The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more

Julia Garner, the impeccable looks of the actress to play Madonna

Julia Garner in a luxurious red carpet look and Madonna's blond curly hair.

The iconic queen of style reinvention, Madonna, was planning to direct her biopic and chose none other than Julia Garner to play the ’80s pop star in the movie. However, at the beginning of the year, Universal Pictures and Madonna put the project on hold. But in May of this year, Julia Garner and Madonna … Read more

Elle Fanning Shines at Cannes Once Again – See All Her Looks

collage with Elle Fanning and her iconic looks at Cannes Festival

Elle Fanning has once again graced the prestigious Cannes Film Festival, becoming the epitome of glamour on the red carpet of the French Riviera. The American actress, often compared to the beloved Hollywood icon and princess Grace Kelly, captivated fashion enthusiasts and cinephiles with her divine presence. Year after year, Elle Fanning’s appearance at Cannes … Read more

8 English Fashion Brands You Need for Your Garden Party

model wearing a satin lime dress stands in a garden with a swimming pool

Last week, Notorious turned its gaze towards England and the chic and timeless fashion that it offers. From the recent coronation of King Charles III to the Garden Parties attended by Kate, Princess of Wales, and Sophie, the new Duchess of Edinburgh, it’s clear that the English know how to throw a fabulous party. And … Read more

The Spring Jacket you want according to TikTok

Collage with the viral spring jacket from Mango on TikTok

Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of … Read more

5 Unique Styling Ideas to Elevate Your Fashion Game

street style copenhagen fashion week - women wearing multiple hair pins

Members of the Notorious Mag community understand the undeniable power of accessories. A simple brooch, an eye-catching belt, or a stunning pair of shoes can instantly revitalise your wardrobe. For those with a collection of classic pieces, accessories are the key to unlocking new and exciting styles that keep your outfits fresh and far from … Read more

French Woman Is in Love With The Trench Coat This Spring

street style photo in Paris, where a woman waits to cross the street wearing a trench coat with a plaid detail on her back

This April week, after Easter, #NotoriousOnTour is in Paris. As the Germans say, “April, April, Macht Was Er Will” (April, April does what it wants). This means the storefronts and shops are loaded with spring clothes, while the weather is awful – rain, low temperatures, and stormy winds. Even so, French women have already put … Read more

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is The Face of Casablanca Brand Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Kate Middleton chose head-to-toe camel for her latest outfit

Princess of Wales wearing a Max Co coat in Scarborough

During her latest public meeting in Scarborough, the Princess of Wales chose head-to-toe camel. Kate Middleton’s latest outfit further proves that she is the queen of monochrome style. Camel is a chic autumnal choice and a colour that elevates any outfit. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days, … Read more