SOSHIOTSUKI x ZARA: The Japanese Collab Redefining Human Connection

Campaign image from SOSHIOTSUKI x ZARA collection featuring a Japanese couple wearing Japanese inspired tailoring

Zara has just unveiled its latest designer partnership: SOSHIOTSUKI x ZARA, a capsule crafted with Japanese designer Soshi Otsuki and built around the theme “A Sense of Togetherness.”Spanning womenswear, menswear and kids, the collection is already available online and in selected stores. But beyond the aesthetics, this collaboration taps into one of the biggest cultural … Read more

Luxury Advent Calendars: Has Christmas Become a Luxury Holiday?

collage Christian advent calendar

Since around 2021, we’ve witnessed the rise of the Luxury Advent Calendars. Brands like Tiffany, Chanel, Dior, and Net-a-Porter now tempt us with advent calendars where each day reveals a luxurious treat, reminding us that Christmas is on the horizon. But honestly, how exactly do perfumes, jewellery, and high-end cosmetics help us reflect on baby … Read more

Reading, the Next Hot Trend – How Books and Brains Become Fashionable

Collage with three actress reading at Miu Miu Club Book in Shanghai

The Reading Trend: Why Books Matter More Than Ever in the Age of Artificial Intelligence The return of reading might be the most unexpected trend of 2025/2026. From Miu Miu’s Literary Club in Shanghai to Gen Z turning libraries into social sanctuaries, books are suddenly the most desirable objects in a world dominated by artificial … Read more

Party Season 2025 – Get a Look at Our Inspirational Moodboard

Emma Stone, Ayo Edebiri, Cate Blanchet inspiring looks for lunch, dinners, and cocktails parties

We’re deep into autumn and heading fast toward winter, the official season of lunches, dinners, and cocktail parties. After fashion week’s creative storm, we’re ready to experiment. What’s clear from the SS26 collections is that nothing has changed dramatically, except maybe at Dior and Chanel. Minimalism still rules. Neutrals and generous cuts remain the safest … Read more

4 Brands We’re Obsessed With — From Fashion to Jewellery

Collage with the 4 fashion and jewellery brands notorious love

“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go! Loulou de Saison — Discreet … Read more

Favourite Fashion Brands – The Lyst Index for The 3rd Quarter 2025

still life showing a Saint Laurent bag on top of a pile of vintage dinner table set

The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year. The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the … Read more

COS Festive Edit: The London Brand Redefining Holiday Chic

Model wearing creamy faux fur coat from COS Festive Collection 2025

We’ve officially entered party season, the most social two months of the year. Between dinners with friends, office cocktails, and family gatherings, your wardrobe needs to multitask. Luckily, COS Festive Collection 2025 is here, and it’s everything we want this season: sculptural silhouettes, rich textures, and that understated London cool we love. COS Festive Is … Read more

Masters of the Air: The History of the Bomber Jacket

vintage photo featuring actress Marylin Monroe visiting American Troops and wearing a leather bomber Jacket

Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more

Fashion × Marketing: The Best Collections of Fashion Week SS26

Balenciaga, Dior, Victoria Beckham and Chanel SS26

What a season for fashion September/October was — the fashion weeks served up SS26 collections like parties thrown by Gods. The stress and expectations were higher than the cocaine levels in London’s water. Let’s dive into what happened after all that feather-shaking, with so many creative directors hopping maisons. Meanwhile, luxury’s desperate to boost its … Read more

Shoe Guide for Fall 2025 – How to Refresh Your Closet From the Bottom Up

Model carrying a pile of shoes- Augusta shoe brand

Shoes are the true game-changers when it comes to updating your wardrobe for a new season. Our Shoe Guide for Fall 2025 shows how classic silhouettes evolve while new styles bring fresh energy to your look. Fashion this season is about comfort and practicality, but shoes keep the edge, making them more avant-garde than clothes. … Read more

Cashmere, Merino & Shetland: How to Choose the Perfect Pullover

COS model wearing a chunky red cashmere pullover from the AW26 collection

Ah, the luxurious world of natural yarns: Cashmere, Merino, Shetland and Mohair. Once reserved for couture houses and old-money wardrobes, these fibres have made their way into the mainstream. Today, even your favourite high-street brands offer jumpers in these once-elite materials. Of course, you’ll pay more than you would for a polyester blend, but the … Read more

The Keffiyeh Debate: Why the Palestinian Scarf Is No Longer Just Fashion

Tradicional black and white Keffiyeh scarf seen in the streets of Copenhagen Fashion Week

From tradition to activism The Palestinian scarf, or keffiyeh, was born as a practical piece of Middle Eastern clothing. Farmers wore it to protect themselves from the sun and dust. But in the 1960s, under the leadership of Yasser Arafat and the PLO, it took on a new meaning: it became a political emblem of … Read more

