#NotoriousOnTour: These are the bags Parisian girls are carrying 

Parisian wearing the Chanel bag trend.

As you already know, Notorious is on tour and is currently in France. While strolling in Paris and checking the street style trends, our sharp-eyed editor-in-chief spotted three bags that fashion-savvy Parisian women are carrying right now. Fashion Weeks brought us some fabulous bag trends for spring/summer, but Parisian girls have elected classic totes from … Read more

White shirts for Spring 2023 – Check the new shapes and silhouettes

collage with models wearing white shirt for spring 2023-COS-Dior-Michael Kors-Erdem

Few pieces are as essential to a timeless wardrobe as the classic white shirt. This staple item elevates any outfit and is always at the top of the capsule wardrobe list. Even so, when a new season rolls around, we all want something fresh for our closets. We crave a white cotton blouse that’s crisp, … Read more

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

The best activewear on sale to keep the mantra New Year, New Me alive

collage with some sportswear and a model wearing a sweatshirt and sweatpants

It’s February and I don’t know about you, but I’m finding it quite challenging to stick to my New Year’s resolutions. Of course, I am talking about those resolutions that involve exercising and dieting. Following the advice in the article “Notorious Etiquette: 4 Tips To Stick To Your New Year’s Resolutions”, I started yoga and … Read more

New in: I’ve checked the best shops and spotted 5 new trends 

street style photo showing influencer wearing a lime green pullover and a black mini skirt paired with a dad sneaker

As much as I might like surprises, I’d rather be prepared when it comes to new seasons’ fashion trends. So, if you are a bit like me, you’ll be happy to know I’ve scoured the best new-in pieces and spotted 5 fashion trends coming for Spring 2023. Based on the highlights of New York fashion … Read more

Puffer trend: the best pieces to survive the cold with style 

Woman wearing a puffer piece, the best 2021 coat trend.

The cold is definitely here, so it’s time to choose the best puffer pieces to survive wintertime. And luckily, the puffer trend of 2022 will help you keep warm and comfortable with style. As we told you in #WinterFix – The most beautiful winter coats, puffer coats are a big-time favourite for street style. In … Read more

Meet the new trend on TikTok: Wednesday Addams

Actress Jenna Ortega as Wednesday Addams-Netflix

The Netflix series “Wednesday” has been causing quite a stir on social media, particularly on TikTok, and it’s no wonder why. Based on the classic “Addams Family” franchise, the show follows the misadventures of Wednesday Addams, played by the talented 20-year-old actress Jenna Ortega.Ortega, who rose to fame with her role as Young Jane on … Read more

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is the new face of Casablanca AW 22 23. Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more

Yippee! It’s time for new pullovers

Selected Femme model show the new pullovers for AW 22-23 on a beach with foggy weather

Winter lovers, rejoice; it’s time for new pullovers. And we show you the eight most relevant models to shake up your wardrobe. Who doesn’t love cosy and cuddly knitwear? Cashmere pullovers, cable knits, ribbed turtle necks, cutie cardigans; so many options, so little space left in the closet. To narrow your wish list, we pinpointed … Read more

#WinterFix – The most beautiful winter coats

This year should you invest your hard-earned money in a winter coat? Notorious has checked the most important weather forecasts to discover what Old Man Winter will bring to Europe this upcoming season. In summary, the La niña stream, responsible for low temperatures and storms, will be active for the third year in a row. … Read more

October capsule wardrobe: what to wear to the office.

Collage with a proposal outfit for a capsule work wardrobe - Scandinavian style

October is the month we finally recognise that the cold is coming and that summer has become next year’s dream. But it’s also the month when our wardrobe gets more interesting with winter’s new clothes and colours. That’s why we bring you five autumn ideas to wear to the office. Here’s all you need for … Read more