Classic gents, take a deep breath—Summer 2025 menswear is rewriting the rules with one unexpected hero: the short-sleeve shirt. For tailoring traditionalists, it might feel like a style sin, but once you uncover its surprising backstory and see the new collection from COS Menswear Summer 2025, you might just change your mind. A Brief History … Read more
As the Editor-in-Chief of Notorious-Mag, I’ve spent decades working in the fashion and lifestyle world. But beyond the pages of the magazine, I’ve also been on the other side of the hiring table for over 40 years. I’ve interviewed dozens of candidates for roles ranging from editorial and design to marketing and management. And if … Read more
Summer vacation often conjures images of relaxation, sun-soaked days, and new adventures. Yet, for some couples, it can also become the perfect backdrop for a dramatic soap opera, with you and your significant other as the leading characters. We’ve all witnessed the scene: a couple, red-faced with frustration, turning what should be a paradise into … Read more
Dior Autumn 2025 made headlines as Maria Grazia Chiuri unveiled the highly anticipated collection in Kyoto, Japan. The show took place in the magical setting of To-ji Temple, with gardens filled with cherry blossoms. Dior Autumn 2025 celebrated the unique connection between Dior and Japanese culture, a relationship that started in 1953 when Christian Dior … Read more
Comfort and style go hand in hand next season. The collections for Spring Summer 2025 are full of comfortable and stylish Shoes for SS25, with choices that are not only beautiful but also a real treat for your feet. Fashion has been generous this year, from modern flats to stylish orthopaedic shoes. We are seeing … Read more
As the sun shines brighter and the days grow warmer, we all know that wedding season is just around the corner. Love is in the air, and countless couples are about to embark on their marital journeys. But just because weddings are naturally beautiful doesn’t mean that you can forget about the dress code. In … Read more
As it happens every year, the first sunny days mark the beginning of the wedding season. And whether you are the happy groom, the father of the bride or one of the guests, you want to look your best on such a wonderful occasion. If you are not sure what to wear or, know what … Read more
As Jimmy Choo tiptoes towards its 30th anniversary, the iconic brand is doing what it does best: making headlines and stilettos. Enter The Archive, a curated collection revisiting the house’s early years from 1997 to 2001, when shoes weren’t just shoes but declarations of intent. The Jimmy Choo Archive – The Best Jimmy Choo From … Read more
In 2024, perfumes surged in popularity through social media, notably on TikTok. This platform has not only educated us about niche scents and sustainability but also shaped our preferences. Social media savvy has made us more discerning about the exclusivity of scents and the ingredients used. In response, the beauty industry is gearing up to … Read more
Even in Spain, May 2025 has been unusually cold and rainy. Instead of enjoying spring sunshine, we’re still dealing with grey skies and temperatures hovering around 17°C. That means one thing: we still need a good spring coat. And Queen Letizia of Spain has just stepped out wearing what might be the best spring coat … Read more
Move over filters, here comes real beauty. The 2025 Cannes Film Festival didn’t just open with sequins and cinema, it opened with standards. For the first time ever, actresses were asked to avoid overly transparent dresses and flesh-baring outfits on the red carpet. To which I say: finally. Because there’s something oddly dissonant about preaching … Read more
Prada and National Geographic CreativeWorks join forces once again to explore the intersection of humanity and the environment in their second collaborative film. This time, Benedict Cumberbatch embarks on a journey to Bodø, Norway, to investigate the impact of human activity on the delicate acoustic environment of the ocean. Yes, plastic is not the ocean’s … Read more
Looking for alternative brands for COS that offer the same minimalist aesthetic and quiet luxury vibe? Our #BestonTikTok series brings you the best fashion discoveries from TikTok, for those who don’t have time (or patience) to scroll endlessly. This week, we dive into emerging brands that echo the clean lines, timeless cuts, and elevated basics … Read more
Wondering what shoes to wear with jeans? The answer depends on the denim cut. Skinny jeans pair best with ballerinas or kitten heels, while bootcut jeans look great with ankle boots or western styles. Straight jeans work with loafers or sandals, and wide-leg jeans call for pointed-toe shoes like pumps or stilettos. This guide breaks … Read more
The Collection There are haute joaillerie collections, and then there are moments of pure magic – Diorexquis is undeniably the latter. With her latest creation for Dior Haute Jewellery, Victoire de Castellane unveils a world where artistry meets enchantment, and where nature is reimagined in exquisite gemstones. This new chapter in the House’s legacy pays … Read more
This Mother’s Day weekend, a powerful documentary titled Let Them Be Naked will stream globally for the first time, not as a marketing stunt, but as a heartfelt tribute. Filmmaker and sustainable designer Jeff Garner created the film after losing his mother to breast cancer. This tragedy drove him to investigate whether the fashion industry … Read more
As the world turns its attention to the Vatican with the new Pope Leo XIV, we reflect on the fashion visionaries who have found sincere inspiration in the richness and symbolism of Catholic tradition. As the Vatican welcomes the new Pope Leo XIV, the global spotlight is on spiritual leadership and the cultural reverberations of … Read more
The Lyst Index For The 1st Quarter 2025 Is Here Every quarter, the world’s leading fashion shopping platform curates and ranks the brands and products consumers search for and buy the most. The Lyst Index is our go-to thermometer for what’s trending in fashion right now. So, let’s dive into what’s caught the attention and … Read more
Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more
A star both on Instagram and in real life, Camille Charrière is the ultimate Parisian it-girl who charmed London with her je-ne-sais-quoi. And during one of our digital deep-dives, we stumbled upon an interview she gave to Air Mail—the witty, stylish, and tastefully curated digital publication. Surprise, surprise: Camille shared a full list of her … Read more
Easter is only a few days away, and we can see displayed everywhere the joyful and colourful Easter eggs that we’ll exchange with our loved ones as a symbol of renewed life. In the Imperial Russia of Tsar Alexander III, things were no different. So in 1885, wanting to surprise his wife, Empress Maria Feodorovna, the … Read more
The skinny jeans comeback is here; let us understand why. Over the past few years, skinny jeans have been competing with Crocs for the title of fashion’s most hated item. Legions of girls on Instagram and TikTok swear they’ll never wear skinny jeans again. But there’s one timeless rule in fashion: never say never. Let’s … Read more
Coronation Day is approaching, and today we’re going to talk about the most stylish royal in the world – none other than King Charles himself. More specifically, we’re going to list King Charles’ favourite fashion brands! Over the years, he has become synonymous with understated elegance and timeless sartorial choices. In this video, we will … Read more