in the news are masks, washing hands, and social distancing. Indeed these are the three pillars of getting the pandemic under control. Fair enough to stress these ideas. The effects of the pandemic will be among us for a while. But we are almost there, and patience is … Read more

The Auction, the elegance of the Church’s shoe men collection 

Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer?  Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more

MQ VIENNA FASHION WEEK.20: the women behind it

The women behind MQ Vienna Fashion Week 2020.

Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

Giorgio Armani, the first designer to show FW 20-21 online.

Fashion brands are taking significant measures to help the world fighting against the pandemic Coronavirus. Giorgio Armani was one of the firsts to announce that his factories would produce medical masks and gowns to help the hospitals in Italy. The 85 years-old Italian fashion designer was also the first one to cancel his Fall/Winter 20-21 … Read more

8 Coconut Oil Beauty Treatments to Try at Home A super-ingredient.

Image of a coconut and moisturizer to hydrate your skin.

If there is a superfood, that can cure almost everything in our body, then there is also a super beauty ingredient. It means a natural element that can work wonders on us from head to toe. One of these graces of nature is coconut oil. And in this video, we present 8 coconut oil benefits … Read more

The Story of Hotel Elephant Austrian surrealism.

The Italian Alps is the location of this particular hotel named after Soloman, an Indian Elephant, that was brought all the way from Lisbon to Vienna as a gift for the Archduke Maximilian of Austria.   The story surrounds the Hotel Elephant is mind-blowing, almost surreal, even Jose Saramago, the Portuguese Nobel Prize in literature, was … Read more