How To Wear Bermuda Shorts – All body types and ages

model wearing a bermuda short from Ralph Lauren SS23

Since last summer, Bermuda shorts have been making their way into the hearts of fashionistas as the ultimate cool alternative to summer skirts. Let’s face it, ladies, these shorts are all the rage! In the summer of 2022, Marion Cotillard stunned everyone on the red carpet at the Cannes Festival, rocking a fabulous mini short … Read more

Nature and Artistry Unite – COS x Stephen Doherty Collaboration

A model walking barefoot in a summer village wearing an outfit from the capsule collection COS and artist Stephen Doherty.

Experience the stunning fusion of art and fashion in the highly anticipated COS x Stephen Doherty collaboration. Launching on June 8, 2023, this capsule collection celebrates the captivating beauty of flowers, inspired by Doherty’s ongoing series, “Gratitude Blooms.” So, immerse yourself in the harmonious blend of ink-and-water floral artwork and effortless summer dressing, as COS … Read more

8 English Fashion Brands You Need for Your Garden Party

model wearing a satin lime dress stands in a garden with a swimming pool

Last week, Notorious turned its gaze towards England and the chic and timeless fashion that it offers. From the recent coronation of King Charles III to the Garden Parties attended by Kate, Princess of Wales, and Sophie, the new Duchess of Edinburgh, it’s clear that the English know how to throw a fabulous party. And … Read more

The Spring Jacket you want according to TikTok

Collage with the viral spring jacket from Mango on TikTok

Even though the temperature is rising, the perfect spring capsule wardrobe has a cardigan and a jacket. Remember that the days can still get chilly and so can the nights. That’s why we searched TikTok to find out what the favourite spring jacket of digital fashionistas is. Et voilà, here’s the most desired outwear of … Read more

Who do you dress for? Men or women?

Collage with Princess Diana and paparazzis

That’s the million euro question, but no one can answer for sure.So, who do you dress for? It sounds simple, but it’s not. The group that doesn’t overthink it will answer, without much surprise, that they dress for men. And the other half will say that they dress for women.Reading what I’ve just written makes … Read more

5 Unique Styling Ideas to Elevate Your Fashion Game

street style copenhagen fashion week - women wearing multiple hair pins

Members of the Notorious Mag community understand the undeniable power of accessories. A simple brooch, an eye-catching belt, or a stunning pair of shoes can instantly revitalise your wardrobe. For those with a collection of classic pieces, accessories are the key to unlocking new and exciting styles that keep your outfits fresh and far from … Read more

The bra looks in the Psyco movie are hotter than ever 

Janet Leigh wearing a bra in the promotional poster for the release of Hitchcock's movie Psycho.

In 1960 the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-forward to nowadays and the Janet Leight bra looks have become the star of runway shows. Let’s have a look at the history and how to … Read more

French Woman Is in Love With The Trench Coat This Spring

street style photo in Paris, where a woman waits to cross the street wearing a trench coat with a plaid detail on her back

This April week, after Easter, #NotoriousOnTour is in Paris. As the Germans say, “April, April, Macht Was Er Will” (April, April does what it wants). This means the storefronts and shops are loaded with spring clothes, while the weather is awful – rain, low temperatures, and stormy winds. Even so, French women have already put … Read more

#NotoriousOnTour: These are the bags Parisian girls are carrying 

Parisian wearing the Chanel bag trend.

As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In … Read more

#BestOnTikTok: Wednesday Addams Trend

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is The Face of Casablanca Brand Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more