The newly opened EG store in Iran is more than just An ordinary store—it is a reflection of the brand’s dedication to producing high-quality, unique products. With a deep commitment to craftsmanship, the store allows customers to explore leather goods, jewellery, perfumes, and more in a very friendly atmosphere. This focus on excellence is evident … Read more
October is a brilliant month. We’ve made it through the back-to-school or back-to-work chaos – phew! Plus, the weather is just right for breaking out coats and boots, and let’s be honest, that’s enough to put anyone in a good mood. But what could make Autumn even better? Well, nothing quite like a good TikTok … Read more
Miu Miu’s success in the fashion industry is remarkable. While many luxury brands are facing slowdowns in Europe and Asia, Miu Miu has reported impressive numbers. Retail sales grew by 58 percent in 2023, and an astonishing 82 percent in the fourth quarter alone. At the heart of this success lies a well-planned strategy, expertly … Read more
Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more
These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more
Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more
Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more
Temperatures are already dropping; as evening falls, the fresh air reminds me that autumn has arrived. This is the time of year that makes me want to buy new clothes the most. I crave autumn and winter attire more than summer ones—what about you? But it’s better to hold back because #BuyLess and #BuyBetter are … Read more
NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more
The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more
Certainly, the Oasis Reunion is topping Google’s search charts. Fair enough. Aside from being a major band of the 90s, the reconciliation of the Gallagher brothers is a piece of positive news. Family feuds are more common than we might think, so the reconciliation of the two is a joy. Having said that, I must … Read more
Dear First-Daters, first meetings are significant experiences. What to wear? What to say? What will it be like? So many questions arise, making it a potentially stressful event. Remember, first impressions last. As you’re about to meet someone new, it’s essential to present your true self. In a world of filters, Photoshop, and unrealistic social … Read more
Notorious is home to several jewellery experts. One of our contributors is a goldsmith, and another specializes in diamonds. We consulted both to find the best home methods for keeping jewellery clean and well-cared for. Gold, silver, diamonds, or even semi-precious stones are costly materials that require careful preservation. Moreover, these pieces often hold sentimental … Read more
Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more
Curious about what influencers are wearing in these final weeks of summer? Or perhaps you need some inspiration for packing for your summer vacation? Look no further! We’ve gathered Instagram’s hottest fashion trends for summer 2024 and created a chic list just for you. Pareo Skirt Sieh dir diesen Beitrag auf Instagram an Ein Beitrag … Read more
Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more
Let’s dive into the fabulous journey of denim, that ultimate wardrobe staple. From gritty workwear to chic fashion icon, women’s jeans have evolved in the most stylish ways. Buckle up for a fashionable trip down memory lane! Click on the video to get the history of the world’s favourite fabric – denim. Origins: The Birth … Read more
From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more
As we previously mentioned, Notorious is on tour in France, basking in a sabbatical amidst the fashion capital’s electrifying street style. It’s undeniable that Parisian women exude an enviable chicness; their ensembles are polished yet effortlessly stylish. But how do they master these timeless, classic looks with a contemporary twist? The secret lies in their … Read more
Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more
Dresses are the quintessential summer wardrobe pieces, effortlessly embodying the season’s spirit. Fashion presents a delightful array of dress styles that cater to every trend. Take, for instance, the chic and comfortable midi-length peasant dress, which stands alongside the playful 90s-inspired frilly mini dress. Each dress style finds its perfect match in a pair of … Read more
Summer is on the horizon, and even if the heat takes a little longer to arrive, our iPhone weather app predicts a torrid season ahead. Keeping up with fashion trends during a heatwave can be challenging, but worry not! We’ve curated a helpful guide featuring eight essential style tips to keep you cool and chic … Read more
You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more