Hold onto your cowboy hats, ladies and gentlemen! Ralph Lauren and Louis Vuitton are taking us on a stylish journey to the Wild West. This isn’t your typical hoedown – we’re talking high fashion with a Western twist. Imagine yourself in a cowboy hat, swaying in fringes, strutting in double denim, rocking a leather jacket, … Read more
As we waltz into 2024, it’s time to shake up our style game with the hottest 2024 fashion trends. New year, new fashion. Well, sort of. Over the past few years, fashion has remained loyal to certain styles and looks. From the relaxed jeans and wide legs to the unshakeable allure of 90s and Y2K … Read more
For 15 years, Bulgari’s been a shining star for Save the Children Charity. Their mission? To lift kids in need all around the world. The Save the Children jewellery collection, born from this team-up, has raked over $105 million since 2009. Bulgari’s round pendant necklace and rings are a testament to Bulgari’s unwavering commitment to … Read more
When discussing the Dandy style, we naturally think of the flamboyant Irish playwright Oscar Wilde, velvet jackets and romantic shirts with frills and lace that defied 18th and 19th-century men’s fashion. Today, thanks to brands like Prada, Gucci, Louis Vuitton and Fursac, dandy clothing is contemporary. And pretty much wearable. So, keep scrolling to understand … Read more
This week, the World Economic Forum kicks off in Davos. It’s basically the rich and powerful‘s favourite hangout. Got an invite or did your company drop a cool €23,800 for your ticket? Then, you’ll want to read this. We’re talking about how to look good even when it’s freezing at minus 10°C. But there’s more … Read more
Emma Stone, capturing the spotlight at the 2024 Golden Globes Awards with her Best Actress win in a Film and Comedy for her role in “Poor Things”, has also reigned supreme on the red carpets. Her dazzling appearances during the movie’s promotions and film festival circuits are a testament to her impeccable style. Just that … Read more
Emma Stone became a famous and versatile actress who can play comedy and drama, including singing and dancing in a musical. No wonder Emma Stone won Best Film Actress in a Comedy or Musical at the 2024 Golden Globes, for her role in ‘Poor Things’. But there are many facts of her life, like her … Read more
Imagine if the Oscars and Paris Fashion Week had a love child – that’s the Golden Globe Awards for my film producer daughter and me, a fashion writer. It’s not just an awards show; it’s the Super Bowl for those who speak in couture and camera angles. Keep reading to see the most amazing snapshots … Read more
Click on the video to enter the world of Ralph Lauren’s Purple Label SS24. Recently showcased at Milan Men’s Fashion Week, this exquisite collection titled “Ralph’s Dolce Vita” draws inspiration from the unique allure of the Amalfi Coast. Capturing the timeless glamour and breathtaking vistas of this sun-soaked destination, Purple Label continues to exemplify its … Read more
Ever wondered what connects the Austrian Emperor Franz Joseph, iconic designer Yves Saint Laurent, sports giant Nike, and Saint Hubertus? The answer is Loden! In this article, we will dive into the history of Loden, a sustainable material known as the first performance fabric. Let’s start with the fact that you might not own a … Read more
New Year’s resolutions are like hot air balloons – easy to inflate, but tough to keep afloat. We all start the year with big plans and grand aspirations, but before we know it, we’re back to square one. But what if I told you, that sticking to your resolutions is simpler than you think? Continue … Read more
Astrology and other oracles have become very popular in times of crisis and uncertainty, as we are experiencing now. But this kind of wi-fi with the gods does not bring us concrete answers and even less the certainty and peace we are looking for. Predicting the future with tarot, astrology or any superstition just exchanges … Read more
Nestled amidst the snow-dusted peaks and vibrant ski life of Zermatt, Loro Piana has unveiled its first pop-up store. From December 15, 2023, to March 15, 2024, this exclusive destination invites skiing enthusiasts and fashion aficionados alike to experience the epitome of outdoor living during the cooler months. Keep reading this post, where we’re going … Read more
One more year has gone by with plenty of fabulous red carpet-gowns and great street-style looks. And, among the stylish women we’ve seen in 2023, a few stood out from the crowd thanks to on-point sartorial choices, becoming style icons and references. So, with no further ado, here are the best-dressed women of 2023. 1- … Read more
Fashion Month has finally wrapped up, and it’s time to dish on the juiciest deets from the runway. You know how it is – it takes a hot minute to digest all those shows, thousands of pics, and an avalanche of ideas that the SS24 collections brought to the table. Fashion, it’s a wild ride, … Read more
Notorious is totally in Christmas and End of the Year holidays mode. That means family first! Kids, uncles, and aunts are snagging all our love and time right now. But hey, that doesn’t mean we’re ghosting our fab reader community during the festive season. Let’s face it – you, our dear readers, are practically fam … Read more
It’s time to take a look and dust off your skiwear. So the first question is: what kind of skier are you? The sporty type who can’t wait to hit the slopes? Or are you more into the après-ski scene? You know, you love sipping your hot chocolate or vin brulé while chatting with friends and … Read more
Oh, Carolyn Bessette Kennedy! Her name alone conjures images of sleek, minimalist elegance, a beacon of style from the nineties that continues to echo through the fashion corridors today. Imagine this: a world where Khaite, Bottega Veneta, and The Row are tipping their hats to Carolyn’s effortless panache. And now, the allure of Carolyn Bessette … Read more
Hosting a dinner party isn’t exactly a stroll through the park, but let’s not paint it all as a Herculean feat. These shindigs are meant to be a blast for everyone, including you, the host with the most. After a bit of sleuthing around and gathering intel from friends who’ve hosted some memorable bashes, we’ve … Read more
Copenhagen Fashion Week is a right cracker, buzzing with energy, much like Danish lasses and their uber-cool Instagrams. Nowadays, it seems the fashion world’s split down the middle: on one side, the French girl style; on the other, the Scandi girl style. Well, since a picture’s worth a thousand words, let’s have a butcher’s at … Read more
As you’ve already sussed out, us lot at Notorious are right keen on sustainability. And what’s more sustainable and savvy than bagging resale and luxury vintage? Luxury consignment sites for pre-loved clobber are the bee’s knees for snagging one-of-a-kind designer gear or simply decluttering your wardrobe. Fashion buffs and stylists are already on this eco-friendly … Read more
The first thing you have to consider is that all (all, no euphemism) shops are clogged to the brim with sequined dresses, skirts, trousers, suits and shoes. We’re totally not anti-sequin – actually, we’re pretty smitten with the glitzy glam and the way it jazzes things up. But let’s be real, the world’s practically drowning … Read more
If there is one thing we like to do here in Austria, that is skiing throughout the holiday season and well into the end of winter. Did someone say Easter? This year’s ski season is shaping up to be epic. The La Niña current, which resulted in scarce snowfall across Europe in recent years, has … Read more