Davos – From Dress Code to Sexist Codes at the WEF

Angelina Joliei n Davos at the World Economic Forum

This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more

The Golden Globes 2024 – A Cinematic Runway Show

Emma stone at Golden Globes 2024 when she won best actress for the film Poor Things

Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more

Carolyn Bessette Kennedy: A Life in Fashion. The Book, The Muse and The 90s Style Revisited

a detail of the book Carolyn bessette kennedy, a life in fashion where we see her walking in new york with her husband john kennedy jr.

Oh, Carolyn Bessette Kennedy! Her name alone conjures images of sleek, minimalist elegance, a beacon of style from the nineties that continues to echo through the fashion corridors today. Imagine this: a world where Khaite, Bottega Veneta, and The Row are tipping their hats to Carolyn’s effortless panache. And now, the allure of Carolyn Bessette … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

How to sound like a true fashionista From A to Z.

Fashionista Dictionary from A to Z.

Here are some keywords and expressions to impress your audience as a true fashionista. A- Apparel: Any kind of clothing. B- Baggy: loose-fitting coats, shirts /wide-legged jeans etc. C- Contemporary: mid-priced but trend-focused clothes, more affordable than designer brands. D- Dress for the occasion: to wear the right clothes for each specific occasion. For example: … Read more

Phoebe Philo First Looks – Was the Wait Really Worth It?

Ah, December 2017—remember it well? Phoebe Philo, the high priestess of minimalistic chic, announced her departure from Celine. For almost a decade, she reigned supreme as its creative director, morphing Celine into the go-to sanctuary for the modern, professional woman. The era was so epochal that Philo fans earned their own moniker: “Philophiles.” A dedicated … Read more

#BuyBetter – Clare Waight Keller Designs a Collection for Uniqlo

Designer Clare Waight Keller wearing a trench coat from her collaboration with Uniqlo

Exciting news for fashion enthusiasts and for your credit card: Clare Waight Keller, previously the creative force behind Chloé and Givenchy, has just unveiled a fresh line for the budget-friendly brand Uniqlo. In this post, we’ll dive deep into the details of this collection and explore Clare Waight Keller’s journey with Uniqlo. Plus, we’ll revisit … Read more

#BuyBetter – H&M, ZARA, Mango and Co – Is Fast Fashion Getting Pricey?

Suki Waterhouse in New York for COS runway AW23-24

Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

Fashion Heritage – 8 Exceptional Haute Couture Ateliers

Kaia Gerber opening the Haute Couture Fall Winter 2023 for Valentino, wearing a white shirt and a oversized earrings

Haute couture is a realm of fashion with boundless imagination, where everything that stems from dreams can be brought to fruition. Behind this luxurious and exclusive affair, eight exceptional Haute Couture ateliers tirelessly toil day and night. These ateliers are the backbone of the high fashion industry, the artisans who transform sketches and musings into … Read more

All About Karl Lagerfeld’s Sharp Tongue and His Legacy 

Karl Lagerfeld wearing a black tie and chanel jewellery in the opening of Fendi store in Italy

The fashion world is buzzing with excitement as the theme for the 2023 Met Gala has been announced – Karl Lagerfeld, A Line of Beauty. This year, the world’s biggest fashion event will pay tribute to one of the industry’s most iconic and influential designers of all time. In this article, we’ll take a closer … Read more

Mary Quant, the creator of the miniskirt, passed away

Models wearing Mary Quant designs ad the designer showing a yellow boot she created

The English fashion designer, Mary Quant, holds a significant and unique place in the history of fashion. As the creator of the miniskirt in the early 1960s, she developed a fashion influenced by pop culture and was responsible for the so-called Youthquake. Today, on April 13th, she left us at the age of 93. But … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

How do kids react to fashion campaigns?

Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more

Exclusive: NotoriousMag interviews Ukrainian designer Anna Osmekhina #StayWithUkraine.

Ukrainian designer Anna Osmekhina.

Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more

Designers and fashion houses on TikTok The accounts you must follow.

Model on TikTok wearing Balmain sunglasses and white coat.

If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to Musical.ly, which … Read more

Heels are back, and we want to wear these right now Pre Fall 2021.

Collage with several high heel shoes for fall 2021.

With fall just around the corner and lockdown and social distancing behind us, we’re ready to ditch the comfortable track pants and flip-flops to dress up again. And our current celebratory mood can be felt in the new footwear trend. So, to sum up, all we want to wear right now are the fabulous heels … Read more

The end of Man Repeller and the best looks of Leandra Medine Style inspiration.

Leandra Medine Cohen waving for the camera in a photo shooting for TopShop

Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine.  What is Man Repeller As its name suggests, the idea behind … Read more

MQ VIENNA FASHION WEEK.20: the women behind it

The women behind MQ Vienna Fashion Week 2020.

Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more

The bikini museum: All about the tiniest piece in your wardrobe. From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more