“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more
A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we … Read more
This season, the white dress is pushing LBDs aside and taking centre stage. In fact, the white dress will become your number one go-to spring and summer staple, and here is why. White is a timeless and seasonless colour that represents optimism and hope for the future. It reminds us of a white canvas where … Read more
Apparently, nothing can stop fashion designer Mary Katrantzou. Neither a virus nor pessimist feelings about the future of fashion. The Greek designer has just launched a new collection, amid all the uncertainties that we are living now. Under the name Mary Mare, this is the first seasonless collection of Mary Katrantzou, which is more affordable, … Read more
Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven … Read more
If you go to any crowded beach in the world, you will most likely find two common denominators: bikinis and racket-ball. The last one, correctly named Frescobol or Raquetinha, stands as the epitome of beach sport, it is for everyone, and it is for fun. What very few know is that this invention is Brazilian, as … Read more
One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more
Breitling just launched a limited edition bringing back its iconic Top Time. The Breitling Top Time stands out with its unmistakable style appealing to men and women who love this blend of design, history, and great chronograph performance. The original Top Time was launched in the 1960s with a clear mission: to suit the needs … Read more
Fashion brands are taking significant measures to help the world fighting against the pandemic Coronavirus. Giorgio Armani was one of the firsts to announce that his factories would produce medical masks and gowns to help the hospitals in Italy. The 85 years-old Italian fashion designer was also the first one to cancel his Fall/Winter 20-21 … Read more
Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more
Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more
We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a … Read more
H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more
We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more
There is one little accessory that can add tons of glam to any outfit, whether during Winter months or Summer; we’re talking about sunglasses trends, of course. As a matter of fact, you can dress up and update your wardrobe just by adding the right sunnies. But choose it wrong and you will ruin your … Read more
The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more
The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news. The 45 pieces of H&M’s Studio Collection are … Read more
Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more
It’s been 10 years since Alexander McQueen tragically passed away, and to celebrate the life and work of British designer, why not watch again McQueen, the documentary about a fashion legend? Lee Alexander McQueen was undoubtedly an artist in every sense of the word, with an exuberant talent, imagination and extremely skilled. To bring the … Read more
From what we’ve seen regarding shoe trends in the runway shows, spring will be a feast for shoe-lovers. To be honest, we can’t wait – literally. So we’ll buy the Spring shoes now and wear these beauties paired with tights. We’ve pinpointed the eight main shoe trends that we’ll be wearing this spring, from bright-coloured … Read more
New York Fashion Week kicks off today, and we’re looking forward to seeing what designers will present on the catwalk but also the street style during NYFW, which is always a fantastic source of office outfit inspiration. When we think of New York Fashion Week, the first that comes to mind is a woman who is … Read more
Our readers know already that we’re quite obsessed with accessories. Actually, we spend more on accessories than buying the latest trends. Why so? First, we have an emotional attachment with our clothes. In my wardrobe, I have pieces from 20 years ago, that I wear again and again, every season. Second, we don’t need a … Read more
While most people are busy getting ready for Christmas and ski vacations, we’re already dreaming about what to wear on Mediterranean cruises, and winter escapes to warm beaches, which brings us to look at the highlights of the Resort 2020 collections. Even if you’re not taking a break from winter, you can start choosing your … Read more