H&M is opening the largest flagship store in Austria

The new H&M flagship store in Austria

Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors.  The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So, … Read more

The best from runways men AW 2019

These are very interesting times for menswear fashion, never before have men had so much freedom to choose among the most diverse styles, from the über-dandy men’s street style in Florence during Pitti Uomo, to experimental, futuristic and bold looks in London and Paris and Milan Fashion Weeks. So we’ve selected from the best runways … Read more

Who says we can’t repeat an outfit many times? Following Angela Merkel.

Angela Merkel as a trend-setter? Well, yes my dear, the German Chancellor is becoming a fashion icon as the media reports, in shock, that she has worn the very same outfit at four different occasions. Angela Merkel Kimono became news. And here is a crucial question; can we repeat an outfit many times? This all-important question … Read more

Veja, the most ethical and eco-friendly sneakers ever To buy now.

Veja, eco-friendly sneakers made in Brazil

It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain … Read more

Fashion Editorial with contortionist Nina Burri

When you put together a contortionist, a stylist and a photographer in the same room, you can be sure you are in for a real treat! Keep reading to see the amazing result of this fashion editorial with contortionist Nina Burri. The Berlin-based talented trio shot a fashion editorial for Notorious with images full of … Read more

What happened this week while we were having manicure.

we were having manicure

This week is full of great music and fashion. As we told you before, Copenhagen Fashion Week is one of the coolest fashion weeks. We loved seeing what the Scandinavian designers showed from the 6th to 9th August. In the birthplace of Mozart, the Salzburger Festspiele is going strong. The festival started on 20th July … Read more

The best Instagram of celebrities on holidays

Kitty Spencer looks fab wearing a Zimmermann dress paired with flat sandals in Capri.

Luckily for us, we don’t need to stalk anyone for fashion inspiration; we have Instagram to know what stylish women are up to this summer, and more importantly, what they’re wearing to cope with the hot days. Keep scrolling to see some of our favourite looks and why we like them: Margot Robbie is in Los … Read more

Chaumet in Majesty – Jewels of Royals since 1780 Diadems and tiaras.

A diamond and emerald tiara is among the jewels Chaumet made for royals.

Chaumet presented an exhibition on the art of the diadem in Monaco, displaying fabulous head jewels the French high jewellery house has created since 1780 for royals like empresses, queens and princesses. The exhibition curators are two experts on royal courts, the journalist Stéphane Bern and the jewel historian Christophe Vachaudez. They divided the 250 … Read more

Tarantino and the timeless Hawaiian shirt Cool and genderless.

The latest Tarantino movie brought back the flower-printed Hawaiian shirt.

The latest Quentin Tarantino movie made an estimated 40.4 million dollars in one weekend only; the highest-grossing Tarantino opening weekend ever. Once Upon a Time in Hollywood takes us to the final moments of Hollywood’s Golden Age in 1969. Tarantino’s movie stars Leonardo DiCaprio as a faded TV actor, and Brad Pitt, his stunt double, … Read more

Get To Know Verdura, Chanel’s Jewellery Designer

Even if you have never heard about Fulco Santostefano della Cerda, Duke of Verdura and Marquis of Murata la Cerda, you most probably know his work as a jewellery designer, especially Chanel’s iconic pair of white cuffs with a big Maltese cross made of coloured gemstones that Coco Chanel used to wear every day, one … Read more

Kate Middleton wore the perfect summer dress at Wimbledon

Kate Middleton wearing a white summer dress at Wimbledon.

We were all waiting to see what the Duchess of Cambridge would wear to the Wimbledon Championship and, as usual, she did not let us down. On her first appearance at the 2019 Wimbledon tournament, Kate Middleton wore the perfect summer dress, a white Flippy Wiggle Dress by Suzannah. Let us tell you why the … Read more

Mia Larsson’s sustainable jewellery collection for & Other Stories

A collaboration between the high-street label & Other Stories and the Swedish designer Mia Larsson resulted in a limited collection of sustainable jewellery using recycled silver and oyster shells. The Stockholm-based designer is known for giving a second life to materials from nature by transforming them into beautiful jewellery pieces. Larsson thinks “it’s great that … Read more

June 2019 review: Fashion market shaken

The fashion market has been shaken lately. Many brick-and-mortar retailers claim that they are facing heated online competition, and the changing of consumer habits of Millennials interested in the environment and sustainability are also responsible for shaking things up. In 2019, American retailers stated that 5.994 stores will close; Victoria’s Secret, for example, is closing … Read more

Hedi Slimane shoots the new Celine A/W19 campaign In Berlin.

Celine mode photographed on the top of a building in Berlin by Hedi Slimane

Hedi Slimane released Celine A/W19 newest campaign just a few days before his catwalk show for the French label’s Spring-Summer 2020 that closed the Paris menswear season. Besides being a fashion designer, Slimane is also a photographer. Actually, the French designer with Tunisian background started with photography when he was 11 years old. For his … Read more

Fine Art and Spanish fashion designer Balenciaga. The master of all couturiers.

The modern aesthetic of today’s Balenciaga, directed by Demna Gvasalia, is very different from the creations of Cristóbal Balenciaga during his lifetime. In fact, a fantastic exhibition we saw at the Thyssen-Bornemisza Museum in Madrid, showed that Cristóbal Balenciaga, one of the most celebrated fashion designers ever, found inspiration for his creations in Fine Art … Read more

Our picks from Net Sustain, the best sustainable fashion on Net-a-Porter

Woman wearing the best sustainable fashion labels in Europe and beyond from Net-a-Porter

Great news for fashion lovers who care about ethical and sustainable products, Net-a-Porter launched Net-Sustain, an online shopping platform with the best environmentally friendly brands in Europe and beyond. Labels wanting to sell on Net-Sustain must meet at least one attribute of the five categories below: Locally Made Brands that manufacture at least fifty per … Read more

Louis Vuitton Menswear Spring 2020, a boyhood inspired collection By Virgil Abloh.

Model presenting a yellow Louis Vuitton raincoat, hat and bag for spring 2020.

Virgil Abloh celebrates the beauty of familiar and natural things with his menswear Spring 2020 collection for Louis Vuitton. Abloh presented the collection at Place Dauphine, the beautiful square in Paris. The fashion designer created a boyhood bliss, with a bouncing castle, balloons, flying kites and ice cream. All was set among the typical Parisian … Read more

The best dressed at Karl Forever, the tribute for Karl Lagerfeld The Kaiser

Overview of the tribute to Karl Lagerfeld at the Grand Palais, in Paris.

The Grand Palais housed once more a Karl Lagerfeld event, this time, a fabulous tribute attended by elegant members of the fashion world to celebrate the life and work of the iconic fashion designer. “Karl For Ever”, the tribute to the Renaissance Man and great designer, was organised by Chanel, Fendi and Karl Lagerfeld and arranged by … Read more

France bans by law the destruction of unsold luxury goods

France in the forefront of fashion sustainability with ban on destruction of unsold luxury goods.

France announced a ban on the destruction of unsold luxury goods. This ban should prevent the annual waste of clothing and shoes worth 650 million euros in France only. The new law making the waste of unused products illegal puts France at the forefront of luxury fashion sustainability. Destruction of luxury goods and fashion sustainability … Read more

Louis Vuitton City Guides have gone digital

The famous and collectable series Louis Vuitton City Guides celebrated its 20 years, launching a digital version. Who better than Louis Vuitton, who began making trunks and suitcases for travellers in 1854, to have the best tips from all around the world? Since 1998, the Louis Vuitton City Guide’s provided travellers, dreamers and even local … Read more