The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news. The 45 pieces of H&M’s Studio Collection are … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more
As Paris Haute Couture kick starts, all eyes are on the French luxury houses and, of course, the fabulous jewellery that adorns the designers’ creations. This year, we have an special interest in the latest Victoire de Castellane jewellery collection for Dior. Haute couture and Haute Jewellery Since 2010, Haute Couture’s official calendar has hosted … Read more
We love Zara, don’t get us wrong, but sometimes a girl needs to try something new, and why not other Spanish brands? This is why we’re taking you on a fashion trip to discover what Spain has to offer, besides the high-street giant that’s been part of everybody’s life for so long. Spanish fashion is … Read more
Fashion is the expression of one’s personality and is essential for self-determination and participation in everyday life. Having this in mind, the Viennese duo Josefine Thom and Johann Gsöllpointner took one step further and decided to create barrier-free fashion, focusing on the demands of wheelchair users. The result is called “MOB Industries”. Often, stylish garments are … Read more
When it comes to Spanish fashion, brands like Zara, Mango, and Massimo Dutti often take centre stage. While these labels have earned their acclaim, Spain’s fashion landscape offers so much more. The Spanish brand Bimba y Lola is one name you need to remember. Characterised by its creativity, diversity, and youthful energy, the Spanish fashion … Read more
The annual event “Vienna Awards for Fashion and Lifestyle” awarded German star designer Michael Michalsky with the “21st Century Style Award”. So Notorious took the occasion to interview Michael Michalsky. The German fashion designer became vastly popular with the TV series The Next German Top Model. However, before his TV success, Michalsky was already an … Read more
Photos courtesy of Mango Mango launched on the 30th October a new collection in collaboration with Leandra Medine, the founder of Man Repeller, and we loved it! The Collection The capsule collection consists of 32 items made in recycled materials. Althought reused material is a contemporary must-have, the inspiration has a touch of vintage style. … Read more
To all Madonna’s fans delight, the 90s style is back. Honestly, we’re happy to see again trends such as power suits, plaids, polka dots, overalls, neon colours, buckethats, platformshoes, turtlenecks and baguette bags, to name a few. Besides all these 90s iconic pieces, two designers shaped the way women dressed in that decade, and their style is still contemporary. I’m … Read more
Last week we went to Zurich for a special occasion. ECCO Shoes invited us over to a gentleman’s evening to celebrate ECCO VITRUS™ MONDIAL, Ecco’s first formal shoe collection. The breakthrough collection combines sleek design with lightweight comfort innovation. During the presentation, we took the opportunity to ask the Creative Director, Liam Maher, about what … Read more
One of the most delightful surprises of Paris Fashion Week was the comeback of Jean Patou, a luxurious couture house that had been almost forgotten for thirty years. Now part of the LVMH group, Patou is headed by French designer Guillaume Henry who says: “Do we need Patou to be another expensive heritage house when … Read more
“My job as a designer is doing something where you can see the love and the work”, says Julien Dossena, the designer behind the fabulous Paco Rabanne Fall 2019 collection. Paco Rabanne was known as French fashion’s “enfant terrible”, and became famous in the 60s with his futuristic chainmail looks. Almost 60 years later, the … Read more
Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more
The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and … Read more
Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other … Read more
Bernardette and Charlotte De Geyter. Photo courtesy of Bernadette. Ever thought that working with family was complicated? Well, think again; the mother-daughter duo Bernadette and Charlotte De Geyter will prove you wrong. With their fashion brand “Bernadette”, they have already skyrocketed to success in just over a year and a half! Based in Antwerp, mother … Read more
Tomorrow, Thursday, 29.08.2019, H&M will open its new store in Austria, on Mariahilfer Strasse 47, in Vienna. It is the largest flagship store in the country with 3,120 m² and four floors. The store will offer the latest fashion trends, but also the complete selection of “H&M HOME” products, and “H&M Take Care” area. So, … Read more
It can be challenging to find eco-friendly sneakers, as many trainers are made from virgin plastics in harmful ways, including child or underpaid work in countries as China and India. So we’re more than happy to have a brand like Veja with cool design and fair-trade policy. Founded in 2004 by Sébastien Kopp and François-Ghislain … Read more
Chaumet presented an exhibition on the art of the diadem in Monaco, displaying fabulous head jewels the French high jewellery house has created since 1780 for royals like empresses, queens and princesses. The exhibition curators are two experts on royal courts, the journalist Stéphane Bern and the jewel historian Christophe Vachaudez. They divided the 250 … Read more
Paris Haute Couture is the stuff that dreams of made of as it’s always a feast for the eyes, and Fall 2019 couldn’t be any different. Celebrities and fashion lovers invaded the French capital to see the most fantastic collections. While I going through all the shows to prepare the highlights of my favourite Haute … Read more
The fashion market has been shaken lately. Many brick-and-mortar retailers claim that they are facing heated online competition, and the changing of consumer habits of Millennials interested in the environment and sustainability are also responsible for shaking things up. In 2019, American retailers stated that 5.994 stores will close; Victoria’s Secret, for example, is closing … Read more
Hedi Slimane released Celine A/W19 newest campaign just a few days before his catwalk show for the French label’s Spring-Summer 2020 that closed the Paris menswear season. Besides being a fashion designer, Slimane is also a photographer. Actually, the French designer with Tunisian background started with photography when he was 11 years old. For his … Read more