White dress trend alert! The white dress is emerging as one of the strongest wardrobe pieces of the season. Across Paris, Notorious has been spotting white dresses in the window displays of Sézane, Balzac Paris, Jacquemus, Antik Batik, and other brands that understand what women want to wear when the weather softens. This is more … Read more
Temperatures are rising; as evening lingers a little longer, the warm air reminds me that summer has arrived. This is the time of year that makes me want to simplify my wardrobe the most. I crave light dresses, linen pieces, sandals, and clothes that allow the body to breathe—what about you? But it is better … Read more
The polo shirt is one of the most iconic garments of all time, having made its transition from a sporty piece of clothing to a part of high-end fashion. It is no longer just a shirt worn by tennis or polo players but a staple in any stylish wardrobe. Click on the video above to get … Read more
There are two kinds of women in the corporate landscape: those who carry their laptop in a tote bag, and those who still believe a backpack is the most practical answer to adulthood. Then, of course, there is the briefcase woman, a rare and rather intimidating species. I must confess: choosing what to wear to … Read more
As the Editor-in-Chief of Notorious-Mag, I’ve spent decades working in the fashion and lifestyle world. But beyond the pages of the magazine, I’ve also been on the other side of the hiring table for over 40 years. I’ve interviewed dozens of candidates for roles ranging from editorial and design to marketing and management. And if … Read more
The first thing that comes to mind when we say office look is the classic, elegant blazer. And honestly, we love her. She is reliable, polished, and always understands the assignment. But this season, the collections are offering other Spring Jackets that can make your workwear look instantly cooler. Think of it as giving your … Read more
There is something almost funny about the return of the Longchamp Le Pliage. For years, it lived in that complicated corner of fashion reserved for pieces we associated with school runs, airport terminals, university libraries and the practical side of grown-up life. Then, almost without warning, it reappeared on the arms of Gen Z girls … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from three … Read more
Zara x Leandra Medine Cohen turns spring style into something sharper and more personal. Less template, more instinct.
COS SS26 in Seoul confirmed the brand’s international strength with architectural lines, 80s and 90s references, tactile fabrics, sensual skirts and the kind of polished ease that keeps COS ahead of the high-street pack.
Choosing the right pair of jeans says more about your fashion literacy than most people like to admit. Denim is deceptively democratic; everyone wears it, but not everyone wears it well. There is such a thing as the wrong choice. And yes, continuing to wear ultra-skinny jeans with tight leather jackets and ankle boots is … Read more
The new season is not asking for a full wardrobe replacement. It is asking for better styling, sharper editing, and a little more imagination. Not every woman wants to greet spring by panic-buying an entirely new wardrobe. In fact, most of us do not need more clothes. We need a better eye. We need to … Read more
Why the best Spring/Summer 26 Fashion Campaigns still matter in an age of influencers, sponsored posts, and content fatigue. The Spring/Summer 26 Fashion Campaigns are here, making glossy magazines thicker, prettier, and, for once, worth lingering over. And yes, that may sound nostalgic. In an age dominated by influencers, sponsored posts, and endless soft-selling disguised … Read more
Bags are the best assets in the high–low style game. One good bag can update your wardrobe while keeping what you already own. They elevate a normal outfit by lending sophistication — or add a playful note without turning you into a costume. So let’s look at the shapes and colours that will define Bags … Read more
When it comes to bags, I pay attention. A handbag is never just storage. It is posture. It is rhythm. It is what a woman chooses to carry into the world. The Loro Piana bags for Spring/Summer 2026 arrive at a moment when luxury is being quietly redefined. Less noise. Fewer logos. More substance. And … Read more
There’s a moment, just before winter truly begins, when the mountains start calling, and honestly, who can resist? The crisp air, the crunch of fresh snow, that first coffee before hitting the slopes. Skiing isn’t just a sport; it’s a ritual of elegance. Ever since Brigitte Bardot, Audrey Hepburn, and Gianni Agnelli turned Gstaad and … Read more
This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €28,000 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more
It’s still cold outside, but fashion has already shifted its gaze forward. Miu Miu Prelude 2026 is exactly what its name suggests: a soft opening, a wardrobe overture that prepares us for spring without denying winter. And if there is one house that reliably captures the feeling of a season before it officially arrives, it … Read more
If 2025 were a red carpet, it wouldn’t be about excess — it would be about intention. A year in which fashion learned to speak more softly and say much more. The most memorable dresses didn’t scream trends; they told stories — of women, of designers, of silhouettes created to endure beyond a single moment … Read more
Prada arguably owns the most magical Christmas campaign of 2025. A cinematic road trip through snowy mountains and whisper-quiet forests, the film follows a group of friends whose journey becomes a tender story of return, the emotional act of going home.Inspired by this feeling that so many of us live every December, we created a … Read more
The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more
Much has already been written about men’s elegant style. Tips on dos and don’ts are available on many reputable websites and blogs related to the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per … Read more