Is having a sense of humour the new symbol of luxury? Thanks, TikTok.

Barneys' campaign shows humour in luxury brands and industry is the new luxury.

2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry … Read more

What? Björk has turned 55 and we can’t believe it Get the look.

Björk has turned 55 and we celebrate her fashion style.

Can you believe Björk has just turned 55? In my mind, the cute elf-like singer from Iceland must still be in her 20s! Somehow, Björk manages to keep fascinating us with her captivating music and unique fashion style. What’s her secret, to look like an ageless fairy out of a Nordic folklore story after all … Read more

Kirin, cheerful fashion to put a smile on your face Korean style.

Model wearing faux-fur coat and hat in cheerful colours, by the Korean fashion label, Kirin.

Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It … Read more

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more

#CloseEyeOn: following willsnotebook Instagram For jewellery addicts.

Amazing jewellery pieces posted on @willsnotebook Instagram under the hashtag #willsnotebook.

If you love jewellery as much as we do, and enjoy beautiful photos of amazing pieces, you must follow willsnotebook Instagram ASAP. The editor of jewels, watches and style, and contributor of Town & Country Magazine, Will Kahn, presents stunning jewellery pieces under the hashtag #willsnotebook on Instagram. What makes #willsnotebook so special on Instagram … Read more

#CloseEyeOn: 2 fashion brands to look for faux fur coats Cozy and chic.

Woman wearing one of the cool faux fur coats by fashion label Stand Studio.

One of the coat trends we’re looking forward to wearing the most this winter is the cocoon-like faux-fur coats. If you too are obsessing with the cosy outwear trend like the most stylish Instagram fashionistas and influencepreneurs, we have here the two go-to fashion brands to look for cool faux fur coats. The growing popularity … Read more

The winter long boots for tall and petite women Viva the '70s.

Like it happens every autumn, ankle boots become our number one footwear choice, for obvious reasons. But this year, as temperature goes down, boots are getting taller. In fact, we’re seeing a comeback of long boots for winter 2020, a trend not only for tall women but also for petite ones. Whether in leather or … Read more

Get to know Rayne shoes, Queen Elizabeth’s footwear choice It's in our wish-list.

Tamu McPherson wearing pink Rayne flat pumps for a cool chic style.

Truly luxurious, Rayne shoes is a British brand that flies under the mainstream radar even though some of the most iconic women of the twentieth and twenty-first centuries have worn and still wear them, as for example, the Queen. Royal Warrant Rayne was founded in 1885 by Henry and Mary Rayne. After a 25-year hiatus, … Read more

#CloseEyeOn: Effortless chic label Bernadette Antwerp Silk dresses for X-mas

model wearing a red silk gown from Bernardette Antwerp AW collection

When it comes to effortless chic fashion, the Belgium mother-and-daughter label Bernadette Antwerp is definitely one to keep a close eye on. And if you’re looking for fashion inspiration for Christmas, look no further; their ageless and effortless silk dresses are perfect for the celebrations. Bernadette Antwerp signature style  Soon after Charlotte de Geyter and her … Read more

Sharing the Bread: History and Facts About Austrian Breads

Eating a croissant from one of the best organic bakeries in Vienna.

This may come as a surprise to you, but despite people thinking croissants and baguettes come from France, the fact is the French have to thank Austria for their delicious bread and pastry. Because, yes, the Croissant and Semmel were created in the best bakeries in Vienna, before the Austrians exported them to France. Ça … Read more

Get the look of Marianne Faithfull, the ’60s style icon Swinging London.

Marianne Faithfull, the style icon of the '60s in Swinging London.

The personal style of the British singer Marianne Faithfull, also known as Mick Jagger’s girlfriend and iconic It-Girl from the ’60s and ’70s, is a reference when it comes to fashion in Swinging London. Our editors select independently all products featured on Notorious-mag. However, when you buy through our links, we may get a commission. Marianne Faithfull … Read more

The unbearable heaviness of self-care: relax or added stress?

Woman in a trash can, overwhelmed by added stress of self-care routine.

