We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more
Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more
Since last week, days after Russia invaded Ukraine, NotoriousMag has been in contact with Ukrainian designers and PR agencies, following the dramatic events that are changing the face of Europe. More than an interview, Selma Schönburg, Editor-in-Chief of Notorious, wanted to give a voice to Anna Osmekhina, the Ukrainian designer behind the well-known fashion label … Read more
If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an essential tool for the fashion world. TikTok is a mix between Vine and Snapchat and has similarities to Musical.ly, which … Read more
With fall just around the corner and lockdown and social distancing behind us, we’re ready to ditch the comfortable track pants and flip-flops to dress up again. And our current celebratory mood can be felt in the new footwear trend. So, to sum up, all we want to wear right now are the fabulous heels … Read more
The new Sex and the City, And Just Like That, began filming, and there couldn’t be a better time to bring the show and Carrie Bradshaw’s fab style back. That’s because we’re in serious need of a glamour fix, and none better than Carrie and her BFFs to do that. Certainly, we’re happy to see … Read more
Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine. What is Man Repeller As its name suggests, the idea behind … Read more
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more
Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more
The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss … Read more
It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more
The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more
The 2020 S/S Seoul Fashion Week may have just finished, but we’re still obsessing over the incredible street-style looks in the streets of South Korea’s capital. Korea has become a significant influence in the past years, not only with their colourful street style fashion but also the Korean cosmetic industry and K Pop music. K … Read more
Everybody is talking about how the American model Gigi Hadid saved Chanel’s runway show during Paris Fashion Week SS20. But what exactly has happened? French Comedian and Youtube prankster, Marie Benoliel, AKA Marie S’infiltre, who has 194.000 followers on Instagram, hopped onto the Grand Palais catwalk. She stormed the last moments of Chanel’s runway during … Read more
The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most … Read more
I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and … Read more
MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more
The fashion world made the news during the G7 Summit, hosted this year by President Emmanuel Macron in Biarritz, because of the presentation of the Fashion Pact. What is the Fashion Pact This pact aims to set concrete objectives for reducing the impact of the fashion industry on the environment. It will focus on three … Read more
Although they both speak German and favour classic styles, Austrian and German women have quite different shopping habits. Interestingly, even being the largest European economy, Germany spends less than Austria on clothing and seems more interested in practical casual wear than trends. Keep reading to know more about how Austrian and German women go shopping. … Read more
One of the most pressing questions in today’s fashion world is: can you be trendy AND sustainable at the same time? As you know, sustainable, eco-friendly and ethically-made clothes usually cost more than fast fashion brands. You can be sure that any brand selling very cheap garments must have cut the costs somewhere in its production. … Read more
