Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more
The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more
The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news. The 45 pieces of H&M’s Studio Collection are … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
Notorious was invited to Mode Suisse edition 16, which took place in Zurich and presented in New York, Paris and Genf. Watch here the fashion brands and people who make Mode Suisse the biggest fashion event in Swiss. As explained by Yannick Aellen, the creator of the event, Mode Suisse presents, interconnects and discusses Swiss … Read more
It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more
“Fight Grey” was the motto of the Vienna Awards 19, that celebrated their 10th anniversary at the beautiful Welt Museum on November 6th. The organizers from Glam Communications brought together national and international stars under one roof to celebrate diversity and otherness in a truly glamorous and fashionable atmosphere and, of course, to hand over … Read more
The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more
The 2020 S/S Seoul Fashion Week may have just finished, but we’re still obsessing over the incredible street-style looks in the streets of South Korea’s capital. Korea has become a significant influence in the past years, not only with their colourful street style fashion but also the Korean cosmetic industry and K Pop music. K … Read more
Everybody is talking about how the American model Gigi Hadid saved Chanel’s runway show during Paris Fashion Week SS20. But what exactly has happened? French Comedian and Youtube prankster, Marie Benoliel, AKA Marie S’infiltre, who has 194.000 followers on Instagram, hopped onto the Grand Palais catwalk. She stormed the last moments of Chanel’s runway during … Read more
The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most … Read more
I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and … Read more
MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more
The fashion world made the news during the G7 Summit, hosted this year by President Emmanuel Macron in Biarritz, because of the presentation of the Fashion Pact. What is the Fashion Pact This pact aims to set concrete objectives for reducing the impact of the fashion industry on the environment. It will focus on three … Read more
Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors. The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So, … Read more
When you put together a contortionist, a stylist and a photographer in the same room, you can be sure you are in for a real treat! Keep reading to see the amazing result of this fashion editorial with contortionist Nina Burri. The Berlin-based talented trio shot a fashion editorial for Notorious with images full of … Read more
This week is full of great music and fashion. As we told you before, Copenhagen Fashion Week is one of the coolest fashion weeks. We loved seeing what the Scandinavian designers showed from the 6th to 9th August. In the birthplace of Mozart, the Salzburger Festspiele is going strong. The festival started on 20th July … Read more
Although they both speak German and favour classic styles, Austrian and German women have quite different shopping habits. Interestingly, even being the largest European economy, Germany spends less than Austria on clothing and seems more interested in practical casual wear than trends. Keep reading to know more about how Austrian and German women go shopping. … Read more
One of the most pressing questions in today’s fashion world is: can you be trendy AND sustainable at the same time? As you know, sustainable, eco-friendly and ethically-made clothes usually cost more than fast fashion brands. You can be sure that any brand selling very cheap garments must have cut the costs somewhere in its production. … Read more
