The world of watches will never be the same after the brilliant Omega X Swatch collaboration with the MoonSwatch collection. The launch’s response was so colossal that besides the lines in front of Swatch stores worldwide, the watch literally disappeared completely from the shelves. The MoonSwatch sells for €250, but you’ll find it already on … Read more
The Blazer has become one of the most well known and timeless garments worldwide. So much so, that the term is used nowadays to describe almost any kind of jacket, which is not at all correct. The Blazer is a very specific Jacket with a particular purpose. Therefore let’s do a little history of fashion … Read more
Copenhagen Fashion Week happened from 1 to 3 February, where Scandinavian designers presented their Autumn/Winter 2022 collections. During these three days on the streets of the capital of Denmark, we saw the most colourful and fun street style of all fashion weeks. Strong colour combinations, lots of prints and neon details are the keywords that … Read more
Duchess of Cambridge, known by her maiden name as Catherine Middleton and more affectionately called Kate Middleton, recently turned 40. In this jubilee year, she asserted herself in the role of future queen and saviour of the monarchy. And even though she doesn’t want to be mistaken as a fashion star, let alone a Red … Read more
Every little thing you do matters. Each of your actions will create impressions far beyond its intention. Impressions that will not only impact your life, but also everyone else around you. The way you smiled at that stranger; the way you crossed your legs that afternoon. The ripples that every single step you’ll take will … Read more
Fans of the nostalgic fashion from the ’50s will be delighted with the new movie about the romantic and professional relationship of Lucille Ball and Desi Arnaz, the stars of I Love Lucy. The iconic TV show is one of the most influential and greatest sitcoms in history. Nicole Kidman plays the comedian Lucille Ball … Read more
If you can’t wait for the party season to begin finally, you’ll enjoy seeing the most stylish guests at Miu Miu Nuit Club. Their spectacular outfits on the dance floor are an excellent fashion inspiration for a cool night out in clubs and restaurants. It’s time to party again! Miu Miu Nuit club in New … Read more
The legendary perfume Chanel No.5 is celebrating its 100th jubilee. And to mark the anniversary of the world’s most famous scent, which Marilyn Monroe said was the only thing she wore to bed, the French house has brought together in a short film six prominent figures to talk about the ever-evolving notion of celebrity. The … Read more
Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach $13 billion by 2024. So Notorious went after the history of the manicure, whose beginnings date … Read more
Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more
What to wear and what to buy this season? The best way to answer you is by showing the wearable runway inspirations for this season. Let’s have a look back at the last SS21 shows Spring/Summer 21 fashion shows happened in 2020 in the centre of COVID-19, when we stared in shock at the changes … Read more
The most popular words you are repeatedly reading in the news are masks, washing hands, and social distancing. Indeed these are the three pillars of getting the pandemic under control. Fair enough to stress these ideas. The effects of the pandemic will be among us for a while. But we are almost there, and patience is … Read more
Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer? Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more
Click on the video to watch the most relevant runway trends from Milan Fashion Week.
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more
As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more
First things first; it’s challenging to find 10 little known facts about Kate Middleton. Considering we are talking about one of the most famous royal dynasties, Windsor, followed by millions of people all over the world. In 2011, when Catherine Middleton married Prince Williams, the world stopped to watch the wedding of the century. The … Read more
Fashion brands are taking significant measures to help the world fighting against the pandemic Coronavirus. Giorgio Armani was one of the firsts to announce that his factories would produce medical masks and gowns to help the hospitals in Italy. The 85 years-old Italian fashion designer was also the first one to cancel his Fall/Winter 20-21 … Read more
If there is a superfood, that can cure almost everything in our body, then there is also a super beauty ingredient. It means a natural element that can work wonders on us from head to toe. One of these graces of nature is coconut oil. And in this video, we present 8 coconut oil benefits … Read more
The Italian Alps is the location of this particular hotel named after Soloman, an Indian Elephant, that was brought all the way from Lisbon to Vienna as a gift for the Archduke Maximilian of Austria. The story surrounds the Hotel Elephant is mind-blowing, almost surreal, even Jose Saramago, the Portuguese Nobel Prize in literature, was … Read more
There is a new lifestyle trend called Lagom (pronounced “lar-gohm”), that comes from Sweden and has been conquering more and more fans. The whole Lagom philosophy is explained in a book, “Lagom: The Swedish Art of Living a Balanced, Happy Life”, by British Niki Brantmark. Since Brantmark visited Sweden for the first time, she fell in … Read more
Now and again, appears a new superhero, said to help us fight all types of diseases. Turmeric or curcumin has been proclaimed the new superfood! Curcumin is the active component of Turmeric, a plant of the ginger family. Grounding its roots, you get the orange powder used in curries and for dying. The name comes … Read more
