If You’re Not a Logo-Freak, These Are the Bags You’ll Want in 2025

Jeniffer Lawrence seen on the streets of New York wearing a yellow bag from Polo Ralph Lauren

The Conscious Shopper’s Bag List for 2025 The year 2024 will go down in history as the moment we truly began questioning the business practices behind luxury fashion. The scandals surrounding the production of Dior and Armani bags supposedly “Made in Italy” were just the tip of the iceberg. At the same time, heritage houses … Read more

The Row’s Look Everyone’s Obsessed With This Spring

The Row model wearing a grey jumper, a white mini dress and a silk mini skirt and a denim trouser

The Row is the holy grail when it comes to understated luxury. It doesn’t need a logo to be recognised—it perfectly embodies the “if you know, you know” vibe. For me, the secret is in the perfect balance between almost unattainable quality and an effortless, street-fashion design. No wonder The Row’s outfits are trending across … Read more

Harvard Study Reveals the Secret of Long, Healthy and Happy Life

Two happy older women floating on a river.

We all want to live a long, healthy and happy life, but is there a secret recipe to achieve that? In the long-gone ’80s, one would say “Work hard, play hard” to lead a happy life. In the ’90s, the health trend for a long, healthy life was low-fat and fat-free food such as fat-free … Read more

Office Wear- Give Your Pencil Skirt a New Lease of Life

workwear pencil skirt-collage with five models from runways ss25 wearing a pencil skirt in different styles

The pencil skirt is to women what the suit is to men – the ultimate workwear uniform. When we think of the pencil skirt, we picture it in a boardroom at a bank. While tech bros have wiped the suit and tie from the corporate world, women embraced this masculine look as an empowering uniform. … Read more

TikTok Finds – How to Make Your Grandma’s Louis Vuitton Bag Look Brand New

close up of two vintage louis vuitton canvas bags

Discovering Vintage Bag Restoration on TikTok Spending my sabbatical year in France has some fantastic perks—one being how the social media algorithms seem to curate fascinating profiles for me perfectly. On TikTok, I stumbled upon Anna Poetro, who lives in the South of France. Anna runs a charming vintage online shop, but her true passion … Read more

All The Wrong Things—And Just One Right—About Disney’s Woke Snow White

Rachel Zegler at the Premiere of Disneys woke Snow White wearing a gown by Christian Dior

It’s been a week now, and everyone’s still talking about the flop of Disney’s maligned woke remake of Snow White. The film was a disaster with critics and an even bigger disaster at the box office. Here’s a quick rundown of everything that went wrong with Disney’s woke Snow White—and one thing that actually went … Read more

Stars and Style: Inside Louis Vuitton’s Stunning AW25 Front Row

collage with four celebrities at Louis Vuitton AW25 front row

The Louis Vuitton AW25-26 fashion show unfolded spectacularly at L’Étoile du Nord; a beautifully restored former railway station in Paris. This distinctive setting inspired Creative Director Nicolas Ghesquière to craft a captivating collection, reflecting the diversity and fleeting interactions typical of train stations—people always on the move, each carrying personal dreams in their luggage. Nicolas … Read more

Are Stripes Still in Vogue? Let’s Explore the SS25 Collections

Dior Cruise SS25 - campaign showing three models wearing striped t-shirts and marine style shorts

Let’s be honest—spring without stripes feels incomplete. Breton tops instantly evoke sunny days and effortless chic, and year after year, we find ourselves reaching for these timeless classics. But the burning question remains: are stripes still in vogue for SS25? We dove into this season’s standout collections—from luxury houses like Dior and Chanel to contemporary … Read more

The ‘Infomercial’ of The Already Iconic Dior D-Journey Bag Is There

Actress Rosamund Pike photographed wearing a Dior D-Jouney bag.

Among luxury brands, the race to create the accessory that will take the audience by storm is serious. If the magic doesn’t happen, heads roll and hearts break. But when a design succeeds, it’s like scoring the goal that gives you the World Cup title. I imagine Maria Grazia Chiuri, creative director at Christian Dior, … Read more

The Lent Challenge – Some Ideas on How to Celebrate Lent

Recently, we’ve noticed numerous articles during Lent suggesting it’s the perfect time to shed a few kilos. Christians typically don’t raise concerns about cultural appropriation, but calling the Lent fast a diet is like referring to the Jewish Shabbat as just a long weekend. Whether you’re religious or not, consider the Lent Challenge an opportunity … Read more

The White Lotus 3 – Your Best Summer Break Wardrobe Inspiration

white lotus fashion -scene from the white lotus season 3, showing three actress wearing printed and colourful beach dresses

