The Zara Golden Jacket: A Viral Furore or Just Too Much Glitz?

Zara Golden jacket and a big red heart in the background

Ah, Instagram—the global digital runway where a single post can ignite a fashion wildfire. Did you see the Zara golden jacket that is nearly breaking the ‘gram? It is flashier than Elton John’s sunglasses and nearly as in-demand as front-row seats at a Chanel show. But rightly so, the jacket is very beautiful, made of … Read more

Clothes that look expensive but actually, aren’t.

photo black and white of a model wearing a pinstripe suit headscarf, long straight hair and a

What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you … Read more

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

Hurry; H&M’s Spring ’20 Studio Collection is out Get yours before they're gone.

The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news.   The 45 pieces of H&M’s Studio Collection are … Read more

Spanish brands we are in love with There's life outside Zara.

We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more

Not Just Zara: Unveiling the Colours of Spain with Bimba y Lola

Model carrying a red bag from Spanish brand Bimba y Lola from 2019 collection

When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion … Read more

Check Miu Miu Fall 2019 film campaign With Haley Biber.

The new Miu Miu Fall Campaign starring Hailey Bieber

The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and … Read more

Veja, the most ethical and eco-friendly sneakers ever To buy now.

Veja, eco-friendly sneakers made in Brazil

It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain … Read more