#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

We found 12 timeless Fall buys for you

TAMU MCPHERSON-NYC-COS AW22

It wasn’t so long ago that fashion decided to create a mid-season sale. And we love it. Plus, not having to wait until the end of the season to snag your favourite piece for a good price is a special treat. But of all the mid-season indulgence, COS sales is one of our favourites. And … Read more

Princess Diana’s current ’90s looks Style inspiration.

Princess Diana smiling in the '90s.

Although known to be shy, the late Princess of Wales, who died on August 31st 1997, was not afraid to dare and try new styles when it came to fashion. She was a trendsetter ahead of her time. This is why almost three decades later, her style is still current and we would definitely wear … Read more

The key pieces on sale for summer and fall

Whether you are the last-minute shopper type or want to prepare your wardrobe for next season, we’ve got your back. That is, we went thoroughly through all our favourite online shops and brands to find the best and chicest pieces on sale that you can wear in your summer vacations or the fall. Of course, … Read more

Summer fix – Instead of stripes wear a Vichy pattern for a change.

miu miu model wearing a pink Vichy pattern cropped blouse

I love stripes. I know it’s not ‘le dernier cri‘, but it’s stronger than me. To give you an idea, I’ve been wearing stripes since I was a kid. And it means, a looooong time ago. But everything has a limit, and this summer, instead of buying my hundredth striped t-shirt, I found the only … Read more

8 Fashion trends and pieces inspired by the charm of Latin women Bold and fun.

Woman wearing a Carolina Herrera dress with frills and polka dots.

As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in … Read more

Why stylish girls have swapped jeans for button-down skirts this summer

Collage with this summer best button-down skirts

It’s official; this summer, stylish girls have swapped jeans for button-down skirts, and there are several reasons why these skirts have become the go-to street-style look of fashion-savvy women. So, instead of denim trousers and shorts, consider wearing the super flattering button-down skirts, whether in mini, midi or maxi length. Our editors choose independently all … Read more

Swimwear trends: a guide to key pieces in Summer 22

Woman wearing a pastel green textured bikini that is one of the swimwear trends to wear in summer 22.

When packing for summer vacations, a little piece of garment is sometimes overlooked, but having the right swimwear is crucial to rock on-trend looks, whether at the beach or by the pool. Indeed, bikinis and swimsuits come with details that follow the key S/S 2022 trends we’ve seen during Fashion Week, making all the difference … Read more

#CloseEyeOn – We’re in love with the jewellery brand Pearl Octopuss.y

An arm wearing several jewellery pieces from the Scandinavian brand Pearl Octopuss.y

As you may already know, we, at Notorious, are fans of Scandinavian fashion and we love jewellery, hence every time I see a new piece by the Danish brand Pearl Octopuss.y, I’m absolutely delighted. The bold, statement baubles unite the Nordic coolness and the opulence of sparkling crystals and oversized pearls. And, besides being fabulous, … Read more

Coastal grandmother style: The summer trend on TikTok

Diane Keaton wearing the TikTok Coastal Grandmother trend

Among all the social media platforms, TikTok is the most downloaded application, and indeed, where we see new trends like #royalcore and #cottagecore appear and spread at the speed of light. So, it’s no wonder luxury fashion houses are already on the mobile video platform. The latest trend that’s gone viral and become the must-have … Read more

Clothes that look expensive but actually, aren’t.

photo black and white of a model wearing a pinstripe suit headscarf, long straight hair and a

What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you … Read more

Summer outfits inspired by our favourite cocktails Bottoms up!

collage with yellow floral dress, yellow swimsuit, a straw bag and pastel green slippers inspired by the colours of a marguerita cocktail

As summer approaches, bringing us sunny days, it also brings all sorts of outdoor events like garden parties, tennis tournaments, regattas, and horse races, not to mention street parties. At the Platinum Jubilee Street Party in Vienna last week, sipping a delicious Pimm’s brought me memories of the colourful outfits and fabulous OTT hats at … Read more

4 retro airport looks that are absolutely timeless Travel in style.

Woman wearing a retro and timeless airport look.

So, you’re ready to travel. Your suitcase is packed; you have your ticket and passport. Now, you just need to pick the right outfit for the trip. First, of course, comfort is a must, especially on long flights. But you don’t want to look like you are in your pyjamas. So, get inspired by these … Read more

Sneak Peek: Prada’s costumes for Baz Luhrmann’s Film Elvis '60s and '70s fashion.

The characters Elvis and Priscilla Presley wearing Prada costumes for the movie.

The highly-anticipated Baz Luhmann movie Elvis about the life of Elvis Presley and his wife, Priscilla, was presented at Cannes Film Festival, and you can have a sneak peek at Prada’s fantastic costumes for the biopic here. The Italian fashion house Prada collaborated with Oscar-winning costume designer Catherine Martin to recreate Elvis and Priscilla’s colourful … Read more

Duchess of Cambridge’s beauty secret: Does she use Botox or not? 

Kate Middleton, Duchess of Cambridge wearing a white one shoulder gown and minimalist beauty makeup

It’s no secret Catherine Duchess of Cambridge looked stunning at the London premiere of Tom Cruise’s Top Gun: Maverick, so you may be wondering whether Kate Middleton uses Botox to maintain her flawless and radiant skin beauty. Despite constantly busy with non-ending royal engagements, the 40-year-old mother-of-three maintains a healthy, luminous, and glowing complexion. So, … Read more

Hot fashion trend – mini playsuit à la Marion Cotillard Love or hate?

Marion Cotillard at Cannes Film Festival.

We always look forward to Cannes, the chicest film festival on the French Riviera, where stars inspire us with luxurious gowns and fabulous jewellery. And this year was no different. However, a French actress stepped up her Red Carpet game by choosing an outfit that made her stand out from the crowd of long evening … Read more

Time to buy your summer vacation capsule wardrobe. Dresses, bikinis and Co.

Woman on a summer vacation trip wearing hat and swimwear from her capsule wardrobe.

Knowing how to travel light is an art that very few master. And, whenever I spot a woman leaving for a summer vacation trip with a small suitcase, I’m certain she knows how to have a capsule wardrobe. Moreover, I assure you she’ll be the one sporting great looks during her vacation instead of those … Read more

9 outfits inspired by the Eurovision fashion. - When more is more.

Sparkling fashion at Eurovision 2022 with contestant wearing a halter neck outfit and '60s inspired bob.

As expected, the Eurovision Song Contest showcased what should be the best music from 40 countries and, most importantly, some pretty questionable looks. In other words, with over 180 million viewers, Eurovision is possibly the most colourful show on earth, yet, we love to hate the glitzy and over-the-top outfits musicians wear to the competition. … Read more

Clogs – The only shoe trend I want to wear in spring 22. Footwear craze.

Judith Bradl wearing the clogs that are the best spring 22 trend.

If I had to choose to wear only one footwear style this season, it would definitely be clogs, a shoe trend from the ’60s and ’70s that started making its way back to the runways last year thanks to Hermès and has become a massive spring 22 fashion craze. The Scandinavian sabots with chunky wooden … Read more