Selma 
Fast-fashion giants like H&M, Zara, Mango, and COS are not only hiking up their prices but are also elevating their brand image through fashion shows, special collections, and collaborations with heritage brands. This marks a seismic shift in the market, leading many to wonder: Is Fast Fashion getting pricey? Would you shell out €990 for … Read more
I’m 61 years young and have a few laughter lines to show for it. Each year, a new one makes its debut, but it doesn’t bother me one jot, as long as my skin looks healthy and keeps its bounce. Achieving a natural and glowing look is a beauty goal that transcends age. However, as … Read more
The first steps of the selection process are behind you—tests cleared, case studies aced, and your application has moved forward. Now, you’re staring down the prospect of meeting your potential next boss. It begs the pivotal question: What to wear for a job interview? We’ve delved into insights from the most influential head-hunters, career advice … Read more
Some people love cargo pants, some hate them, and of course, there’s always the “well, whatever” group. But there’s no denying that cargo pants will be a hot item for a while. The trousers with pouchy pockets and roomy silhouettes were seen in abundance on the streets of Copenhagen Fashion Week, for instance. Also, the … Read more
On February 6th 2022, Her Majesty The Queen became the first British monarch to celebrate a Platinum Jubilee. On September 8th of the same year, at 96, Queen Elizabeth II passed away in Balmoral Castle, surrounded by her family. But hold onto your fascinators: on the first anniversary of the Queen’s death, the Royal Family … Read more
The Cannes Film Festival’s red carpet is the best fashion inspiration for new stylings and dreamy gowns. The 76th Cannes Film Festival this year was no different. A star-studded line-up of celebrities paraded their looks from the airport to the entrance of the Palais des Festivals, passing through all the press conferences and parties. But … Read more
The recent Barbie movie didn’t just charm the movie buffs, it’s also stirred up our love for Barbicore all over again. This trend is so much more than a nod to nostalgic pink – it beautifully blends yesteryears with modern chic, reminding us to be bold, authentic, and shine in our own spotlight.Thinking of riding … Read more
They say that couples who dress alike stay together, and while that might be a bit of an exaggeration, there’s something undeniably charming about matching outfits with your significant other. Coordinating your clothes can be a fun and lighthearted way to express your connection and showcase your shared style.Whether you’re heading out for a casual … Read more
You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more
For the readers of Notorious Mag, think of Old Money as the impeccably aged bottle of Bordeaux wine, tucked away in the cellars of a stately manor, exuding a refined aura of time-honoured elegance. They’re the kind who’d take afternoon tea as seriously as a board meeting, where a “summer home” usually means a centuries-old … Read more
This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more
Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more
Like me, my friends adore soaking up the summer sun to the fullest. After all, we only get three months a year to stock up on vitamin D, melatonin, and calcium. Many of my friends strive to finish the summer with a beautiful tan. So much so that some of them even book appointments with … Read more
As we dive into the digital age, our ways of connecting, communicating, and consuming have fundamentally changed. For better or worse, we’ve traded department stores for online shopping carts, and now, it seems, we’re trading influencers for “deinfluencers”. A new social media trend that’s rapidly gaining momentum, deinfluencing has turned the conventional ideals of consumerism … Read more
Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more
Barbie isn’t just a cherished part of my childhood but also plays an essential role in my life as a mother. As the editor of Notorious, I’ve already put the spotlight on the Barbiecore trend back in 2022, and we’ve even created a video diving into the history of the colour pink (I highly recommend … Read more
These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more
Summer is the most eagerly anticipated time of the year. However, as the temperatures soar, we often find ourselves complaining about the scorching heat. Staying cool and polished under 35°C is a challenge for everyone, from fashionistas to exhausted housewives. Notorious has got you covered with essential tips on what to wear during the peak … Read more
Kate Middleton, Britain’s new Princess of Wales, has undergone a remarkable style transformation in recent months. Throughout her journey, she has remained a loyal client of one of the most influential fashion labels in the world—Alexander McQueen. This enduring partnership has not only shaped Kate’s evolution from a royal bride to a powerful and influential … Read more
As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more
With an enchanting story, the iconic Prada Galleria Bag pays homage to the brand’s heritage while remaining timeless in its design. With a unique combination of traditional craftsmanship and modern aesthetics, the bag has captured the hearts of fashion enthusiasts worldwide. Now, the Galleria Bag is being celebrated in a coloured campaign featuring the Tony … Read more
Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more
The Met Gala, one of fashion’s grandest nights, witnessed a breathtaking display of opulence as Bulgari Ambassador Priyanka Chopra Jonas graced the event adorned in an extraordinary necklace. The magnificent piece of jewellery features the Bulgari Laguna Blu Diamond, an exceptional rare stone. Honouring the Majesty of Rome: A Design that Transcends Time The necklace’s … Read more