Everybody needs something jolly in their summer wardrobe Fashion is fun.

Woman wearing fun sunglasses, a jolly accessory for your winter wardrobe.

Now that we’re approaching summer, it’s time to bring out the big guns; in other words, bring out the jolly pieces everybody needs to have in the wardrobe! Cheerful, bright coloured garments, chunky jewellery, feather adornments and fun accessories, anything that might lift your spirit is welcome in fashion. This year, break your minimalist ensembles … Read more

7 looks on Instagram that we saved to copy every detail. Your weekly inspiration

Summer is here, and as much as we would like to be vacationing during the whole of it, we still have to spend time in the city. So what better way to upgrade your wardrobe than to mix the vacation and city style? Scroll down for our top 7 Instagram looks to copy now. Get … Read more

Men’s office-wear trends that you should wear in summer 

Gentleman, it’s time to ditch your woollen suits and get ready for light coloured linen jackets, shorts and sock-free shoes. Let’s have a look at what menswear Summer has on the plate for you. You know the smartest way to keep fresh when going to work is by wearing natural, breathable fabrics like linen and … Read more

Intellectual fashionista: Charlotte Casiraghi, the ultimate French girl style  Oui.

Charlotte Casiraghi wearing a yellow Gucci Gown on the red carpet

Charlotte Casiraghi, a spitting image of her mother, is often seen on the front row of Chanel, Saint Laurent, and Gucci fashion shows, and her polished looks are the epitome of the famous French girl style. But besides being one of the most beautiful and stylish members of royal families, Charlotte Casiraghi is an intellectual … Read more

Beyond the beach: wearing straw in the city makes us happier The best S/S 21 accessories.

street style fashion week photo where a model is wearing a straw bag in the city of Milan

For some years now, fashion has relaxed the boundary between beach and city. I see more and more chic and stylish women wearing flip-flops, espadrilles, hats and straw bags in the city. Nobody argues that a Panama hat is an instant mood-lifter. Especially this year, with the prospect of life going back to normal, we … Read more

Top Clothing Pieces You Can Wear All Year Round

street style fashion week, fashionista wearing a all year round look with t-shirt and pencil skirt all in orange

One of the things many people dread the most during seasonal transitioning is reorganizing the closet. You may have put aside the fuzzy sweaters for now and taken out the floral dresses, but before you know it, it is wintertime again.The good news is you don’t have to pack everything away each season as there … Read more

Get to know 4 online made-to-order fashion brands Custom made.

Woman wearing a floral shirt from the made-to-order fashion label Andion and a large straw hat.

More and more online made-to-order fashion brands are making the headlines, offering custom-made items as an antidote to fast fashion. Find out why they are sweeping the internet and get to know our fav made-to-order fashion labels. Unique look Custom fashion allows you to wear looks that are unique or come in very limited editions. … Read more

From Audrey Hepburn to Karlie Kloss: Best looks to ride a bike With style.

Actress Janet Leigh on her bike in 1947 at MGM studios

Among the many new trends that the coronavirus has brought, the bicycle trend goes hand-in-hand with our desire to lead a more natural and sustainable life. But cycling while looking stylish is not as easy as it seems. In fact, finding the best looks to ride a bike can be tricky. During Fashion Week, we … Read more

The fashionable spring sneakers you’ll want to wear Casual street style.

fashionista at Milan fashion week wearing a yellow pant suit with dad sneakers and a red micro bag

2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more

Slogan t-shirts S/S 21: wear what you feel Just saying.

Slogan T-shirts are a hot trend for S/S 21.

Street style and Instagram queens have elected the slogan t-shirts as the hero top for S/S 21. Statement t-shirts and jumpers are a cool and fun way to wear what you feel, send a message through a slogan, or show your personality. Jamie Lee Curtis, for example, asks us to make good choices without having … Read more

45 lovely pieces from street fashion we should buy this season Eyes wide open.

A wearable pastel blazer is among the street fashion pieces for spring.

I’m sure you’re looking forward to next season as much as we are. You’ll be happy to know that we went through all the high-street fashion shops to select the most wearable pieces to update your spring wardrobe. Inspired by the comfortable and stylish trends from the latest fashion weeks, we hand-picked easy-to-wear clothes that … Read more

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

The winter long boots for tall and petite women Viva the '70s.

Like it happens every autumn, ankle boots become our number one footwear choice, for obvious reasons. But this year, as temperature goes down, boots are getting taller. In fact, we’re seeing a comeback of long boots for winter 2020, a trend not only for tall women but also for petite ones. Whether in leather or … Read more

The end of Man Repeller and the best looks of Leandra Medine Style inspiration.

Leandra Medine Cohen waving for the camera in a photo shooting for TopShop

Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine.  What is Man Repeller As its name suggests, the idea behind … Read more

Velour tracksuits are coming back Hello, the Noughties.

Collage with several velour tracksuits that are back this year.

Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after … Read more

New ways to wear and update your classic sweaters Styling tricks for fall.

Fashionista during CPHFW shows one of the new ways to wear sweaters and update your cardigan this fall.

We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more

Peter Pan wide collars, the look you should try this fall Instagram inspo.

Among the micro-trends spotted during the last Fashion Weeks, the one that has taken over Instagram is anything but “micro”, as a matter of fact, it is quite the opposite: extra-wide Peter Pan collars. The vintage-looking collars are everywhere we look, the most stylish fashion influencers have already adopted the lace-trimmed or frilly collars that … Read more

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more

Start fall on the right foot, or better said, in the right shoes 13 shoe trends for autumn.

Collage with some of the shoe trends for fall.

While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more

Back to school looks in COVID times: what to wear Smart styles.

Woman wearing one of the Wonder Woman T-shirts, perfect for cool back to school looks.

So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more

Love details of Brooklyn Beckham and Nicola Peltz engagement Congrats.

Engagement photo of Brooklin Beckham and Nicola Peltz.

Big news for Victoria and David Beckham; their son Brooklyn Beckham and Nicola Peltz got engaged. After dating for 7 months, the 21-year old photographer and his fiancée shared the happy news on their Instagram accounts with the same photo. Brooklyn wrote  “Two weeks ago I asked my soulmate to marry me and she said … Read more