With Season 3 of the addictive series The White Lotus hitting screens again, fashion enthusiasts everywhere have a fresh dose of holiday wardrobe inspiration. Known for its vibrant aesthetics and captivating locations, the series provides plenty of packing ideas for your next stylish escape. The White Lotus’ third season is set in Thailand, and there’s … Read more

All you have to know before buying a Panama Hat

notoriousmag editor wearing an old Panama hat on the beach

Every summer, wherever you are you see an avalanche of Panama hats. From fashionable and well-dressed to easy-going style, the Panama hat is everywhere, and there is no denying it. Saying that the straw hat, also known as the Ecuadorian hat, had a revival is an understatement. It’s having a moment of glory in a … Read more

The 7 Best Retinal Serums for Mature Skin – My Honest Review

selma schönburg editor-in-chief of notorious mag reviews the 7 best retinal serums for mature skin

I love taking care of my skin, but my skincare routine is quite simple. In the morning, I use a vitamin C serum, moisturiser, and sunscreen. At night, I have been using retinol along with my favourite moisturiser, Vienna Skincare, for five years. But about a month ago, I decided to switch things up and … Read more

Mikey Madison Dazzles at The Oscars in a 1956 Vintage Dior Gown

Mikey Madison wearing a vintage Dior Gown at The Oscars 2025

On a night filled with stars and emotions, Mikey Madison not only took home the Oscar for Best Actress but also cemented her status as a true style icon at the 97th Academy Awards. With a gown steeped in Dior’s history, the Anora star paid homage to the timeless elegance of the 1950s, channelling the … Read more

Maison Dior x Vatican- ‘En Route’ Exhibition Unveils the Pilgrims of Hope Narrative

collage with three images from the En Route Exhibition created by the Vatican Apostolic Library in collaboration with Maison Dior

Pilgrims of Hope 2025 is the Jubilee Holy Year, the 2,025th anniversary of the Incarnation of our Lord, an event of great spiritual, ecclesial, and social significance in the life of the Church. To celebrate this important event, an unexpected collaboration was forged between Maison Dior and the Vatican Apostolic Library to bring to life … Read more

Actor Adrien Brody Is the New Face of The COS SS25 Campaign

Adrien Brody wearing a pinstripe relaxed tailoring suit from COS SS25 collection

Lately, it feels like Adrien Brody is simply everywhere. One moment, he’s dazzling on the red carpet at Hollywood’s most prestigious award shows; the next, he’s striding down fashion runways like he was born for it. And honestly, we’re not mad about it. The leading man of the critically acclaimed The Brutalist is now adding … Read more

The Best-Dressed, The Winners and The Loser of the SAG 2025

Hannah-Dodd-Keri-Russell-Nicola-Coughlan-SAG-2025-best-dressed

The awards season carousel is in full swing, and the Screen Actors Guild Awards (SAG Awards) did not disappoint. The red carpet was a spectacle of impeccably dressed stars, offering plenty of style inspiration as we head into wedding and gala season. From Miu Miu and Dior to Louis Vuitton and Bucherer, here’s a closer … Read more

The Grand Opening of the Max&Co Flagship Store in Munich

Melanie Kieback sits on the steps of a red stair in the new Max&Co shop in Munich

Some cities are an unexpected delight when it comes to fashion shopping. Take Antwerp, for example—there’s enough Belgian design talent there to warrant an entire article on the brands I discovered during my week in the diamond capital. Another city I adore for a shopping spot? Munich. The Bavarian capital offers a compact yet perfectly … Read more

Transitioning SS25: The Leather Jacket Edit & How to Care for Yours

Leather jackets-Collage with runway looks from Coach, Miu Miu, Gucci and Isabel Marant

On Instagram and TikTok, the debate rages between two camps: the trench coat enthusiasts and the leather jacket aficionados. Both are staples of the “cool girl” aesthetic, each vying for the title of the essential pre-spring wardrobe piece. However, the leather jacket emerges as the best transition piece for SS25. If you’re in the market … Read more

Led Light Therapy: What Does Celebrity Facialist Teresa Tarmey Say?

Woman relaxing with a LED light mask on her face.

I bet that seeing celebrities undergo the strangest beauty treatments in an endless quest for perfect and ageless skin doesn’t surprise you anymore, does it? Read what the celebrities facialist Teresa Tarmey has to say about LED light therapy. And discover why the beauty treatment she uses on Kate Moss, Trinny Woodall and Sienna Miller rejuvenates the … Read more

The History of the Trench Coat – From The Trenches to the Streets

Fashion show goers wearing a timeless staple, the trench coat.

What do Hollywood’s Humphrey Bogart, Kate Middleton, the Duchess of Cambridge, Audrey Hepburn, Kate Moss and the British military officers have in common? The timeless trench coat; fashion’s most iconic and enduring classic. Although the quintessential British garment is synonymous with chicness and sophistication today, it first became famous over a hundred years ago in … Read more