#CloseEyeOn: You need towel fabric clothes by Terry this summer Don't call me plush.

Woman wearing floral hat and a towel fabric kimono by Terry Towelling, the summer 2021 cloth trend.

This summer, all I want is to lay by the poolside or at a beach club wearing a retro towel fabric piece by Terry, the Australian brand that makes luxury towelling garments inspired by the ‘70s glamorous resort wear. This classic fabric was a must not only in Europe but also in America’s poolside fashion. … Read more

Men’s office-wear trends that you should wear in summer 

Gentleman, it’s time to ditch your woollen suits and get ready for light coloured linen jackets, shorts and sock-free shoes. Let’s have a look at what menswear Summer has on the plate for you. You know the smartest way to keep fresh when going to work is by wearing natural, breathable fabrics like linen and … Read more

The story of smock embroidery: The tops and dresses of the moment new trend.

Collage with women wearing smock dresses and tops embellished with English smocking embroidery.

As incredible as it may sound, luxury fashion labels, Pre-Raphaelite painters, Oscar Wilde, the ’70s hippies, the British Royal family, and the milkmen have one thing in common: smock embroidery embellishing dresses and tops. Certainly, designers like Molly Goddard have revisited the cute smocked dresses we see Princess Charlotte wearing. And there’s been plenty of … Read more

Beyond the beach: wearing straw in the city makes us happier The best S/S 21 accessories.

street style fashion week photo where a model is wearing a straw bag in the city of Milan

For some years now, fashion has relaxed the boundary between beach and city. I see more and more chic and stylish women wearing flip-flops, espadrilles, hats and straw bags in the city. Nobody argues that a Panama hat is an instant mood-lifter. Especially this year, with the prospect of life going back to normal, we … Read more

Top Clothing Pieces You Can Wear All Year Round

street style fashion week, fashionista wearing a all year round look with t-shirt and pencil skirt all in orange

One of the things many people dread the most during seasonal transitioning is reorganizing the closet. You may have put aside the fuzzy sweaters for now and taken out the floral dresses, but before you know it, it is wintertime again.The good news is you don’t have to pack everything away each season as there … Read more

Like a classic white summer dress, but not exactly How to style jumpsuits and tunicas.

Collage with 4 models wearing white jumpsuits, kaftans, tunicas instead fo the classic summer white dress

The classic white summer dress is great, but what’s even better is the white summer jumpsuit. And cute tunics, of course! While looking for weightless outfits for hot summer days, I couldn’t stop thinking about all of the loose-fitting clothing that I’ve ever owned. Staying away from tight clothes has always been my golden rule. … Read more

#CloseEyeOn – 7 Spanish Fashion Brands to Discover This Summer Hola, guapa.

two models in a trailer car somewhere in Spain wearing La Veste clothes

Just like everybody else, I’m dreaming of a much-needed sea vacation. And the first destination that comes to mind is Spain. Stone castles, a laid-back lifestyle, and excellent food. So, while planning my next adventure, I had a chat with a good friend who is based in Madrid. As per usual we ended up talking … Read more

The new way to channel the Boho style this summer Dreamy escapism.

The chic Chiara Totire shows how to wear the new boho style.

It is undeniable, year after year, as soon as the sun comes out, we begin feeling an urge to let our inner Boho Queen out. But this summer, there’s a new way to channel the boho style, quite different from the hippie-Glastonbury fashion we saw in previous years. In fact, the boho style will be … Read more

Comfort x Dress up: Meet the new office look for the next months. Like a boss.

Model Veronika Heilbrunner wearing a power suit blue in the streets of Paris fashion Week

Ladies, it’s time to dress up again! Yes, that’s about right – after spending a year purchasing plenty of loungewear, we’re heading back to the office. During our stay at home, we discovered endless comfort, but now we also want to look cool and professional. So, keep scrolling for our idea of power dressing! For … Read more

30 pieces to prove crochet trend SS21 is big High and fast fashion.

Collage showing 3 runway outfits with models wearing the last crochet trend SS21

The revival of handmade and DIY fashion has become 2020’s ultimate trend. Luxury fashion houses like Fendi and Bottega Veneta have made crochet trend SS21 a key in their collections. Gen-Z Instagramers have also been overloading the social media platform with their playful crochet hats. For instance, Vice President Kamala Harris’s step-daughter, Ella Emhoff, became … Read more

#CloseEyeOn: the Rue De Verneuil bag is on top of our wish list Bag your pardon?

