8 Style Hacks for Beating the Heat This Summer

Model wearing a white tank top and a red striped pants stands against a blue white sky and a blue ocean

Summer is on the horizon, and even if the heat takes a little longer to arrive, our iPhone weather app predicts a torrid season ahead. Keeping up with fashion trends during a heatwave can be challenging, but worry not! We’ve curated a helpful guide featuring eight essential style tips to keep you cool and chic … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more

5 Authentic Spanish Espadrilles That Are The Real Deal The real ones.

espadrilles in different colours and tied up on the bars of a window

Originating from the Pyrenees region, nestled between France and Spain, the espadrilles boast soles crafted from jute or plant-based rope. Whether gracing the feet of King of Aragon’s soldiers or making fashion statements on Salvador Dali and Yves Saint Laurent, espadrilles have stood the test of time. As you wander through the vibrant streets of … Read more

5 Instagrams offering one-of-a-kind embroidered pieces

One of the best one-of-a-kind embroidered pieces on Instagram.

If you are a fan of the slow fashion movement, one-of-a-kind embroidered pieces with an artisanal feel are always trending. Garments with hand-stitched embroidery are unique and topping our summer wish list. So, check out these 5 fabulous Instagram accounts and get inspired by the delicate stitching. Perhaps embroidery is an activity you could think … Read more

Top Beachwear Brands Beloved by French Girls

woman wearing a SESSUN bikini and a shirt stands on the ocean's shore smiling to the camera.

Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more

COS x Kazuki Tabata: Traditional Craft Meets Modern Fashion

A female and a male model are on the beach wearing pieces from COS x Kazuki Tabata collaboration

If you’re anything like us, always on the hunt for fashion pieces that go beyond the trends, then the COS x Kazuki Tabata collaboration is a must-see.Building a timeless wardrobe means finding pieces that not only resist fleeting fads but also stand the test of time with their quality. These rare moments when fashion meets … Read more

Try These 8 Fashion Tricks if You Want To Look Taller

Fashionista at CPHFW, wearing a striped blouse as a fashion trick to look taller

The perennial quest for vertical superiority! For those of us whose reach might not extend to the top shelf, fear not, fashion has a cunning plan up its chic sleeve. Consider this your secret blueprint for dressing like you own a few extra inches. Because in the realm of style, perception is nine-tenths of the … Read more

Do you remember your first designer piece? I still have mine.

fashionista wearing a earring and necklace from Chanel

When I was in my teens, my mother gifted me a Fendi bag—the first designer piece I ever owned, and it’s still with me today! However, this cherished item doesn’t just sit on a memory shelf in my wardrobe; I use it quite frequently. As advocates of the #buylessbuybetter philosophy, we at Notorious believe that … Read more

Step Into Spring: Why Boat Shoes Are the Season’s Must-Have

collage with a Miu Miu model wearing a leather skirt and jacket paired with a boat shoe from the SS24 runway

Another fashion season rolls in, bringing with it a shoe trend that feels as fresh and unpredictable as the first warm breeze of spring. This time, the humble boat shoe is stealing the spotlight. Believe it or not, it’s poised to become a major player in your spring wardrobe. In this article, we will explore … Read more

Spring in Paris – Fashion, Flair and Street Style. 

street style photo from Paris showing a woman wearing a fur bomber jacket

Springtime in Paris. It sounds like an Adele song, which is pretty much what it is; there is hardly any better time to visit the city of love. It is the best season to see Paris, as it awakens from hibernation, and everything is just magical. And not to mention the inspiring spring street style. … Read more

Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

What to Wear This Wedding Season – The Most Fabulous Guest Dresses

Collage with three dresses; a silver, a polka dot and a floral as inspiration for what to wear to a wedding

Wedding season is synonymous with stunning dresses; choosing the right one can make you the perfect guest. At Notorious, we understand the intricacies of wedding etiquette, especially when it comes to what NOT to wear. While some may rave about bold choices, such as wearing black to a religious ceremony, we recommend steering clear of … Read more

Sunglasses Trends 2024 – A Secret Weapon to Update Your Outfit  

photo of a female model wearing a thick round frame sunglasses from COS x Linda Farrow

Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more

How Did the Modest Fashion Style Become a Big Trend? 

Paris street style- fashionista wearing a flower print dress with long sleeves, high collar and black boots

Modest fashion used to be a specialised fashion for mainly Orthodox Jews, Orthodox Christians, and Muslim consumers. So the modest fashion style isn’t exactly a new trend. Women have been dressing modestly since the beginning of time. However, the Modest fashion style aesthetic has now taken to the streets and is embraced by women everywhere, … Read more

Hailey Bieber’s just worn the perfect leather jacket for spring Best transitional outwear.

Hailey Bieber just wearing a leather jacket for spring

Spring is officially here, and, of course, all we want is to put our heavy winter coats away and start wearing light jackets instead. But since temperatures can be relatively low and the weather unpredictable during springtime, we found the perfect solution in the cool outfit Hailey Bieber has just worn, a leather jacket layered … Read more

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with … Read more

Mob Wife Trend: Fashion 2024 Says Basta to Minimalism.

collage with the famous film and tv series mob wives characters-jennifer lawrence-sharon stone-drea de matteo -jessica rabbit -edie falco

The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more

Wild West Weekly – Louis Vuitton and Ralph Lauren’s Cowboy Style

Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more

Loden, The History of the First Performance Fabric.

Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more

7 Instagram Outfits That Inspire Party Vibes

Detail of a crystal hair bowl from Jennifer Behr

Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more

Scandi Girl Style -The 6 Best Danish Girls to Follow on Instagram

Jeanette Madsen has one of the best Danish Instagrams during Copenhagen Fashion Week.

Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more