Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach $13 billion by 2024. So Notorious went after the history of the manicure, whose beginnings date … Read more
Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more
What to wear and what to buy this season? The best way to answer you is by showing the wearable runway inspirations for this season. Let’s have a look back at the last SS21 shows Spring/Summer 21 fashion shows happened in 2020 in the centre of COVID-19, when we stared in shock at the changes … Read more
The most popular words you are repeatedly reading in the news are masks, washing hands, and social distancing. Indeed these are the three pillars of getting the pandemic under control. Fair enough to stress these ideas. The effects of the pandemic will be among us for a while. But we are almost there, and patience is … Read more
Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer? Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more
Click on the video to watch the most relevant runway trends from Milan Fashion Week.
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more
As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more
If there is a superfood, that can cure almost everything in our body, then there is also a super beauty ingredient. It means a natural element that can work wonders on us from head to toe. One of these graces of nature is coconut oil. And in this video, we present 8 coconut oil benefits … Read more
There is a new lifestyle trend called Lagom (pronounced “lar-gohm”), that comes from Sweden and has been conquering more and more fans. The whole Lagom philosophy is explained in a book, “Lagom: The Swedish Art of Living a Balanced, Happy Life”, by British Niki Brantmark. Since Brantmark visited Sweden for the first time, she fell in … Read more
Now and again, appears a new superhero, said to help us fight all types of diseases. Turmeric or curcumin has been proclaimed the new superfood! Curcumin is the active component of Turmeric, a plant of the ginger family. Grounding its roots, you get the orange powder used in curries and for dying. The name comes … Read more
Fall is coming with its parties and cosy dinners, so now are the right time to think about getting a new cocktail ring! Before jumping into the business, we’ll share a fascinating trivia with you, to be used as small-talk in your next cocktail party! And it’s exactly about the name cocktail ring. The concept … Read more
Waking up, getting into the shower and rushing into work without breakfast and with just a coffee to go is what mornings look like for many people. A stressful morning can influence your whole day though, and having a morning routine can help you start fresh and relaxed. On the other hand, simple morning habits … Read more
Women in top positions are more and more often nowadays, we are on the rise. According to Forbes, the 5 most powerful women in the world are German Chancellor Angela Merkel, director of the international monetary fund Christine Legard, Queen Elisabeth II, Vogue editor-in-chief and Condé Nast artistic director Anna Wintour and American singer/songwriter Taylor … Read more
Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss … Read more
Fall is the official beginning of the fashion calendar. All the magazines are showing the big trends; what we’re going to wear this and next year. For us, the best way to start Fall is by updating your clothes with on-point accessories instead of buying a new wardrobe. That’s why you should start Fall on … Read more
Fall 2019 started with a trend that we can easily copy because is more about styling than buying a totally new wardrobe. We are talking about the all-leather trend we saw on Tod’s, Alexander Wang, Proenza Schouler and Nanushka’s A/W catwalks. This Fall 2019 trend also emerged strongly in the streets of the most influential … Read more
Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other … Read more
Watch the video to get the best ball dress inspiration from the Cannes Film Festival red -carpet with the most beautiful and glamour outfits. The Cannes Film Festival always happens around May, precisely during the Spring/Summer ball season. So, why not have a look at Cannes red-carpet to get inspired on what to wear to … Read more
Menswear is boring, right? Totally wrong! Menswear actually is a complicated bunch of dos and don’ts to be understood and acknowledged very well before you start to have fun with it. How long should be your bodysuit, until the end of your hips or until the end of your bottom? Should men’s pants be long … Read more
A fashion trend that we spotted in 2019 is based on the old Greek goddesses and their way of living. We try to find back to nature and relate to it more again. This is extraverted not least through the way we dress and includes everything from sheer fabrics, pleats, lots of white and gold, … Read more
