Tory Burch AW 2023 – She continues to surprise us

two models in the backstage of TOry Burch AW 2023 runway show. One is wearing a red pullover over a camel satin blouse and camel trousers and the other one is wearing a black overcoat.

Suddenly, Tory Burch reappeared on my fashion radar. For several seasons now, Tory Burch has been bringing clothing for a more modern and daring woman. Yesterday, at New York Fashion Week, the American designer showcased her Tory Burch AW 2023 collection and left everyone stunned. Tory Burch presented a cool, minimalist, luxurious collection designed for … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Milan Fashion Week SS23 – Highlights

collage with the 5 highlights of milan fashion week ss23

Milan Fashion Week SS23 is a moment in fashion that favours tailoring, luxury fabrics, sophistication and great style. Here we bring you six highlights of Italian brand shows, which give an idea of the fashion mood in this dark period of war and economic crisis.But before we go to the runways, it’s interesting to know … Read more

Balenciaga’s scandalous ads and other perverse fashion trends. Time to change.

collage with the little girl from the perverse Balenciaga Campaign

We love fashion. It is a major cultural and economic player in our modern society, and it is what we do for a living, mind you. Unfortunately, and far more often than not, is fashion’s importance belittled and framed as an unnecessary luxury solely serving to feed the fragile egos of shallow and vain people … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is the new face of Casablanca AW 22 23. Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more

12 key fashion trends for Autumn/Winter 22-23  

collage with AW 22-23 runway models wearing trendy looks

The year 2022 started with fashion celebrating the end of the pandemic and with signs of economic recovery. So we saw the fashion weeks of Paris, Milan, London and NYC returning to normal, and the collections reflected the desire to party. But suddenly, boom, Russia invades Ukraine and now we’re in the middle of an … Read more

#FashionShow – The highlights of New York Fashion Week SS23

Collage with 4 models from Carolina Herrera, Fendi, Proenza Schouler and Altazurra showing looks from New York Fashion Week SS23

September is a special month that marks so many beginnings; autumn is approaching, back to school and New York Fashion Week SS23. What happens on the streets of The Big Apple and in the runways will set the fashion and style tone for the coming year. So if you’re a fashion lover like us, you’ll … Read more

Major AW22 trends from Paris, Milan and NY Fashion Weeks

collage with trendiest looks from the all runways of AW2022

You must be as eager as we are to get new pieces and update your wardrobe for next season. But make sure you do it with an eye on the trends we’ll be wearing at the end of 2022 and in 2023. Of course, with so many Fashion Weeks to keep up with, it can … Read more

Victoria Beckham Pre-Fall 22: 5 hacks to refresh your wardrobe 

Four Pre-Fall 22 looks showing Victoria Beckham styling hacks.

Taking a closer look at Victoria Beckham Pre Fall 22 runway collection, we spotted five great styling hacks that you can start using to refresh your wardrobe. The British singer-turned luxury fashion designer presented her usual sleek and minimalist garments, adding a touch of sexiness for the next season. Beckham explained, “I want to bring … Read more

8 Fashion trends and pieces inspired by the charm of Latin women Bold and fun.

Woman wearing a Carolina Herrera dress with frills and polka dots.

As someone with Spanish and Italian roots who grew up in Brazil, I’ve asked myself, why is it that Latin women are such a lively bunch? Of course, it is true; we indeed love parties, bright colours, bold prints, feminine silhouettes, and luxurious fabrics like lace and devoré. If you go to a wedding in … Read more

How do kids react to fashion campaigns?

Have you ever wondered what children think when they look at fashion advertisements? Imagine a 8-year-old child looking at the world of fashion created in the advertising campaigns of the most famous brands. The models are photographed in strange positions, most of the time looking bored and many of the situations shown are controversial. Remember … Read more

Dior Cruise 2023 in Seville: an ode to Spanish culture

Collage with Spanish flamenco dancer and two models wearing the Dior Cruise collection presented in Seville.

Maria Grazia Chiuri wrote a love letter to Spanish history and culture by presenting in Seville the Dior Cruise 2023 collection inspired by the flamenco dancer Carmen Amaya, AKA La Capitana. Most precisely, the creative director of the French luxury house chose the famous Plaza de España as the runway. And the fabulous baroque square … Read more

Fashion x art: Colour trends matching artworks. Live with art.

Collage of colourful outfits in front of a painting

Contemporary art is an omnipresent and indispensable source of inspiration for every fashion designer. That’s why fashion and especially colour trends are always matching artworks. For example, who doesn’t remember the lobster dress by Elsa Schiaparelli in 1937, inspired by the work of Salvador Dali? Or the iconic Yves Saint Laurent dress based on the lines … Read more

How your white t-shirt is a key transitioning piece From winter to spring.

Fashionista transitioning into spring in a white t-shirt.

As we enter spring, I’ve been thinking about the one basic staple that helps you better transition from winter to summer, the white t-shirt. Because, when it comes to transitioning pieces, nothing is as versatile as the minimalist tee; one of the most timeless pieces you can own! Although you can find very affordable white … Read more