Collage showing Princess Gracie Kelly and Rue de Verneuil bag

Classic, elegant and made of natural materials – the Rue De Verneuil bag is our editors’ latest fashion obsession. The French Riviera style brand offers one of the chicest pieces this season. And well, it’s absolutely worth the investment! Especially now that the Covid-19 pandemic has changed our ways of buying fashion. As you already … Read more

Channelling the ’40s style this spring Flattering and timeless.

Stylish woman during Fashion Week wearing 1940s fashion style belted jacket with puffy shoulders.

There is something fascinating about the ’40s fashion when, despite the hardships of wartime, women’s style was undeniably iconic. Think how glamorous the Hollywood goddesses of the ‘40s were. Who wouldn’t want to be as stylish as Rita Hayworth, Barbara Stanwyck, Katharine Hepburn and the Austrian Hedy Lamarr? So we’re happy to see that the … Read more

The fashionable spring sneakers you’ll want to wear Casual street style.

fashionista at Milan fashion week wearing a yellow pant suit with dad sneakers and a red micro bag

2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more

The chicest spring pieces under €150 that look expensive.

Collage showing a young woman wearing a trench coat, one of the chicest spring pieces under 150 that look more expensive than they are.

We scoured the internet to find the chicest spring pieces under €150 that look expensive so that you can refresh your post-lockdown wardrobe without breaking the bank. Despite having more time to shop online, we know the excess of options can be overwhelming, and finding the right pieces is tricky. This is why we did … Read more

Why spring calls for Breton shirts (again) and what’s new now S/S 21.

Selma schönburg, editor-in-chief of Notorious mag wearing striped pullover and holding many striped t-shirts

Have you ever wondered why is it that as soon as spring arrives we have an urge to wear stripes? What is it with Breton t-shirts and sunny days? And why do we feel so chic in the timeless striped print? For spring/summer 21, fashion houses like Céline, Miu Miu, Jason Wu and Awake Mode … Read more

#CloseEyeOn: Yolke, luxurious sleepwear, daywear and now, homeware Spring is served.

Woman wearing luxurious sleepwear by Yolke.

Let’s face it, who doesn’t like lazy Sundays in pyjamas? But Yolke is one of these fashion brands that make such beautiful sleepwear that you can actually venture outside wearing the luxurious silk pyjamas as Sofia Coppola does. Additionally, the sleepwear brand has expanded and offers children’s wear, women’s daywear, and now, homeware. Influencepreneurs like … Read more

If you practice walking meditation, you need these shoes Flats S/S 21.

Woman wearing a summer look and the best S/S 21 flats for walking meditation.

In the past year, we’ve walked more than ever. In fact, during the lockdown, walking has become more than a mere exercise; it has kept us sane. Additionally, parks have replaced coffee shops to meet a friend. So, whether you practice walking meditation, walk to unwind from work or socialize with friends, you need the … Read more

Hi, Miniskirts: How to Turn Dry Skin Legs into Glossy and Moisturised 

Women with moisturised, glossy legs wearing shorts.

Dry, scaly skin is a real problem for many women. During winter, some of us get a kind of snake’s skin on the legs, flaky and dull. So how to get moisturised skin and glossy, smooth legs ready for summer skirts and shorts in record time?  What makes your skin dry? During the cold months, … Read more

Prepare your feet to wear these shoes in Summer Step into next season in style.

Elevated flip-flops are one of the shoe trends for summer.

After long months working from home wearing comfortable house shoes (when not barefoot), we’re sure you’re looking forward to heading into spring/summer and back to normal with some fabulous summer shoes! We know we are counting the days till we can start wearing the dreamy sandals and clogs we’ve seen on S/S 21 runway shows … Read more

Slogan t-shirts S/S 21: wear what you feel Just saying.

Slogan T-shirts are a hot trend for S/S 21.

Street style and Instagram queens have elected the slogan t-shirts as the hero top for S/S 21. Statement t-shirts and jumpers are a cool and fun way to wear what you feel, send a message through a slogan, or show your personality. Jamie Lee Curtis, for example, asks us to make good choices without having … Read more

Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more