Matching Couple Outfit Ideas You Should Try Out

Fashionista couple posing to the cameras, in the streets of Copenhagen, is wearing the same striped pullover.

They say that couples who dress alike stay together, and while that might be a bit of an exaggeration, there’s something undeniably charming about matching outfits with your significant other. Coordinating your clothes can be a fun and lighthearted way to express your connection and showcase your shared style.Whether you’re heading out for a casual … Read more

Sprezzatura: What is it and How to Wear it? 

Two stylish men at Pitti Uomo.

Much has already been written about men’s elegant style. Tips on do’s and don’ts are available on many good websites and blogs around the subject. That’s why we would like to focus more on the individual nuances in style variations. Those that are almost as important to the trained eye as the clothes per se … Read more

10 Fashion Trends AW-23/24 Emerged at Milan Fashion Week

collage with looks of runways from Milan Fashion Week AW 23

Milan fashion week is one of the most important events on the fashion calendar. Brands like Prada, Fendi, Giorgio Armani, and Missoni are the engines of the industry that created the “Made in Italy” stamp. Craftsmanship, opulence, elegance, and luxury are some of the qualities that make Italian fashion so popular worldwide. And Milan Fashion … Read more

Buy Less, Buy Better: A Full Guide to a Sustainable Wardrobe

COS model wearing off-shite suit and turtleneck paired with black bag and belt, stylish according to the Quiet Luxury trend

You’ve probably caught the drift by now: the future of fashion is all about sustainability. And guess what? We’re here to spill the tea on how to “Buy Less, Buy Better” and still slay the style game. Sounds like a tall order? The vibe we’re going for? Shop smarter, not harder. Keep scrolling, and we’ll … Read more

10 Brands for Phoebe Philo and Old Celine Lovers

Collage with looks from Toteme, Gabriela Hearst, Bottega Veneta e The Row, brands to substitute old Céline by Phoebe Philo.

Although it’s been six years since Phoebe Philo announced she would leave Celine (2017), her followers eagerly await her comeback. The good news is that the designer has announced that she is launching her eponymous brand in September this year of 2023. Phoebe Philo also explained that the label are open for registration since July … Read more

#CloseEyeOn – Aisling Camps x Mama Farm, Isabella Rossellini’s Fashion Brand

Designer Aisling Camps, Elettra Wiedemann and Isabella Rossellini wearing pieces from the fashion collaboration Aisling Camps and Mama Farm

This week, Isabella Rossellini and her daughter, Elettra Wiedemann, launched a knitwear line made from sheep’s wool in collaboration with designer Aisling Camps. The wool originates from the sheep on Isabella and Elettra’s property, Mama Farm, situated 100 km from Manhattan. The Aisling Camps x Mama Farm collection is available exclusively for purchase on the … Read more

Mui Miu Malibu Club: Juice Photos and Facts About ‘Bu’

Gigi Hadid on the Malibu Pier wearing a black dress and white bag from Miu Miu

Italian fashion powerhouse, Miu Miu, invited a group of luminaries for a summer soiree in Malibu. In the video embedded above, you can witness the day-long event, graced by the who’s who of the industry, all donning their vibrant summer attire. This article delves into why Miu Miu opted for Malibu – endearingly referred to … Read more

Top Picks from Bimba y Lola Sales: Transition from Summer to Fall

Collage with a foulard and a model wearing a pearl necklace with a pink glitter bear-all pieces from Bimba y Lola Sales

While I absolutely revel in the sensory delight of shopping in stores – touching the fabric and slipping into new outfits – my true retail therapy takes place online. I’m a bona fide e-commerce addict, scoring treasures from across the globe that aren’t readily available in my city or country. A few years back, I … Read more

The history of signet rings & how to wear them 

Selma Schönburg, editor-in-chief of Notorious Mag smoking a small cigar and wearing a gold signet ring with her family coat-of-arms.

Beauty lies in the details, and so does elegance. That is why elegant gentlemen like the Queen’s late husband, Prince Philip, are rarely seen without their signet rings. Throughout history, men have worn signet rings with family crests and other emblems engraved on them, and more recently, women have too. Today, this genderless statement piece … Read more

The prettiest beach bags that I want to wear everywhere.

model in bikini is holding a Loro Piana, one of the prettiest beach bags of 2022

Wave goodbye to the days when we’d hit the beach with inexpensive straw bags, only to have them soggy and stuffed with sand. For a handful of summers now, luxe brands have been plunging headfirst into the straw bag game. Celine, Jacquemus, Chloé, and Loro Piana are just a snapshot of the labels that are … Read more

The Crown: would you pass or fail the Balmoral Test? Take our Quiz!

