Our Fav Looks For a Romantic Summer by Patou x MyTheresa

camille rowe in Paris wearing a look for a romantic summer by Patou and MyTheresa

The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for … Read more

8 English Fashion Brands You Need for Your Garden Party

model wearing a satin lime dress stands in a garden with a swimming pool

Last week, Notorious turned its gaze towards England and the chic and timeless fashion that it offers. From the recent coronation of King Charles III to the Garden Parties attended by Kate, Princess of Wales, and Sophie, the new Duchess of Edinburgh, it’s clear that the English know how to throw a fabulous party. And … Read more

The bra looks in the Psyco movie are hotter than ever 

Janet Leigh wearing a bra in the promotional poster for the release of Hitchcock's movie Psycho.

In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more

#OhBoy – The ultimate guide to wearable menswear SS23 trends

street style photo of a model walking in a busy street wearing a COS dark suit with tie and white shirt

Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify … Read more

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April … Read more

Enfant Terrible, Reece Yeboah, about his collab COS x Yeboah 

Designer Reece Yeboah in COS shop showing their capsule collection

Fashion collaborations are nothing new. Every year, H&M brings a high-end designer to the fast fashion world. It all started in 2004 with the Swedish giant’s partnership with the late creative director of Chanel, Karl Lagerfeld. Then you have Adidas x Gucci, Louis Vuitton x Supreme and Gucci x North Face just to name some. … Read more

Everybody is talking about the Big Red Boot. What’s all the fuss?

collage with a vintage image showing recording tapes and a model wearing the big red boots

If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

Led Light Therapy: what does celebrity facialist Teresa Tarmey say?

Woman relaxing with a LED light mask on her face.

I bet that seeing celebrities undergo the strangest beauty treatments in an endless quest for perfect and ageless skin doesn’t surprise you anymore, does it? Read what the celebrities facialist Teresa Tarmey has to say about LED light therapy. And discover why the beauty treatment she uses on Kate Moss, Trinny Woodall and Sienna Miller rejuvenates the … Read more

Valentine’s Day Ideas: Say I Love You With 10 Beauty Products 

collage with the best Valentine's Day gift ideas for him and her.

Valentine’s Day is just around the corner, and like many of us, you’re probably trying to find gift ideas that express those three magic words. Of course, flowers and chocolates are lovely presents, but this year, we want you to go the extra mile and really impress your better half. So, forget the cute Teddy … Read more

The best activewear on sale to keep the mantra New Year, New Me alive

collage with some sportswear and a model wearing a sweatshirt and sweatpants

It’s February and I don’t know about you, but I’m finding it quite challenging to stick to my New Year’s resolutions. Of course, I am talking about those resolutions that involve exercising and dieting. Following the advice in the article “Notorious Etiquette: 4 Tips To Stick To Your New Year’s Resolutions”, I started yoga and … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In … Read more

The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

Get the look of Selena Gomez in “Only Murders in the Building”

Selena Gomez latest series, Only Murders in the Building

Selena Gomez is back in the news playing the enigmatic Mabel in the latest comedy/crime series on Hulu, Only Murders in the Building, and her wardrobe is as fun as her co-stars, Steve Martin and Martin Short.In the 10-episode TV show, the three live in a building where someone is murdered. Then, the wacky wannabe … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more