As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more
Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more
The revival of handmade and DIY fashion has become 2020’s ultimate trend. Luxury fashion houses like Fendi and Bottega Veneta have made crochet trend SS21 a key in their collections. Gen-Z Instagramers have also been overloading the social media platform with their playful crochet hats. For instance, Vice President Kamala Harris’s step-daughter, Ella Emhoff, became … Read more
In the last year, we’ve gotten used to social distancing and catching up with friends outdoors. And with the weather getting warmer, as soon as the current lockdown is over, parks and terraces will surely become the number one venue of our social lives. But, as we say it in German, “April, April, der macht … Read more
There is something fascinating about the ’40s fashion when, despite the hardships of wartime, women’s style was undeniably iconic. Think how glamorous the Hollywood goddesses of the ‘40s were. Who wouldn’t want to be as stylish as Rita Hayworth, Barbara Stanwyck, Katharine Hepburn and the Austrian Hedy Lamarr? So we’re happy to see that the … Read more
Sunglasses are the kind of accessories that can update and make or break any look. This is why, as soon as the first spring sun rays come out, we set on the lookout for the best new eyewear trends. And in 2021, there are so many great sunglasses we’ve seen on the runway and also … Read more
2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more
We scoured the internet to find the chicest spring pieces under €150 that look expensive so that you can refresh your post-lockdown wardrobe without breaking the bank. Despite having more time to shop online, we know the excess of options can be overwhelming, and finding the right pieces is tricky. This is why we did … Read more
Among the most wearable staples in your wardrobe, chinos are the trousers fashion designers have chosen for this season. In fact, we’ve seen khakis in several s/s 21 runway shows, from Valentino, The Row, and Louis Vuitton to Ganni and Baum und Pferdgarten. But how to wear basic chinos in a contemporary and fashionable way? … Read more
We love the laid-back yet oh-so-chic Scandinavian fashion brands. And looking at the Danish Baum und Pferdgarten spring outfits, we’re sure that Nordics do it best! We know we’ve already told you before, but there is just something about Scandinavian fashion and design. Maybe it’s their minimalism and clean lines. Or maybe it’s the perfect balance between … Read more
In the past year, we’ve walked more than ever. In fact, during the lockdown, walking has become more than a mere exercise; it has kept us sane. Additionally, parks have replaced coffee shops to meet a friend. So, whether you practice walking meditation, walk to unwind from work or socialize with friends, you need the … Read more
After long months working from home wearing comfortable house shoes (when not barefoot), we’re sure you’re looking forward to heading into spring/summer and back to normal with some fabulous summer shoes! We know we are counting the days till we can start wearing the dreamy sandals and clogs we’ve seen on S/S 21 runway shows … Read more
Chinos are probably the most popular trousers for men, the classic cream cotton pants are a staple all stylish men have in their wardrobe, but do you know why they’re called Chinos? What’s with this name? As you might have already guessed, the name chino is the slang word for China. Initially made in China, … Read more
Street style and Instagram queens have elected the slogan t-shirts as the hero top for S/S 21. Statement t-shirts and jumpers are a cool and fun way to wear what you feel, send a message through a slogan, or show your personality. Jamie Lee Curtis, for example, asks us to make good choices without having … Read more
Although I’ve gotten used to working from home in the past months, I’m looking forward to going back to normal, which means back to the office, at least for a few days a week. When you work in an office, you meet people, have coffee breaks, chat with your colleagues, exchange ideas, and hear other … Read more
Spring can be quite challenging when it comes to finding the right transitioning outfits because of the typical unpredictable and oscillating temperatures. And while we’re all dying to ditch our outwear, we still cannot go out without a jacket. This is why street style trendsetters have adopted the classic bouclé and tweed as the fabrics … Read more
Spring is a few days aways (hello 15 degrees!) and, despite the chilly mornings and evenings, we can’t wait to get our breezy outfits on. We are all up for a good spring shopping tour, but today we thought, why not give our winter wardrobe a fresh spring makeover without spending a single cent? It … Read more
I’m sure you’re looking forward to next season as much as we are. You’ll be happy to know that we went through all the high-street fashion shops to select the most wearable pieces to update your spring wardrobe. Inspired by the comfortable and stylish trends from the latest fashion weeks, we hand-picked easy-to-wear clothes that … Read more
If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more
Most people stick to the same colour combos their whole lives—black on black, beige and white, blue and red. Don’t get me wrong, I still like them, but currently, I feel like mixing different hues to try new looks. If you’re feeling the same, here are the best colour combinations from the latest Fashion Weeks … Read more
The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more
The Chinese Year of the Ox is about to begin, and Miu Miu celebrates the Lunar New Year with the latest campaign, “Always New, Always Miu.” The Italian fashion brand welcomes the Chinese New Year with a forward-thinking attitude and states that the Miu Miu girl always looks ahead. Fresh faces for a fresh Miu … Read more
With such an endless choice of e-commerce sites and platforms, online shopping can be quite a daunting experience. And, if you’ve ever spent hours scrolling with 10 tabs open at the same time, looking for a white shirt to buy, you understand why online shops with good curatorship are so important. So, keep an eye … Read more