Selma 
The perennial quest for vertical superiority! For those of us whose reach might not extend to the top shelf, fear not, fashion has a cunning plan up its chic sleeve. Consider this your secret blueprint for dressing like you own a few extra inches. Because in the realm of style, perception is nine-tenths of the … Read more
When I was in my teens, my mother gifted me a Fendi bag—the first designer piece I ever owned, and it’s still with me today! However, this cherished item doesn’t just sit on a memory shelf in my wardrobe; I use it quite frequently. As advocates of the #buylessbuybetter philosophy, we at Notorious believe that … Read more
Our forever style crush, Sofia Coppola, just threw us a curveball—she’s launched her line of lip balms! Yup, you heard that right. The genius behind “The Virgin Suicides” is teaming up with the luxury skincare wizard Augustinus Bader to bring us some lip love. Talk about unexpected, but hey, we’re here for it! Her Lip … Read more
As we mark May 1st, celebrated in many countries as Labor Day, the day has a dual significance. Originally a nod to the working class, in 1955 the Catholic Church dedicated this date to Saint Joseph the Worker, the adoptive father of Jesus and a patron saint for labourers and craftsmen. Yes, work is a … Read more
Another fashion season rolls in, bringing with it a shoe trend that feels as fresh and unpredictable as the first warm breeze of spring. This time, the humble boat shoe is stealing the spotlight. Believe it or not, it’s poised to become a major player in your spring wardrobe. In this article, we will explore … Read more
Meet Dr. David Kim, M.D., M.S., a Stanford-trained, board-certified dermatologist residing in the heart of New York City. With the flawless skin of a baby and nearly 90,000 followers on TikTok, Dr Kim is your go-to expert in the exhilarating arena of BeautyTok. And we are thrilled to share his curated list of the best … Read more
Springtime in Paris. It sounds like an Adele song, which is pretty much what it is; there is hardly any better time to visit the city of love. It is the best season to see Paris, as it awakens from hibernation, and everything is just magical. And not to mention the inspiring spring street style. … Read more
Utility has been a growing trend for several seasons now. A penchant for pockets sparked the rise of cargo pants. And now we see pockets everywhere: on bags, skirts, coats, and other garments. Speaking of which, we’ve spotted a particular item on the Spring/Summer 2024 runways that you might have seen your father wear: the … Read more
Magda von Hanau represents a journey from Brazil to the global stage, embracing her self-coined identity as a “daughter of the world.” Initially gracing the spotlight as a model and actress, she evolved into an accomplished sculptor, photographer, and designer. Hailing from the quaint town of Barra Bonita, she metamorphosed into a figure akin to … Read more
Wedding season is synonymous with stunning dresses; choosing the right one can make you the perfect guest. At Notorious, we understand the intricacies of wedding etiquette, especially when it comes to what NOT to wear. While some may rave about bold choices, such as wearing black to a religious ceremony, we recommend steering clear of … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
Some people measure their lives in years; I measure mine in kilometres. God doesn’t want me lounging on a couch; He wants me on the road, visiting acquaintances. And now, it’s time for me to invest in a decent, adult suitcase. The first thing I did was ask Google about the best cabin size trolley. … Read more
Sunglasses aren’t just an accessory; they’re your outfit’s secret weapon. Picture this: you step out in a simple look, throw on a pair of shades, and voilà, you’re suddenly serving major style vibes. Whether you’re channelling your inner romantic, glam queen, retro diva, or sci-fi enthusiast, the right pair of sunglasses can take your look … Read more
Modest fashion used to be a specialised fashion for mainly Orthodox Jews, Orthodox Christians, and Muslim consumers. So the modest fashion style isn’t exactly a new trend. Women have been dressing modestly since the beginning of time. However, the Modest fashion style aesthetic has now taken to the streets and is embraced by women everywhere, … Read more
Diving into the labyrinth of beauty aisles, the most unexpected aficionados leading the pack are none other than the whip-smart 10-year-olds. Dubbed the ‘Sephora Kids,’ these mini beauty mavens, with their insatiable appetite for skincare, are giving the cosmetic counters a run for their money. But leaving us all a tad befuddled yet utterly concerned. … Read more
It’s no secret that Hedi Slimane has been whipping up more than just fashion vibes since 2018, when he snagged the creative reins of the French luxury powerhouse, Celine. Slimane, a political science grad turned design maverick, has been busy curating the Celine universe. With the rollout of the new makeup collection, Celine Beauté, the … Read more
To celebrate Women’s International Day, we selected 14 quotes about women that will show you that even though some men may not fully understand women, the clever ones surely admire, appreciate and cherish us, as they should, of course. You might not think it’s important to know what men think about women, but here’s our … Read more
Masters of the Air, the captivating series available on Apple TV+ since January 26, 2024, does more than recount the valiant stories of World War II’s bomber boys. It also throws the spotlight on the iconic bomber jackets that became synonymous with the American airmen’s uniforms and now symbolizes timeless style and valour. So let’s … Read more
On the edge of the Florida Panhandle, caressed by sparkling emerald waters, lies Okaloosa Island, visited by an estimated 1.8 million people every year. It is a veritable treasure trove of things to see and do when darkness falls, making this modest little island an enchanted retreat.Nightfall brings a fresh wave of energy to Okaloosa … Read more
Beauty-Tok alert! If you’re reading this article, you’ve likely heard about the Glass Skin beauty trend. Despite its popularity, many are still wondering if this Korean beauty routine suits all skin types. The answer is a resounding yes. And yes, you can achieve glass skin in your 50s. This article will delve into the key … Read more
Bafta, Golden Globe, Emmy, and Fashion Weeks are a feast for the eyes of those who love the sheer beauty of fabulous gowns and high jewellery. Although couture gowns are a true work of art with highly skilled craftsmanship and a collector factor, it is the precious diamonds in high jewellery pieces that stand out … Read more
The internet is abuzz with the latest fashion sensation: the Mob Wife trend. It all kicked off with a TikTok video from blockchain tech guru Kayla Trivieri, boasting over 200K followers. But what exactly is the Mob Wife, a trend so striking that even Francis Coppola commented on Instagram? The father of Sofia Coppola and … Read more
Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more