Why is it that even after all the detox teas, meditation, scented candles and wonderful salt baths you’re still feeling tired or stressed? Is there something wrong with you? If you’ve tried all the self-care routines your friends recommend and the ones you see on Instagram and Tik-Tok yet your life continues to feel far … Read more

Necklace bags: why wear a bag around your neck 

Singer Zsela wearing a necklace bag, one of the bag trends of A/W 2020.

When Jacquemus came up with the cute Le Chiquito bag last year, little did we know that tiny bags would become such a trend in A/W 2020. Not only we’re wearing mini pouches around our necks and loving it, but also the tiny necklace bags make actually total sense in our new-normal lifestyle. Why are … Read more

The Queen’s Gambit: The Best Looks of Anya Taylor-Joy’s Netflix Series

Anya Taylor-Joy stars The Queen's Gambit.

If you haven’t watched the newest Netflix series hit, The Queen’s Gambit, yet, do it; not only is the TV miniseries excellent but also, we’re obsessing about the best 60’s looks of the protagonist. Keep reading to know why there’s so much talk about The Queen’s Gambit, and get the best looks of Beth Harmon, … Read more

M Missoni goes sustainable with Margherita Missoni Pre-Fall 2020 collection.

Model wearing a knitted cardigan from M Missoni pre-fall 2020 collection.

The Italian luxury fashion house Missoni is going sustainable with its M Missoni line, and we just loved the pre-fall 2020 collection.  The designer Margherita Missoni is the third generation of the fashion empire Missoni. This iconic label is known for its colourful knitwear. Last year, the mother-of-two re-launched the M Missoni line, which was … Read more

Notorious Women #2: Vienna Design Week Director Lilli Hollein Putting Austrian design on the map.

Lilli Hollein, the director of Vienna Design Week.

Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein? … Read more

The end of Man Repeller and the best looks of Leandra Medine Style inspiration.

Leandra Medine Cohen waving for the camera in a photo shooting for TopShop

Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine.  What is Man Repeller As its name suggests, the idea behind … Read more

Here’s why you should wear shimmer and sequins this season Despite the pandemic.

Woman wearing a tartan coat and top with shimmer sequins

Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear … Read more

Velour tracksuits are coming back Hello, the Noughties.

Collage with several velour tracksuits that are back this year.

Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after … Read more

Jewellery Guide: How to choose a diamond Sparkling investment.

Selma von Schoenburg, Notorious Mag editor-in-chief, wearing a diamond ring while picking a wood salad spoon from the kitchen

“Diamonds Are a Girl’s Best Friend” sang Marilyn Monroe in the 1953 movie “Gentlemen Prefer Blondes”, but choosing the right diamond is as tricky as picking your best friend. So here’s all you need to know about how to choose a diamond. Are diamonds a good investment? In times of economic crises, physical commodities such … Read more

Notorious Women #1: Sabine Wiedenhofer at Galerie Kovacek If Walls Could Talk.

The awarded Austrian artist Sabine Wiedenhofer, whose work "If Walls Could Talk" is at Galerie Kovacek, photographed in front of one of her paintings

Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer … Read more

6 clever ways to wear the trends for fall Update your wardrobe with few items.

Stylish woman wearing a puffy outwear and a pullover and matching bag in bright green, one of the fashion colour trends to wear in fall 2020.

Before you hit the stores and try on all the fantastic new arrivals, check six clever ways to wear the top trends for fall 2020. Of course, not all trends suit everyone the way they were presented on the runway. So it’s important to know how to wear the fall trends before jumping on the fashion wagon. … Read more

Lila Moss, Kate Moss’ daughter, follows her mother’s footsteps Miu Miu show SS21.

Kate Moss' daughter, Lila Moss, in a pink metal mesh top at Miu Miu SS21 runways show.

Opening Miu Miu SS21 show during Paris Fashion Week, Kate Moss’ daughter, Lila Moss, is following the footsteps of her mother. With her runway debut for Miu Miu, Lila Moss is making a name for herself in the fashion world. Both mother and daughter made their runway debuts at 18 and during Paris Fashion Week; … Read more