We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more

#CloseEyeOn: One-of-a-kind Ikat coats from Aleksandra Viktor The piece you need.

The fashion designer Aleksandra Jagdfeld wearing her creation.

Who doesn’t love to wear a fabulous statement piece that nobody else has? We spoke to Aleksandra Jagdfeld about her unique brand that specialises on one only staple piece, the coat. The debut collection of the Berlin-based luxury label, Aleksandra Viktor, consists of nine one-of-a-kind contemporary coats made from the traditional hand-loomed Ikat fabric. Ikat … Read more

Miuccia Prada and Raf Simons want to hear your opinion 

Prada SS 21 first joint campaign by Miuccia Prada and Raf Simons.

Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut  SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more

How to look smart and successful in 2021 if you are not Harry Styles Menswear trends.

Man in the streets of Milan, wearing a pastel colour suit, one of the trends in menswear 2021

Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more

Spring/Summer 21 trends emerged from Milan Fashion Week To start wearing now.

Model wearing exposed bra under denim jacket, one of the spring trends from Milan Fashion Week.

As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

Lila Moss, Kate Moss’ daughter, follows her mother’s footsteps Miu Miu show SS21.

Kate Moss' daughter, Lila Moss, in a pink metal mesh top at Miu Miu SS21 runways show.

Opening Miu Miu SS21 show during Paris Fashion Week, Kate Moss’ daughter, Lila Moss, is following the footsteps of her mother. With her runway debut for Miu Miu, Lila Moss is making a name for herself in the fashion world. Both mother and daughter made their runway debuts at 18 and during Paris Fashion Week; … Read more

Paris Fashion Week SS21: are fashion shows dead? The week's summary.

Collage showing three models in runway shows at Paris Fashion Week SS21.

Paris Fashion Week has just closed fashion month, and although there were some traditional runway shows, most of the 84 fashion houses chose to present their SS21 collections through digital shows. Could this mean the death of traditional fashion shows? After much speculation, the shows of Paris Fashion Week SS21 were confirmed almost in the … Read more

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

The summer 2020 sales are hotter than the weather Our best findings.

Four women wearing outfits that you can buy in the summer 2020 sales.

This year, summer sales are a huge event. It’s a side effect of the lockdown we’ve been living these last few months. During this period, commerce in general, dropped drastically, forcing the retail to start summer sales earlier with incredible discounts. So we selected for you the best sales, with offers that you will wear … Read more

The bikini museum: All about the tiniest piece in your wardrobe. From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more

Post-lockdown outfits: what should I wear to the office? Mon-Fri

fashionista at milan fashion week on the street wearing a oversized sheer dress; a perfect post-lockdown office outfit for this summer.

Now that we’re almost back to normal and summer is basically here, check the great post-lockdown outfits and get the look with the pieces we hand-picked for you to wear to the office from Monday to Friday. Our editors select independently all products featured on Notorious-mag. However, when you buy through our links, we may get … Read more

These are the five spring accessories that I need to update my wardrobe.

young emperors Instagramer in NYC wearing Teva sandals

When it is about Spring accessories it is a challenge to keep just in five items, but let’s try. Step by step, we are all getting back to our daily routines. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office,  I’ve met some work colleagues and … Read more

These are the coolest platform sneakers to buy now JW Anderson x Converse

Platform sneakers designed by JW Anderson for Converse.

We predicted and Instagram and street style confirmed that one of the big trends for 2020 is platform shoes, electing the platform sneakers designed by JW Anderson for Converse as the coolest to wear now. The British designer revisited the iconic Converse Chuck Taylor, giving the sneakers a chunky platform and a bicolour tractor-like rubber … Read more

Outfit ideas for almost back to normal life That you can wear to the office too.

Man wearing oversized Oxford shirt and shades at Pitti Uomo in Florence, Italy.

Quarantine is slowly being lifted so we thought you’d like to have some outfit ideas, now that we are almost back to normal life. After being stuck at home for months, dressing up only from the waist up for conference calls, it is time to ditch the loungewear. Keep scrolling for some cool spring/summer outfit … Read more

The secret to nailing this season’s style Keep it classic.

Stylish woman wearing this season's style, a stripped button up shirt.

Now that the sun is shining and we’re slowly venturing out of our houses, we’re sure you’re dying to finally wear all the cute spring trends seen in Fashion Week, so here’s what you need to nail this season’s style. We believe that Coronavirus will change the way we dress. There is already a clear … Read more

Katie Holmes and Suri bring back the DIY tie-dye Quarantine fun & fashion trend.

Katie_Holmes_2011_National_Memory_Day

DIY tie-dye is one of the many activities rediscovered during the Coronavirus self-isolation. In fact, the hashtag #tiedye has more than 3 million photos on Instagram. So if you’ve already grown tired of making homemade face masks and baking bread, why not try the tie-dye trend? Katie Holmes and Suri Katie Holmes has been setting … Read more

The phenomenon of the white dress #1 SS20 piece.

Stylish woman wearing a white dress during Fashion Week.

This season, the white dress is pushing LBDs aside and taking centre stage. In fact, the white dress will become your number one go-to spring and summer staple, and here is why. White is a timeless and seasonless colour that represents optimism and hope for the future. It reminds us of a white canvas where … Read more

Why We All Should Drink Coconut Water Every Day

Humming bird drinking coconut water from a straw in a tropical place.

Considered by many as miracle water, there are many reasons why we all should drink coconut water every day. Having grown up in Brazil, as a teenager, coconut water was my first choice to quench the thirst without putting on weight. As a matter of fact, my friends and I used to love sipping the … Read more

Return of the romantic Vichy pattern, AKA Gingham 8 ways to wear it.

Woman wearing a black and white Vichy suit and matching Gingham shirt during Fashion Week.

The romantic Vichy pattern, AKA Gingham, is back, just in time for spring and summer. The colourful checkered pattern takes us back immediately to Brigitte Bardot in the ‘60s. It also makes us dream of picnics and lazy summer days. A bit of history Originally made in India and Indonesia, the cotton textile had bright … Read more