Start fall on the right foot, or better said, in the right shoes 13 shoe trends for autumn.

Collage with some of the shoe trends for fall.

While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more

Studying fashion in Vienna: from school to MQ VIENNA FASHION WEEK Best courses in Austria

As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more

Be careful with dirty makeup brushes!

woman hand grabs some makeup brushes from a makeup table

Washing hands several times a day, rubbing hand-sanitizer and disinfecting cellphones have become the “new normal”. But how about dirty makeup brushes? Did you know they can carry bacteria and even viruses to you eyes, nose and mouth? But before you start frantically getting rid of your used beauty tools, read here why and how … Read more

Anine Bing, the designer behind Meghan Markle’s striped pants Meet the Danish designer.

Meghan Markle wearing Anine Bing striped pants paired with a white t-shirt, sandals and a straw hat.

Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more

Successful on Instagram: influencers that have become entrepreneurs What's the secret?

The German Instagrammer influencer and entrepreneur Tanya Seidl.

Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more

The Best Glasses to Wear if You Have an Oval Face Shape

Bela Hadid for Miu Miu Eyewear 2020 campaign

When it comes to so many different style choices, face shape plays a big role. Whether you are looking for a new haircut, different ways to style your makeup, or pick out your new style of shades, face shape (especially oval face shape) can have a big influence in what will look the most flattering. … Read more

MQ VIENNA FASHION WEEK.20: the women behind it

The women behind MQ Vienna Fashion Week 2020.

Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more

Phoebe Philo: why fans expect a comeback To fill the void of old Céline

Phoebe Philo photo celine.com

Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

Spanish Style – Best looks of Queen Sofia and Infanta Elena 

Queen Sofia of Spain sitting at a summer terrace wearing a yellow hair scarf, dark blue top and yellow trousers

Amidst all the turmoil the Spanish Royal Family has gone through, especially recently with King Juan Carlos’ exile, Queen Sofia has always been the backbone of the family and an example of dignity and elegance for the Spanish people, who admire and love her dearly. Sofia of Spain and Infanta Elena, her daughter, have set … Read more

Karlie Kloss empowers young girls with coding camp Kode With Klossy.

As the American fashion model Karlie Kloss celebrates her 28th birthday, we’d like to congrats her as a role model, inspiring and empowering young girls through her coding camp Kode With Klossy. Karlie Kloss; model and science nerd One of the best-known faces in fashion, the stylish Karlie Kloss says she is also a math … Read more

The Royal Family war game: Are you team Meghan or Kate? Finding Freedom.

William and Kate, Harry and Meghan, whose side are you on in the royal family war

Reading all the birthday messages the royal family has just sent Meghan Markle, including the Queen, Prince Charles and the Duke and Duchess of Cambridge, William and Kate, it is hard to imagine that only a couple of days ago, extracts of Harry and Meghan’s upcoming biography have come out in the newspaper The Times. … Read more

Is Vintage Rolex a Good Investment? Ask Paul Newman’s Daytona Watch

Paul Newman and his Rolex Daytona.

If you are wondering whether buying a vintage Rolex is a good investment, you may like to know that the second most expensive wristwatch ever sold at an auction was a vintage Rolex Paul Newman’s Daytona. Paul Newman’s Daytona The Rolex that fetched 17.7 million dollars in the 2017 auction was not made in gold … Read more

New dramedy: Lily Collins stars on Netflix Emily in Paris

Lily Collins in Paris while filming Emily in Paris

Good news for all those who miss Carrie Bradshaw and her fabulous outfits and Manolos in Sex and the City; the new dramedy with British-American actress Lily Collins, Emily in Paris, will give us our daily fix of fashionable women-led romantic comedies. The daughter of musician Phil Collins will star in the upcoming TV series … Read more

Sweet jewellery: Alina Abegg’s Sugar High collection Is it a ring or candy?

two models showing the sugar high collection by jewellery designer Alina Abegg

If you want to feel like a child in a candy store without having to worry about the extra calories, Alina Abegg can make your dream come true with her Sugar High collection. Is it a candy or a ring? The sweet-inspired jewellery collection is difficult to resist; the colours and some gems in cabochon … Read more

A royal wedding during COVID-19: Princess Beatrice tied the knot  An intimate cerimony.

Princess Beatrice and Count Edoardo Mapelli Mozzi in their wedding day

Congratulations to Princess Beatrice and her new husband, Count Edoardo Mapelli Mozzi. The oldest daughter of Prince Andrew and Sarah, Duchess of York, tied the knot last Friday in an intimate ceremony in Windsor, with just 30 guests. Following the rules of the pandemic, Princess Beatrice’s wedding was small but not short of stories. To … Read more

The bikini museum: All about the tiniest piece in your wardrobe. From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more

Great role model: Emma Watson‘s leadership style Smart and sustainable fashion.

British actress and activist Emma Watson.

We followed Hermione in the “Harry Potter” saga; we saw the actress grow, and Emma Watson’s leadership style evolve over the years. The British actress and activist of today is a far cry from the cute little witch she played. She has become a stylish woman with a strong sense of fashion and commitment to … Read more

Love details of Brooklyn Beckham and Nicola Peltz engagement Congrats.

Engagement photo of Brooklin Beckham and Nicola Peltz.

Big news for Victoria and David Beckham; their son Brooklyn Beckham and Nicola Peltz got engaged. After dating for 7 months, the 21-year old photographer and his fiancée shared the happy news on their Instagram accounts with the same photo. Brooklyn wrote  “Two weeks ago I asked my soulmate to marry me and she said … Read more

The jelly sandals from my childhood are back In Summer and Fall.

Blue jelly sandals next to sunglasses and straw hat on the sand.

As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more

Why is the Vampire Facial so popular and does it work? 

Collage with Tom Cruise as a vampire, microneedling rollers and Kim Kardashian selfie after a vampire facial.

Among all the strange beauty treatments women may try, the Vampire Facial is probably the most popular right now. The scary-sounding name and that Kim Kardashian selfie with the face covered in blood spots doesn’t seem to deter celebrities and Instagrammers in search of perfect skin. What is the Vampire Facial? First of all, despite … Read more