Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#FashionLover- All about the heritage trend and brands

Louis Vuitton AW 22-23 photographed by Davis Sims shows model in a forest wearing a trenchcoat, gold dress and a monogramed bag

In this article we’ll explore all about the heritage trend in fashion and why it is relevant for you. Heritage But what is heritage?  Heritage trend in fashion Do I need a lot of money to dress in the Heritage trend? Here are some inspirations to get the Heritage look Heritage These past few days, … Read more

We found 12 timeless Fall buys for you

TAMU MCPHERSON-NYC-COS AW22

It wasn’t so long ago that fashion decided to create a mid-season sale. And we love it. Plus, not having to wait until the end of the season to snag your favourite piece for a good price is a special treat. But of all the mid-season indulgence, COS sales is one of our favourites. And … Read more

5 tips for nailing the perfect working woman wardrobe

twins models sit in a room with a cloth hack-inspiration working woman wardrobe

Having an intelligent wardrobe, where you quickly find the perfect look for the office, is one of the crucial tools for a working woman. Imagine starting the day early because you have an important meeting and suddenly losing half an hour of your precious time in front of the wardrobe without knowing what to wear. … Read more

Summer fix – Instead of stripes wear a Vichy pattern for a change.

miu miu model wearing a pink Vichy pattern cropped blouse

I love stripes. I know it’s not ‘le dernier cri‘, but it’s stronger than me. To give you an idea, I’ve been wearing stripes since I was a kid. And it means, a looooong time ago. But everything has a limit, and this summer, instead of buying my hundredth striped t-shirt, I found the only … Read more

Join us in the quest to find the best bakeries in Vienna

Two Notorious Mag editors scroll through the streets of Vienna, Austria, trying the three best bakeries in town.

Two Notorious-Mag editors went to visit and taste the three best bakeries in Vienna. The Austrian capital is famous for its bakery and pastry stories, intertwined with war and peace. During the video, between delicious bites, we’ll also show you the beautiful streets of Vienna. We had luck with the weather, so under a warm … Read more

Clothes that look expensive but actually, aren’t.

photo black and white of a model wearing a pinstripe suit headscarf, long straight hair and a

What do Catherine, Duchess of Cambridge, Queen Letizia of Spain, and Crown Princess Victoria of Sweden have in common? The three royals often wear clothes that look expensive but are the best example of affordable fashion. They show up at official events and trips looking gorgeous in clothes from high street labels, proving that you … Read more

Countess Maya von Schönburg’s fabulous wardrobe for auction

Countess Maya von Schoenburg auction

During my years in London, it was always a pleasure to meet my cousin Maya von Schönburg Glauchau. Whether in the countryside, at her beautiful home near Windsor, where Marilyn Monroe had once lived, or at social events in town, her joie de vivre was contagious. With her mischievous humour and fabulous couture and designer … Read more

The Best Looks in Our Favourite Netflix, Amazon & Co Series

collage with the costume designer of Glow and Anatomy of a Scandals Netflix series

There are two things we do love at Notorious Mag; fashion and binge-watching. So why not combine them, we ask—nothing like wearing your most fashionable home attire while watching the incredible looks of Killing Eve. So get comfy make yourself popcorn, and let’s discover the best looks in TV series. We Love Netflix, Amazon Prime, … Read more

Summer outfits inspired by our favourite cocktails Bottoms up!

collage with yellow floral dress, yellow swimsuit, a straw bag and pastel green slippers inspired by the colours of a marguerita cocktail

As summer approaches, bringing us sunny days, it also brings all sorts of outdoor events like garden parties, tennis tournaments, regattas, and horse races, not to mention street parties. At the Platinum Jubilee Street Party in Vienna last week, sipping a delicious Pimm’s brought me memories of the colourful outfits and fabulous OTT hats at … Read more

Sneak Peek: Prada’s costumes for Baz Luhrmann’s Film Elvis '60s and '70s fashion.

