Summer asks for colourful looks, and the best accessory trend this year is the joyful bead necklaces and chokers that the most stylish women are already wearing. The newest must-have everyday jewellery trend is perfect for summer thanks to the quirky and fun designs from brands like Lizzie Fortunato, Éliou, and Roxanne Assoulin. As we … Read more
This summer, all I want is to lay by the poolside or at a beach club wearing a retro towel fabric piece by Terry, the Australian brand that makes luxury towelling garments inspired by the ‘70s glamorous resort wear. This classic fabric was a must not only in Europe but also in America’s poolside fashion. … Read more
As incredible as it may sound, luxury fashion labels, Pre-Raphaelite painters, Oscar Wilde, the ’70s hippies, the British Royal family, and the milkmen have one thing in common: smock embroidery embellishing dresses and tops. Certainly, designers like Molly Goddard have revisited the cute smocked dresses we see Princess Charlotte wearing. And there’s been plenty of … Read more
For some years now, fashion has relaxed the boundary between beach and city. I see more and more chic and stylish women wearing flip-flops, espadrilles, hats and straw bags in the city. Nobody argues that a Panama hat is an instant mood-lifter. Especially this year, with the prospect of life going back to normal, we … Read more
One of the things many people dread the most during seasonal transitioning is reorganizing the closet. You may have put aside the fuzzy sweaters for now and taken out the floral dresses, but before you know it, it is wintertime again.The good news is you don’t have to pack everything away each season as there … Read more
Queen Maxima of the Netherlands is known for her bold fashion style, whether wearing bright red with purple, shimmering gold or statement hats, she is one of the most fashion-daring royals. And as Queen Maxima turns 50, we want to celebrate her birthday by showing you her best looks. Our editors select independently all products … Read more
The classic white summer dress is great, but what’s even better is the white summer jumpsuit. And cute tunics, of course! While looking for weightless outfits for hot summer days, I couldn’t stop thinking about all of the loose-fitting clothing that I’ve ever owned. Staying away from tight clothes has always been my golden rule. … Read more
Spring is almost here. It’s time to declutter your home with a good spring cleaning and get your feet ready for sandal time! Additionally, it’s also time to transform your house into the garden of Eden. Among the new hobbies people have taken during the pandemic, there’s one in particular that brings a sense of … Read more
Just like everybody else, I’m dreaming of a much-needed sea vacation. And the first destination that comes to mind is Spain. Stone castles, a laid-back lifestyle, and excellent food. So, while planning my next adventure, I had a chat with a good friend who is based in Madrid. As per usual we ended up talking … Read more
It is undeniable, year after year, as soon as the sun comes out, we begin feeling an urge to let our inner Boho Queen out. But this summer, there’s a new way to channel the boho style, quite different from the hippie-Glastonbury fashion we saw in previous years. In fact, the boho style will be … Read more
More and more online made-to-order fashion brands are making the headlines, offering custom-made items as an antidote to fast fashion. Find out why they are sweeping the internet and get to know our fav made-to-order fashion labels. Unique look Custom fashion allows you to wear looks that are unique or come in very limited editions. … Read more
Among the many new trends that the coronavirus has brought, the bicycle trend goes hand-in-hand with our desire to lead a more natural and sustainable life. But cycling while looking stylish is not as easy as it seems. In fact, finding the best looks to ride a bike can be tricky. During Fashion Week, we … Read more
As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more
Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more
In the last year, we’ve gotten used to social distancing and catching up with friends outdoors. And with the weather getting warmer, as soon as the current lockdown is over, parks and terraces will surely become the number one venue of our social lives. But, as we say it in German, “April, April, der macht … Read more
There is something fascinating about the ’40s fashion when, despite the hardships of wartime, women’s style was undeniably iconic. Think how glamorous the Hollywood goddesses of the ‘40s were. Who wouldn’t want to be as stylish as Rita Hayworth, Barbara Stanwyck, Katharine Hepburn and the Austrian Hedy Lamarr? So we’re happy to see that the … Read more
Sunglasses are the kind of accessories that can update and make or break any look. This is why, as soon as the first spring sun rays come out, we set on the lookout for the best new eyewear trends. And in 2021, there are so many great sunglasses we’ve seen on the runway and also … Read more
2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more
Among the most wearable staples in your wardrobe, chinos are the trousers fashion designers have chosen for this season. In fact, we’ve seen khakis in several s/s 21 runway shows, from Valentino, The Row, and Louis Vuitton to Ganni and Baum und Pferdgarten. But how to wear basic chinos in a contemporary and fashionable way? … Read more
We love the laid-back yet oh-so-chic Scandinavian fashion brands. And looking at the Danish Baum und Pferdgarten spring outfits, we’re sure that Nordics do it best! We know we’ve already told you before, but there is just something about Scandinavian fashion and design. Maybe it’s their minimalism and clean lines. Or maybe it’s the perfect balance between … Read more
In the past year, we’ve walked more than ever. In fact, during the lockdown, walking has become more than a mere exercise; it has kept us sane. Additionally, parks have replaced coffee shops to meet a friend. So, whether you practice walking meditation, walk to unwind from work or socialize with friends, you need the … Read more
After long months working from home wearing comfortable house shoes (when not barefoot), we’re sure you’re looking forward to heading into spring/summer and back to normal with some fabulous summer shoes! We know we are counting the days till we can start wearing the dreamy sandals and clogs we’ve seen on S/S 21 runway shows … Read more
Chinos are probably the most popular trousers for men, the classic cream cotton pants are a staple all stylish men have in their wardrobe, but do you know why they’re called Chinos? What’s with this name? As you might have already guessed, the name chino is the slang word for China. Initially made in China, … Read more