Selma 
Fresh citrus, fruity and floral perfumes are super refreshing in warmer weather. If you haven’t already chosen your new favourite summer scents for this year, we’ve listed the best fragrances to help you with. Selecting the right perfume is as important as selecting the right outfit, if not even more important. As everybody knows, when … Read more
Summer is here, and as much as we would like to be vacationing during the whole of it, we still have to spend time in the city. So what better way to upgrade your wardrobe than to mix the vacation and city style? Scroll down for our top 7 Instagram looks to copy now. Get … Read more
Nail art has become an obsession these days. Proof of this is that the hashtag #nails has been posted over 151 million times on Instagram. According to marketing forecasts, The Global Nail Care Market size is expected to reach $13 billion by 2024. So Notorious went after the history of the manicure, whose beginnings date … Read more
Gentleman, it’s time to ditch your woollen suits and get ready for light coloured linen jackets, shorts and sock-free shoes. Let’s have a look at what menswear Summer has on the plate for you. You know the smartest way to keep fresh when going to work is by wearing natural, breathable fabrics like linen and … Read more
One of the things many people dread the most during seasonal transitioning is reorganizing the closet. You may have put aside the fuzzy sweaters for now and taken out the floral dresses, but before you know it, it is wintertime again.The good news is you don’t have to pack everything away each season as there … Read more
The classic white summer dress is great, but what’s even better is the white summer jumpsuit. And cute tunics, of course! While looking for weightless outfits for hot summer days, I couldn’t stop thinking about all of the loose-fitting clothing that I’ve ever owned. Staying away from tight clothes has always been my golden rule. … Read more
Just like everybody else, I’m dreaming of a much-needed sea vacation. And the first destination that comes to mind is Spain. Stone castles, a laid-back lifestyle, and excellent food. So, while planning my next adventure, I had a chat with a good friend who is based in Madrid. As per usual we ended up talking … Read more
Ladies, it’s time to dress up again! Yes, that’s about right – after spending a year purchasing plenty of loungewear, we’re heading back to the office. During our stay at home, we discovered endless comfort, but now we also want to look cool and professional. So, keep scrolling for our idea of power dressing! For … Read more
Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more
What to wear and what to buy this season? The best way to answer you is by showing the wearable runway inspirations for this season. Let’s have a look back at the last SS21 shows Spring/Summer 21 fashion shows happened in 2020 in the centre of COVID-19, when we stared in shock at the changes … Read more
Borat’s daughter, actress Maria Bakalova is taking the world by storm. The breakout star won the 2021 Critics Choice award for Best Supporting Actress and is now nominated for an Oscar. But what do you know about her? Find out how she got cast for the role of Tutar and her fashion style. Who is … Read more
It’s been 2 years since Maisie Williams rocked Paris Fashion Week in her colourful Thom Browne suit. The actress sat in the front row of the designer’s Fall/Winter 2019 collection show, looking absolutely fabulous. And clearly, we still can’t forget about this iconic look. A suit for the books. For Thom Browne’s 2019 fashion event … Read more
As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more
Classic, elegant and made of natural materials – the Rue De Verneuil bag is our editors’ latest fashion obsession. The French Riviera style brand offers one of the chicest pieces this season. And well, it’s absolutely worth the investment! Especially now that the Covid-19 pandemic has changed our ways of buying fashion. As you already … Read more
After spending more than a year working from home, we all need some vitamin sea. But what do you do if you can’t just go on vacation? Then we bring the vacation to your own wardrobe. It means unique summer fashion brands that will give you the feeling of a holiday trip even if you’re … Read more
Most people stick to the same colour combos their whole lives—black on black, beige and white, blue and red. Don’t get me wrong, I still like them, but currently, I feel like mixing different hues to try new looks. If you’re feeling the same, here are the best colour combinations from the latest Fashion Weeks … Read more
The most popular words you are repeatedly reading in the news are masks, washing hands, and social distancing. Indeed these are the three pillars of getting the pandemic under control. Fair enough to stress these ideas. The effects of the pandemic will be among us for a while. But we are almost there, and patience is … Read more
Click on the video to watch the most relevant runway trends from Milan Fashion Week.
With so many different diets becoming popular only to disappear soon after, we can’t help but wonder: where do the dead diets go? Is there a heaven for diets? Hell for the bad ones? So, here we will tell you all about the birth and death of a diet. We all want an easy and … Read more
Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer … Read more
Among the many looks and styles that arose from the fall catwalks, there is one I think is already a classic: the chic combo Blazer and Skirt. The long shelf life outfit appeared on the catwalks in 2019 with Hedi Slimane’s first collection for Céline. But blazer and skirt, the classy French working women look, … Read more
Since the ’90s keep inspiring fashion, one of the staples you need for layering to perfection this fall is a vest. Nobody wants to use this word nowadays, but the vest is a big trend in fall 2020. The classic garment has reappeared in the sartorial scene with Gucci, Miu Miu and Max Mara. The … Read more
Among the micro-trends spotted during the last Fashion Weeks, the one that has taken over Instagram is anything but “micro”, as a matter of fact, it is quite the opposite: extra-wide Peter Pan collars. The vintage-looking collars are everywhere we look, the most stylish fashion influencers have already adopted the lace-trimmed or frilly collars that … Read more