Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more
As Matthew Williams becomes the new Creative Director of the French couture house Givenchy after Clare Waight Keller, we celebrate the close relationship of Hubert de Givenchy and Audrey Hepburn, his muse, and the fabulous looks he created for her movies. How it all began The Count Hubert Taffin de Givenchy first met Audrey Hepburn … Read more
We are huge fans of the black, hot and strong brew, and in our defence, read this article and you’ll see that the endless benefits of coffee are incredible. Actually, the term “fans” might even be a slight understatement as coffee is literally our elixir of life. Everybody here at Notorious HQ starts the day … Read more
I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more
As we get ready to celebrate Father’s Day, we selected 10 Netflix films and series that speak about fatherhood, even if in unconventional ways, to get you in the spirit. Molly’s Game High-stakes underground poker game Based on a true story, Molly’s Game tells how Molly Bloom, a former professional skier who moves to L.A., … Read more
Put your finger down if you have cut a fringe during Coronavirus isolation. I know; you couldn’t go to the hairdresser, you were bored and decided to try something new. And if you haven’t done it, I bet you know someone who has. We’ve seen it on Instagram, from Bella Hadid to Nobel laureate Malala, … Read more
A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we … Read more
If you’re looking for something to watch on TV, we selected some great fashion films and series on Netflix. These fashion films and series are a fantastic source of outfit inspiration. And a way to know more about designers and fashion history. Next in fashion As we already told you, Next in Fashion is the … Read more
The gap between art and jewellery is smaller than you might think. In fact, many artists have tried their hand at making jewellery, from Picasso to Anish Kapoor and Damien Hirst, they’ve created artworks that can be worn. The movement Wearable Art began in the ’30s and pushed jewellery beyond the craft label, giving the … Read more
As you already know, we love going on a treasure hunt to find the best luxury vintage jewellery available in our favourite second-hand shops. In these times of coronavirus crises, circular fashion has become more important than ever. Buying vintage jewellery is a sustainable way to refresh your bling collection. And wearing vintage jewellery instead … Read more
We selected the best flat shoes to work from home because, as superficial as it may sound, nothing lifts our spirits more than gorgeous shoes! We already stressed the importance of keeping your routine these days. Getting dressed and putting on makeup helps you feel motivated. So, the one thing you don’t want to do … Read more
To celebrate the 94th birthday of Queen Elizabeth II today, here are ten things we bet you didn’t know about the British monarch. Sleeping in the dungeons To be safer during WWII, the young Elizabeth and her sister Margaret stayed at Windsor Castle. When they heard the air-raid sirens, they had to hide and sleep … Read more
One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more
Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more
The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more
Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more
Among all the fantastic cars we love, the most adorable is without any doubt, the Mazda R360. This two-door, four-seat Coupé was in fact, designed in 1960 hence its vintage look. Here are a few reasons why the Japanese automobile manufacturer picked the Mazda R360 to mark Mazda’s 100th anniversary. A bit of history Mazda … Read more
As Einstein said: “everything is relative”, especially when it comes to our personal lives. We are simply unable to judge it with impartiality.Depending on what we’re talking about, we always have things we overestimate or underestimate, shamelessly! And most of the time, we don’t even know we’re doing it! Just think about it. When on … Read more
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more
Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair, … Read more
If there is a superfood, that can cure almost everything in our body, then there is also a super beauty ingredient. It means a natural element that can work wonders on us from head to toe. One of these graces of nature is coconut oil. And in this video, we present 8 coconut oil benefits … Read more
The Italian Alps is the location of this particular hotel named after Soloman, an Indian Elephant, that was brought all the way from Lisbon to Vienna as a gift for the Archduke Maximilian of Austria. The story surrounds the Hotel Elephant is mind-blowing, almost surreal, even Jose Saramago, the Portuguese Nobel Prize in literature, was … Read more