Argyle Comeback: Why This Is the Pattern to Watch in 25–26

collage with ava gardner, the duke of windsor and actress from Clueless wearing Argyle pattern

This classic and timeless pattern is everywhere this Fall/Winter 25–26, from the high street to high luxury. Let’s dive into its history and how to enjoy the Argyle comeback. A Scottish Legacy Reimagined The argyle pattern, that signature arrangement of overlapping diamonds crossed by diagonal lines, has long roots in Scottish tradition. Its name comes … Read more

Styling Ideas – Bring Joy Back to Fashion

Collage with three proposals on how to style your clothes this fall and winter 25-26

Fashion is going through an identity crisis. Designers, terrified of missing sales targets, are playing it too safe. Which is why recent seasons feel like déjà vu: the same silhouettes, the same muted palettes, the same oversized shoulders and plain T-shirts. If you’re thinking how boring, you’re not alone. But don’t worry, here come some … Read more

COS AW 25/26: The Pure Timeless Statement at NYFW

Collage with the main timeless and ease looks from COS AW 25_26 - NYFW

Once again, COS returned to New York Fashion Week to unveil its Autumn/Winter 25/26 collection. New York may be the opening act of the fashion season, but don’t expect wild reinventions—what we’re seeing is evolution, refinement, and the kind of consistency fashion actually needs. The city’s energy perfectly mirrors the mood of collections from Michael … Read more

Office Looks – Paying Tribute to Giorgio Armani

Model wearing a brown suit from COS-Giorgio Armani inspiration

The Italian designer Giorgio Armani has passed away at the age of 91, still active and at the helm of his eponymous brand. What a privilege! Armani revolutionised fashion in the 1980s with his deconstructed, fluid tailoring. Think Richard Gere in American Gigolo or Julia Roberts and Diane Keaton in their boyish looks. So this … Read more

Designer Bag Trends to Know for Fall 2025

actress Nadia Tereszkiewicz photographed in a closed full of Dior bags-by Max Siedentopf

The designer bag trends for Fall 2025 bring practicality, classic silhouettes, and just the right amount of nostalgia. Here’s your guide to the styles worth knowing as we step into Autumn/Winter 2025–26. Fashion this season proves it’s committed to valuing the longevity of consumers’ investments. Which means: don’t expect radical shifts. Instead, Fall 2025 is … Read more

The Best Transition Style: Red From Summer to Fall 2025

Collage with a summer red dress from COS and how to style it for Fall 2025

In just a few days, we’ll officially step into Fall 2025. But honestly, who’s already in the mood for cashmere and faux-fur coats? Not quite yet. Still, now is the perfect time to scan your summer wardrobe and decide which pieces deserve a stylish upgrade for the transition from summer to fall. And for me, … Read more

Jewellery 2025 – Pearls Are the Material of the Moment

jewellery 2025-pearl-collage with different pearl necklaces

Pearls have never truly fallen out of fashion, but there was a time when they seemed confined to bridge tables at quaint country clubs. This year, however, pearls have been thrust back into the spotlight by none other than Miu Miu, Simone Rocha, Pharell Williams, and even #skaterboys on TikTok, all part of a movement … Read more

Get The Gallagher Brothers’ Iconic Oasis Haircut

Oasis Reunion-Gallagher brothers-Noel and Liam's hairstyle

Certainly, the Oasis Reunion is topping Google’s search charts. Fair enough. Aside from being a major band of the 90s, the reconciliation of the Gallagher brothers is a piece of positive news. Family feuds are more common than we might think, so the reconciliation of the two is a joy. Having said that, I must … Read more

Lifestyle Experience: Tastemaker COS Created an Artful Journey for You

COS x Studio Ashby Collaboration - Interior designer Sophie Ashby sit on a bookshelf, wearing a off white dress from COS

COS, in collaboration with the London-based Studio Ashby, presents a multi-city installation project celebrating women artists. This artful lifestyle experience unfolds in COS stores across London, Paris, and Helsinki, offering a fresh and cultural perspective that goes far beyond fashion. Shall we explore? Luxury is When a Fashion Brand Becomes a Lifestyle Experience The New … Read more

Are Stripes Still in Vogue? Let’s Explore the SS25 Collections

Dior Cruise SS25 - campaign showing three models wearing striped t-shirts and marine style shorts

Let’s be honest—spring without stripes feels incomplete. Breton tops instantly evoke sunny days and effortless chic, and year after year, we find ourselves reaching for these timeless classics. But the burning question remains: are stripes still in vogue for SS25? We dove into this season’s standout collections—from luxury houses like Dior and Chanel to contemporary … Read more