Couture as an Entrepreneurial Model: Building a Product Line and Operational Processes in the Luxury Bridal and Performance Wear Segment Across International Markets
This article examines the transformation of a couture atelier into an entrepreneurial system, based on practical experience in the luxury bridal and performance costume segment, including work in international markets. The purpose of the study is to describe a manageable model that combines bespoke design, predictable timelines, and a sustainable production economy. The methodology includes … Read more