The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe … Read more

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe … Read more

Kate Middleton chose head-to-toe camel for her latest outfit

Princess of Wales wearing a Max Co coat in Scarborough

During her latest public meeting in Scarborough, the Princess of Wales chose head-to-toe camel. Kate Middleton’s latest outfit further proves that she is the queen of monochrome style. Camel is a chic autumnal choice and a colour that elevates any outfit. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

We found 12 timeless Fall buys for you

TAMU MCPHERSON-NYC-COS AW22

It wasn’t so long ago that fashion decided to create a mid-season sale. And we love it. Plus, not having to wait until the end of the season to snag your favourite piece for a good price is a special treat. But of all the mid-season indulgence, COS sales is one of our favourites. And … Read more

#FashionShow – The highlights of New York Fashion Week SS23

Collage with 4 models from Carolina Herrera, Fendi, Proenza Schouler and Altazurra showing looks from New York Fashion Week SS23

September is a special month that marks so many beginnings; autumn is approaching, back to school and New York Fashion Week SS23. What happens on the streets of The Big Apple and in the runways will set the fashion and style tone for the coming year. So if you’re a fashion lover like us, you’ll … Read more

5 tips for nailing the perfect working woman wardrobe

twins models sit in a room with a cloth hack-inspiration working woman wardrobe

Having an intelligent wardrobe, where you quickly find the perfect look for the office, is one of the crucial tools for a working woman. Imagine starting the day early because you have an important meeting and suddenly losing half an hour of your precious time in front of the wardrobe without knowing what to wear. … Read more

Why stylish girls have swapped jeans for button-down skirts this summer

Collage with this summer best button-down skirts

It’s official; this summer, stylish girls have swapped jeans for button-down skirts, and there are several reasons why these skirts have become the go-to street-style look of fashion-savvy women. So, instead of denim trousers and shorts, consider wearing the super flattering button-down skirts, whether in mini, midi or maxi length. Our editors choose independently all … Read more

Clothes that look expensive but actually, aren’t.

photo black and white of a model wearing a pinstripe suit headscarf, long straight hair and a

What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you … Read more

6 gorgeous outfit ideas to visit 6 museums In Vienna, Munich and Berlin.

Collage with six paintings museums in VIenna, Munich and Berlin.

Museums are a great opportunity to immerse your soul in beauty and culture. And considering that tourism is still less than two years ago, this is the perfect moment to stroll in your city and enjoy the museums that are usually crowded. But you want to do it in style, of course. So here are … Read more

How your white t-shirt is a key transitioning piece From winter to spring.

Fashionista transitioning into spring in a white t-shirt.

As we enter spring, I’ve been thinking about the one basic staple that helps you better transition from winter to summer, the white t-shirt. Because, when it comes to transitioning pieces, nothing is as versatile as the minimalist tee; one of the most timeless pieces you can own! Although you can find very affordable white … Read more

#NotoriousOnTour: This is the mini skirt we’re seeing in the streets of Paris Hello, spring!

Collage with the mini skirt trend from the spring street style in Paris.

As soon as the weather starts getting warmer, we’re all more than happy to put our winter clothes away and welcome springtime. So heavy coats go back to the wardrobe, and floral dresses and bright-coloured jackets are out again. And from what we’re seeing in the streets of Paris, mini skirts are the must-have trend … Read more

#NotoriousOnTour: French girls style the coolest sunglasses this Spring

Woman wearing yellow sunglasses, the French girls style trend for this spring

While Notorious is on tour, spending some time in Paris and enjoying spring in the French capital, we’re also checking the newest street style trends. As a result, our editor has spotted one major sunglasses trend the stylish French girls are wearing in the streets of Paris, and when you see how cool their spring … Read more

Zoe Kravitz’s tank top style is a must for this Spring Basic and timeless.

Zoe Kravitz tank top style as Catwoman in Batman

After multi production delays, the long-awaited Batman reboot is finally out, bringing Robert Pattinson as Bruce Wayne/Batman and Zoe Kravitz as the iconic Catwoman. The seductive cat burglar character was previously played by Michelle Pfeiffer, Halle Berry and Anne Hathaway. Now, the American actress/model Zoe Kravitz portrays the powerful Catwoman wearing white tank tops, and, … Read more

5 street style outfits from Paris Fashion Week you’ll want to have 

Photographers shooting the best street style outfits at Fashion Week.

The romantic streets of the French capital became the stage for fashionistas and trendsetters to showcase their style in fantastic outfits during Paris Fashion Week Fall/Winter 2022. From classic French girl style to vibrant and unconventional pieces, here are our top five street style outfits that we’re sure you’ll want to have for spring and … Read more

Our 7 street style outfits from the latest fashion weeks To wear this week.

Woman wearing a green and black street style outfit at Milan Fashion Week.

As soon as London Fashion Week finished, the fashion crowd flocked to Milan, and we, of course, are following each street style look to select the best outfits to put on our mood board for what to wear this week. The seven looks we hand-picked are totally contemporary. But, although they follow the spring/summer 2022 … Read more

NYFW trends that emerged from the street style To be worn now.

Fashion show goer wearing leather outfit, one of the street style trends at NYFW Fall 2022.

New York’s street style is always an exciting mix of high-low fashion trends, still, the sartorial choices of the fashionistas attending NYFW Fall 2022 were undoubtedly more stimulating than ever during a week that saw everything, from sunny days to low temperatures and even snow. The style of fashion-show goers was as eclectic as it … Read more

Copenhagen Fashion Week: The most colourful and fun Street Style 

Fun and colourful fashionista at Copenhagen Fashion Week 22-wearing pink and green pullover and statement pink heart sunglasses

Copenhagen Fashion Week happened from 1 to 3 February, where Scandinavian designers presented their Autumn/Winter 2022 collections. During these three days on the streets of the capital of Denmark, we saw the most colourful and fun street style of all fashion weeks. Strong colour combinations, lots of prints and neon details are the keywords that … Read more

Nothing to wear? We have 6 outfit ideas for this week For all occasions.

Street style outfit inspiration.

You know those days when you stare at your wardrobe and think you have nothing to wear? It’s a feeling you usually get at the end of winter when you’re tired of wearing the same outfits and coats the whole season. So, we’ve put together six outfit ideas to shake the winter blues. Get inspired … Read more

The best menswear outfits from the streets of Paris 

Street style of a man smoking outside Fendi runway, wearing a lambskin coat

We’re always looking forward to the street style during Fashion Week, and at PFW Fall 2022, men showcased some great looks to inspire us. In short, we saw an XXL Paris Fashion Week, with stylish men in oversized style jackets, bold colours, and exaggerated prints and hue combinations. The ’70s and ’80s were very much … Read more

The lies Sex And The City told us Will the revival be more real?

Carrie Bradshaw and her friends in Sex And The City.

If you’ve been on this planet for the last twenty and something years, you must have watched Sex And The City at some point in your life. The series and movies around Carrie Bradshaw and her friends’ adventures were an absolute cult, and many dreamt of living the glamorous single-girl-life Sarah Jessica Parker portrayed on … Read more