The characters Elvis and Priscilla Presley wearing Prada costumes for the movie.

The highly-anticipated Baz Luhmann movie Elvis about the life of Elvis Presley and his wife, Priscilla, was presented at Cannes Film Festival, and you can have a sneak peek at Prada’s fantastic costumes for the biopic here. The Italian fashion house Prada collaborated with Oscar-winning costume designer Catherine Martin to recreate Elvis and Priscilla’s colourful … Read more

9 outfits inspired by the Eurovision fashion. - When more is more.

Sparkling fashion at Eurovision 2022 with contestant wearing a halter neck outfit and '60s inspired bob.

As expected, the Eurovision Song Contest showcased what should be the best music from 40 countries and, most importantly, some pretty questionable looks. In other words, with over 180 million viewers, Eurovision is possibly the most colourful show on earth, yet, we love to hate the glitzy and over-the-top outfits musicians wear to the competition. … Read more

Ideal capsule wardrobe -Sienna Miller in Netflix. Chic and timeless.

Sienna Miller wears a classic grey turtleneck paired with an ocre coat in one of the scenes of Anatomy of a Scandal

The style icon Sienna Miller is back on the small screen with the Netflix series Anatomy of a Scandal, and we’re obsessed with her character’s fantastic outfits that make the perfect capsule wardrobe. Miller plays Sophie Whitehouse, entangled in a scandal as her husband, a British politician, ends up on trial after cheating on her. … Read more

Wanderlust – How to pack light for a gap year.  Or grey gap year.

black skirt, striped pullover, black top, nike sandals, green high heels- collage with versatile pieces to pack light for a gap year travel.

Around May and June, several young people will take a gap year and travel before starting university. Additionally, there’s a new phenomenon that’s been growing, a micro-trend, if you will, called the grey gap year. In short, retired couples are taking long-haul trips for extended periods. This is because their children have already left the … Read more

Fashion x art: Colour trends matching artworks. Live with art.

Collage of colourful outfits in front of a painting

Contemporary art is an omnipresent and indispensable source of inspiration for every fashion designer. That’s why fashion and especially colour trends are always matching artworks. For example, who doesn’t remember the lobster dress by Elsa Schiaparelli in 1937, inspired by the work of Salvador Dali? Or the iconic Yves Saint Laurent dress based on the lines … Read more

Notorious women #6: stylist and vintage lover Judith Bradl 

Judith Brandl wearing a vintage gucci outfit perfect for ski holidays

We live in a difficult moment due to a social and economic hibernation of almost two years resulting from the pandemic, followed by the brutal blow of war in Europe. Naturally, fashion reacts to that in different ways. We can see some brands bet on timeless minimalism while others fight the moment with glitter and … Read more

5 street style outfits from Paris Fashion Week you’ll want to have 

Photographers shooting the best street style outfits at Fashion Week.

The romantic streets of the French capital became the stage for fashionistas and trendsetters to showcase their style in fantastic outfits during Paris Fashion Week Fall/Winter 2022. From classic French girl style to vibrant and unconventional pieces, here are our top five street style outfits that we’re sure you’ll want to have for spring and … Read more

What to Consider when Buying Designer Glasses Online Reading and sunglasses.

fashionista wearing a big wired frame glasses

There was a stigma attached to wearing glasses but investing in a good pair of designer glasses online is like buying a new outfit. The quality and craftsmanship of designer glasses make it that wearing glasses no longer detract from your look. Instead, you can look stylish and cool as skilled optometrists look at your … Read more

My 7 addresses to buy Second-hand clothes online. Circular thinking.

woman sitting on a chair, wearing second hand clothes from Vestiaire Collective

Sustainability, unique style, and budget are some reasons that make me fond of second-hand shopping. Hunting for that special designer item you love from the ’80s and ’90s allows you to create a signature wardrobe with old and new pieces, like an authentic French girl. Additionally, with these 7 addresses to buy second-hand clothes online, … Read more