Prince Charles and Princess Diana in The Crown season 4; when she passes the Balmoral Test that Tatcher and others fail.

As you probably already know, The Crown season 6 will be the last one and will be aired on the 16th of November 2024. The upcoming season will delve into the late 90s and early 2000s of Queen Elizabeth II’s life. Expect a gripping narrative as this era was famously termed by the late monarch … Read more

Way Before Barbie & Margot Robbie – The History of the Pink

Collage with Margot Robbie who plays Barbie and she is wearing a Prada Pink outfit

Barbie isn’t just a cherished part of my childhood but also plays an essential role in my life as a mother. As the editor of Notorious, I’ve already put the spotlight on the Barbiecore trend back in 2022, and we’ve even created a video diving into the history of the colour pink (I highly recommend … Read more

Sand-Coloured Summer Outfits to Dream of Sun and Sea

Model wearing a embroidered top from the brand Farm Rio

These days, I’m absolutely daydreaming about dipping my toes in soft sand and bolting towards the waves. Seriously, nothing can stack up against the quintessential beach vibes in the summer – not even the chicest pool or most serene lake (Austria, I’m looking at you). But hey, while my beach-filled summer dream is still a … Read more

Kate Middleton and Alexander McQueen: A Loyal Fashion Collab

Kate Middleton, Princess of Wales, wearing Alexander McQueen at BAFTA

Kate Middleton, Britain’s new Princess of Wales, has undergone a remarkable style transformation in recent months. Throughout her journey, she has remained a loyal client of one of the most influential fashion labels in the world—Alexander McQueen. This enduring partnership has not only shaped Kate’s evolution from a royal bride to a powerful and influential … Read more

Visiting Paris in the footsteps of Coco Chanel 

visiting paris in the footsteps of coco chanel

Notorious created this video showing the places where French fashion designer Coco Chanel walked and lived in Paris. We listed for you her favourite addresses, places of luxury and culture, that you should include in your next trip to Paris. Coco Chanel and Paris, an intertwined history As Paris Fashion Week AW22 just happened, the … Read more

City Heat Style: Key Pieces for High Summer

collage with the Key Pieces for High Summer in the city

As we’ve been eagerly waiting, the scorching summer has finally arrived. Suddenly, we’re dealing with a blazing 35 degrees! What should we wear to beat the heat? Keep reading because we’re about to spill the tea on the must-have items handpicked by the fashion editors at Notorious for the summer of 2023. Buckle up and … Read more

How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more

#SummerFix – Best White Dresses 23 From Your Favourite Brands

A model sitting in a beige sofa, wearing a embroidered maxi white dress from Sea New York

We’ve done the heavy lifting for you and dug out the best white dresses 23 from shops like Mango, H&M, Zara, Massimo Dutti, ME+EM and Sea New York. It’s been a few years since white was added to winter collections as a chic colour. Snow white, that is. However, the white dress has become the … Read more

Elle Fanning Shines at Cannes Once Again – See All Her Looks

collage with Elle Fanning and her iconic looks at Cannes Festival

Elle Fanning has once again graced the prestigious Cannes Film Festival, becoming the epitome of glamour on the red carpet of the French Riviera. The American actress, often compared to the beloved Hollywood icon and princess Grace Kelly, captivated fashion enthusiasts and cinephiles with her divine presence. Year after year, Elle Fanning’s appearance at Cannes … Read more

Our Fav Looks For a Romantic Summer by Patou x MyTheresa

camille rowe in Paris wearing a look for a romantic summer by Patou and MyTheresa

The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for … Read more

8 English Fashion Brands You Need for Your Garden Party

model wearing a satin lime dress stands in a garden with a swimming pool

Last week, Notorious turned its gaze towards England and the chic and timeless fashion that it offers. From the recent coronation of King Charles III to the Garden Parties attended by Kate, Princess of Wales, and Sophie, the new Duchess of Edinburgh, it’s clear that the English know how to throw a fabulous party. And … Read more

The Hottest Sandals of SS23 That Will Reign on the Streets

model sits on a wall on the seaside wearing pants, a blazer and a pair of sandals from Brioni.

Step up your fashion game and get ready to swap your boots for the hottest sandals of the season. As the temperatures rise, it’s time to embrace the latest runway trends and rock the hottest sandals of SS23 that will reign on the streets this summer. After carefully reviewing all the shows, we’ve handpicked the … Read more