All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

Transitioning SS25: The Leather Jacket Edit & How to Care for Yours

Leather jackets-Collage with runway looks from Coach, Miu Miu, Gucci and Isabel Marant

On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more

The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more

5 Style Tips – What to Wear in February Fashion’s Boring Month

street style- Copenhagen fashion Week AW25 -Three fashionista wearing colourful outfits to contrast boring february fashion mood

After several months of cold weather, we’re looking forward to spring and don’t feel like buying new winter clothes now, even on sale. As a result, many don’t know what to wear and end up donning the same looks repeatedly, making February the most boring month for fashion and style. But it doesn’t have to … Read more

CPHFW AW25 – The 9 Chicest Scandinavian Fashion Brands

collage with 4 of the 9 chicest scandinavian fashion brands - SS25

New year, new Copenhagen Fashion Week. Scandinavian fashion kicks off the fashion month circus, and in 2025, it’s clearer than ever—Copenhagen Fashion Week, with its strong stance on sustainability and fair trade, is the future of fashion. Over the next few days, the Danish capital will be setting the tone for what we’ll all be … Read more

Throwback Fashion – 7 Trends From CPHFW SS25 Street Style

Copenhagen’s street style is always a visual delight, especially during Fashion Week, where Scandinavian designers and runway guests dazzle with their eclectic and bold looks. This season, the streets of the Danish capital offered up a cornucopia of sartorial inspiration. So, why not infuse your wardrobe with a touch of that edgy Nordic vibe? Here … Read more

Skiwear Inspiration – How To Look Fabulous This Snow Season

Audrey Hepburn in the film Charade wearing a aprés ski outfit while in a hut on the mountains.

It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more

Soup Mode – January’s All About a New Viral Fashion Trend

collage with some pieces from the micro fashion trend soup mode

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro … Read more

Evening Wear: Emma Stone’s Red Carpet Mastery as Our Muse

Emma Stone at the London Premier of Porr Things wearing a slip dress, one of the evening wear trends 2024

Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more

#BuyBetter – Timeless Coats to Invest in This AW24-25

collage with four AW24-25 classic and timeless coats

Let’s explore the fresh coat silhouettes for Autumn/Winter 24-25! We’ve taken inspiration directly from the runways but with a focus on timeless pieces. Yes, we’re talking about new shapes that will last beyond the trends. Confused? Don’t worry, let’s break it down: being timeless doesn’t mean sticking to the classics. A timeless coat has a … Read more

Resort 2025 Highlights – Choose the Trends That Suit Your Style

collage with four models from the resort 2025- givenchy, sportmax, louis vuitton, gucci

The Resort 2025 collections have wrapped up, and it’s time to see which trends appeared on the runway. We’re not suggesting you follow trends blindly; we believe in enhancing your personal style. Fashion, taste, and style are always in flux and evolve over time. That’s why it’s worth keeping an eye on the new and … Read more

Monogamy – Is Eternal Romance Becoming a Trend?

black and white-couple embrasing each other

Close your eyes and think of your grandparents—sitting side by side on a weathered park bench, hands intertwined, their love a quiet, enduring presence. Remember the warmth of their stories, the twinkle in their eyes when they spoke of “the early days,” and the simple joy of a life built together. Monogamy, once the backbone … Read more

Carolyn Bessette-Kennedy’s Iconic Wardrobe on Sale at Sotheby’s

The chic Carolyn Bessette Kennedy.

Fashion vintage lovers, brace yourselves. Sotheby’s Fashion Icons sale on December 17 is turning heads with three showstopping pieces from Carolyn Bessette-Kennedy’s iconic wardrobe. These aren’t just clothes; they’re relics of minimalist perfection. A faux leopard fur coat, a classic Prada staple, and a Yohji Yamamoto jacket are up for grabs—though let’s be honest, “grabs” … Read more

Christian Life – What Do You Think About Luxury Advent Calendars?

collage Christian advent calendar

Since around 2021, we’ve witnessed the rise of the Luxury Advent Calendars. Brands like Tiffany, Chanel, Dior, and Net-a-Porter now tempt us with advent calendars where each day reveals a luxurious treat, reminding us that Christmas is on the horizon. But honestly, how exactly do perfumes, jewellery, and high-end cosmetics help us reflect on baby … Read more

These Are the 6 Top Jewellery Trends to Wear in AW 24-25

Accessories are the easiest way to update your wardrobe, which is why we love investing in standout jewellery pieces. Although delicate chains have been popular for years, the AW 24-25 runways have signalled that it’s time to embrace bolder, more playful jewellery. Maximalist and boho-style necklaces and chains, sculptural earrings, bold bracelets, and supersized brooches … Read more

#CloseEyeOn – Handsome Stockholm Gloves, The Accessory N°1 of the Season

collage with five models of long leather gloves from the brand Handsome Stockholm

We’re not talking about your usual cosy winter gloves here. This season, it’s all about gloves with serious drama. Sure, they keep your hands warm, but they do so much more – gloves AW24-25 take your outfit to the next level. These gloves aren’t just an accessory; they’re a statement. And out of all the … Read more

#BeautyTok – 4 Autumn Beauty Trends to Boost Your Mood

collage with two women wearing a long ponytail bejewelled with metal hair cuffs

October is a brilliant month. We’ve made it through the back-to-school or back-to-work chaos – phew! Plus, the weather is just right for breaking out coats and boots, and let’s be honest, that’s enough to put anyone in a good mood. But what could make Autumn even better? Well, nothing quite like a good TikTok … Read more

How a 70-Year-Old Chinese Doctor Became the Face of Miu Miu’s Ageless Luxury Revolution

Chinese doctor Qin Hualin in the AW14-15 Miu Miu runway wearing a embroidered grey wool coat

Miu Miu’s success in the fashion industry is remarkable. While many luxury brands are facing slowdowns in Europe and Asia, Miu Miu has reported impressive numbers. Retail sales grew by 58 percent in 2023, and an astonishing 82 percent in the fourth quarter alone. At the heart of this success lies a well-planned strategy, expertly … Read more

NYFW SS25 – Being Late Is Out, Punctuality Is In

Anna Wintour wearing a Prada dress at conde nast party

NYFW SS25 wrapped up today, and one trend has already emerged as the strongest of the season: punctuality. It is no longer fashionable to be fashionably late. During New York Fashion Week, three key moments signalled the end of lateness as a symbol of charm—and, let’s be honest, ego. Meanwhile, punctuality has ascended to the … Read more

Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

What Influencers Are Wearing These Last Weeks of Summer

model walking along the water's edge at the seaside during sunset. She is wearing white pants and a cobalt blue shirt.

Curious about what influencers are wearing in these final weeks of summer? Or perhaps you need some inspiration for packing for your summer vacation? Look no further! We’ve gathered Instagram’s hottest fashion trends for summer 2024 and created a chic list just for you. Pareo Skirt Sieh dir diesen Beitrag auf Instagram an Ein Beitrag … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more