Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

Evening Wear 2024: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

7 Instagram Outfits That Inspire Party Vibes

Detail of a crystal hair bowl from Jennifer Behr

Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more

Scandi Girl Style -The 6 Best Danish Girls to Follow on Instagram

Jeanette Madsen has one of the best Danish Instagrams during Copenhagen Fashion Week.

Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more

Nicht essbare Gelüste: die besten Outfits in Schokoladenbraun 

Woman wearing a fal outfit in chocolate brown; cap, blazer and turtle neck in matching dark brown colours.

Ich werde nie müde, Schwarz zu tragen, aber es gibt eine andere Lieblingsfarbe für den Winter in meinem Kleiderschrank; ein Farbton, der so köstlich aussieht wie sein Name, Schokoladenbraun. Unser nicht essbares Verlangen besteht aus dunkelbraunen Stücken, die fabelhaft und raffiniert aussehen. In diesem Artikel sehen Sie Inspirationen, wie man das schicke Schokoladenbraun trägt und … Read more

#BuyBetter – Best affordable designer handbags

detail of tory burch aw23-24 backstage, model carrying a blue bag

As we start in AW23-24, that familiar urge to refresh our wardrobes with new collection pieces kicks in. And what’s at the top of our list? Designer handbags, naturally. We’ve all coveted that new Prada model strutting its stuff during fashion week street style showcases. But let’s be real – splurging thousands of Euros on … Read more

#WinterFix: How to Wear That Grey Pullover, Runway-Style

collage with a tory burch model wearing a grey pullover and a striped shirt

This winter, it’s all about being savvy with our sartorial choices to update our wardrobe intelligently. And guess what’s topping the must-have list? Yep, the grey pullover. From V-necks to turtlenecks, this cosy piece has been strutting its stuff on nearly every AW23-24 runway. If you’re aiming for that timeless, chic vibe, the grey pullover … Read more

6 Classic Styles: Far From Boring 

collage showing six classic outfits that are not boring

Many people think that dressing in a classic style means wearing boring clothes, but this couldn’t be further from the truth. The top AW 23-24 current trends dictated not only by Fashion Weeks but also street style, Instagram and TikTok can help you revisit classic looks creating contemporary silhouettes with a twist. In other words, … Read more

The Perfect Guide to Achieving an Essential and Timeless Look

Pernille Teisbaek wearing a beige trench coat, clutch and gold jewellery at Milan Fashion Week _street style

Fashion trends may come and go, but a timeless look remains. Crafting an ensemble that embodies both essential and timeless features is an art form in itself. Style is an amalgam of clothing, accessories, grooming, and confidence that transcends transient fashion trends. In this blog post, we delve deeper into understanding what constitutes a timeless … Read more

#BuyBetter – Clare Waight Keller Designs a Collection for Uniqlo

Designer Clare Waight Keller wearing a trench coat from her collaboration with Uniqlo

Exciting news for fashion enthusiasts and for your credit card: Clare Waight Keller, previously the creative force behind Chloé and Givenchy, has just unveiled a fresh line for the budget-friendly brand Uniqlo. In this post, we’ll dive deep into the details of this collection and explore Clare Waight Keller’s journey with Uniqlo. Plus, we’ll revisit … Read more

What to Wear for a Job Interview According to Head-Hunters 

The first steps of the selection process are behind you—tests cleared, case studies aced, and your application has moved forward. Now, you’re staring down the prospect of meeting your potential next boss. It begs the pivotal question: What to wear for a job interview? We’ve delved into insights from the most influential head-hunters, career advice … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

5 Instagram accounts to follow for timeless and chic looks 

Collage with selfie of 3 timeless fashion instagram accounts

Let’s start the month with five Instagram accounts you should follow right now; we hand-picked super stylish women whose accounts on Instagram are a fantastic source of fashion inspiration for those who like simple, timeless and chic looks. 1- Harling Ross, Classic with a Twist Sieh dir diesen Beitrag auf Instagram an Ein Beitrag geteilt … Read more

Matching Couple Outfit Ideas You Should Try Out

Fashionista couple posing to the cameras, in the streets of Copenhagen, is wearing the same striped pullover.

They say that couples who dress alike stay together, and while that might be a bit of an exaggeration, there’s something undeniably charming about matching outfits with your significant other. Coordinating your clothes can be a fun and lighthearted way to express your connection and showcase your shared style.Whether you’re heading out for a casual … Read more

Buy Less, Buy Better: A Full Guide to a Sustainable Wardrobe

COS model wearing off-shite suit and turtleneck paired with black bag and belt, stylish according to the Quiet Luxury trend

You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more

Mesh Flat: The Perfect Shoe for Hot Summer Days

A model sitting in a chair wearing a transparent mary jane pair of shoes

Summer is the most eagerly anticipated time of the year. However, as the temperatures soar, we often find ourselves complaining about the scorching heat. Staying cool and polished under 35°C is a challenge for everyone, from fashionistas to exhausted housewives. Notorious has got you covered with essential tips on what to wear during the peak … Read more

If summer were a dress – This season’s most beautiful dresses

Collage featuring five dresses considered the most beautiful summer dresses

If summer were a dress, which one do you think it would be; florals, gingham, mini, maxi, prairie, or slip dresses? Luckily for us, we don’t need to stick to only one style this season, and we have plenty of inspiration from the catwalk, red carpet and royal events, and street style. After scouring our … Read more