Why Wear Black During a Heatwave. Fresh and Chic.

model opens a sun umbrella on the beach and she is wearing a black crochet dress cover

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more

There’s a perfect sandal for each type of summer dress

Woman wearing the best strappy sandals for summer dresses.

Dresses are the quintessential summer wardrobe pieces, effortlessly embodying the season’s spirit. Fashion presents a delightful array of dress styles that cater to every trend. Take, for instance, the chic and comfortable midi-length peasant dress, which stands alongside the playful 90s-inspired frilly mini dress. Each dress style finds its perfect match in a pair of … Read more

5 Instagrams offering one-of-a-kind embroidered pieces

One of the best one-of-a-kind embroidered pieces on Instagram.

If you are a fan of the slow fashion movement, one-of-a-kind embroidered pieces with an artisanal feel are always trending. Garments with hand-stitched embroidery are unique and topping our summer wish list. So, check out these 5 fabulous Instagram accounts and get inspired by the delicate stitching. Perhaps embroidery is an activity you could think … Read more

The Story Behind the ‘Tennis Bracelet’ is Celebrating 46 Years

detail of three tennis bracelet-the story behind the tennis bracelet

This article about the story behind the tennis bracelet was updated and completed with more information. At the beginning of July, specifically on the 3rd, the Wimbledon tournaments kick-off, one of the most prestigious and historically significant tennis events worldwide. All the deets of the tournament are right here. Wimbledon boasts a rich history, tracing … Read more

The Self-Tanner Hailey Bieber Loves And How to Use It Correctly

Close up of Hailey Biber self-tanned and glowing skin putting on her LIpstick brand Rhode

Here is the secret behind Hailey Bieber’s incredibly luminous summer glow. The model and founder of Rhode Skincare shared on TikTok her beauty routine. Bieber, expecting her first child, explained that her body is usually more tanned because she protects her face from the sun. So, to balance the tone of her skin and get … Read more

Top Beachwear Brands Beloved by French Girls

woman wearing a SESSUN bikini and a shirt stands on the ocean's shore smiling to the camera.

Are you on the hunt for the perfect swimsuit this summer? The kind that will make you savour every moment of beach life? Well, you’re in luck! We’ve curated a list of top-notch French beachwear brands just for you. So, if you dream of looking like a French girl in St. Tropez, read on. When … Read more

Tips from Celebs and Beauty Specialists – Amazing Summer Legs

Detail of the legs of two women, one black and the other white. In the middle of them, they are holding a flower.

The best time to start taking care of your legs for summer is in winter. Unfortunately, I am the type that forgets that I have legs in winter. Nevertheless, if you are consistent in your goal and read this article carefully, you will get amazing summer legs and feel confident in your skin. We sought … Read more

Fashion-Forward Radar: Why You Need a Fishing Vest

Collage with four models wearing a fishing vest from Prada, Louis Vuitton, Martine Rose and Needles SS24

Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more

What to Wear This Wedding Season – The Most Fabulous Guest Dresses

Collage with three dresses; a silver, a polka dot and a floral as inspiration for what to wear to a wedding

Wedding season is synonymous with stunning dresses; choosing the right one can make you the perfect guest. At Notorious, we understand the intricacies of wedding etiquette, especially when it comes to what NOT to wear. While some may rave about bold choices, such as wearing black to a religious ceremony, we recommend steering clear of … Read more

10 Ways to Wear Leggings and Fall in Love With Them Again 

Mango models showing different ways to wear leggings

Never utter ‘never again,’ particularly in the realm of fashion trends. Leggings are making a steady return, favoured by the style-savvy on Instagram. This resurgence aligns perfectly with the comeback of skinny and slim-fit denim, making a compelling case for leggings. They offer the sleek appearance of slim-fitting trousers while providing unmatched comfort. Stay with … Read more

Man about town: All you want to know about Dandy style 

collage with the runway looks Prada AW24 menswear- the new dandy aesthetic

When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more

#BuyBetter – The Best Resales Sites and How to Buy&Sell Your Designer Pieces

woman lying on a bed surrounded by bags, shoes and vintage clothes

As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more

Some Chic and Smart Party Season Styles 

black white photo-Whitney Peak at Met Gala with Chanel

The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more

Understanding the stitches of your fisherman sweater 

Fisherman sweater and a rolex

The King-of-Cool Steve McQueen, President John F. Kennedy, Elvis Presley, Robert Pattinson, Captain America‘s Chris Evans and most stylish men all have one thing in common: The fisherman sweater. Also known as an Aran sweater, the hand-stitched pullover is famous for its intricate patterns. Did you know that behind the stitches of your fisherman sweater, … Read more

Nicht essbare Gelüste: die besten Outfits in Schokoladenbraun 

Woman wearing a fal outfit in chocolate brown; cap, blazer and turtle neck in matching dark brown colours.

Ich werde nie müde, Schwarz zu tragen, aber es gibt eine andere Lieblingsfarbe für den Winter in meinem Kleiderschrank; ein Farbton, der so köstlich aussieht wie sein Name, Schokoladenbraun. Unser nicht essbares Verlangen besteht aus dunkelbraunen Stücken, die fabelhaft und raffiniert aussehen. In diesem Artikel sehen Sie Inspirationen, wie man das schicke Schokoladenbraun trägt und … Read more

#OutfitCostChallenge: Can You Spot an Expensive Outfit?

two women wearing the same outfit like in the tiktok outfitcostchallenge

The Outfit Cost Challenge is the latest buzz in the fashion world on TikTok. Kicked off by two savvy editors from Eliza.co.uk, this trend involves donning what appears to be identical outfits and asking Joe Public which one they reckon is the pricey number. To get a handle on the buzz, the hashtag #OutfitCostChallenge has … Read more

Phoebe Philo First Looks – Was the Wait Really Worth It?

Ah, December 2017—remember it well? Phoebe Philo, the high priestess of minimalistic chic, announced her departure from Celine. For almost a decade, she reigned supreme as its creative director, morphing Celine into the go-to sanctuary for the modern, professional woman. The era was so epochal that Philo fans earned their own moniker: “Philophiles.” A dedicated … Read more

#BuyBetter – H&M, ZARA, Mango and Co – Is Fast Fashion Getting Pricey?

Suki Waterhouse in New York for COS runway AW23-24

Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more

Paris Chooses White Jeans as the Chicest Transitional Look 

Parisian walking in the streets wearing a white jeans

In the streets of Paris, we’re already seeing that the height of summer has passed, and more and more Parisian wardrobes reflect the beginning of fall. Instead of the lazy summer days, we’re witnessing outfits tailored for the office and university. One garment that transcends age and style is the white jeans. It’s the centrepiece … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

The history of signet rings & how to wear them 

Selma Schönburg, editor-in-chief of Notorious Mag smoking a small cigar and wearing a gold signet ring with her family coat-of-arms.

Beauty lies in the details, and so does elegance. That is why elegant gentlemen like the Queen’s late husband, Prince Philip, are rarely seen without their signet rings. Throughout history, men have worn signet rings with family crests and other emblems engraved on them, and more recently, women have too. Today, this genderless statement piece … Read more