A sneak peek at Simone Rocha and H&M collaboration  Updated with full lookbook!

Model wearing a romantic black a white look by Simone Rocha X H&M.

H&M has just announced a new collaboration collection, this time with Irish fashion designer Simone Rocha, best known for her baroque, intricate and beautifully crafted creations. Certainly, this is not the first collaboration of H&M with luxury fashion designers. The Swedish fast-fashion company has already teamed up with Johanna Ortiz and Giambattista Valli. The London-based … Read more

How to wear your gym clothes all day long Yes, you can.

Fashionista wearing gym clothes with Chanel jacket, a athleisure trend in 2021.

Sorry, Karl, but thanks to the athleisure trend in 2021, sweatpants are a far cry from the sign of defeat you thought they were. In fact, fashion-savvy designers and influencers like the always chic Victoria Beckham, show us how to wear gym clothes with style. Likewise, the cool Scandinavian girls, Emili Sindlev, Jeanette Madsen and … Read more

We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more

#CloseEyeOn: One-of-a-kind Ikat coats from Aleksandra Viktor The piece you need.

The fashion designer Aleksandra Jagdfeld wearing her creation.

Who doesn’t love to wear a fabulous statement piece that nobody else has? We spoke to Aleksandra Jagdfeld about her unique brand that specialises on one only staple piece, the coat. The debut collection of the Berlin-based luxury label, Aleksandra Viktor, consists of nine one-of-a-kind contemporary coats made from the traditional hand-loomed Ikat fabric. Ikat … Read more

Is there life for Fashion after Brexit? What's next?

Street style photo at London Fashion Week, what's next after Brexit?

For long, the British capital’s burning question has been: Is there life for brands and London Fashion Week after Brexit? But with the advent of COVID-19, most of the worries about Brexit have shifted. And now that the U.K. is finally out of the E.U., the British fashion industry is optimistic about life after Brexit. … Read more

Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

Miuccia Prada and Raf Simons want to hear your opinion 

Prada SS 21 first joint campaign by Miuccia Prada and Raf Simons.

Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut  SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more

Trends we love and where to buy them online second-hand We'll dress up again.

Vintage cardigan to buy online from the best second-hand shops.

Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more

What changes for Europeans when buying online after Brexit Goodbye British brands?

Online shopping after Brexit, will we keep buying from the UK?

So, Brexit has really happened, and since the 1st January 2021, the UK is no longer part of the EU. The Brexit trade deal launches a new chapter for Europe’s relationship with the UK after months of negotiations. Consequently, what will change when online shopping for Europeans buying fashion from UK-based companies after Brexit? Is … Read more

S Moda unveils what’s behind many ‘handmade jewellery’ brands Someone said AliExpress?

We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade … Read more

How to wear your scarf? Ask this TikTok star Creator to follow.

Among the styling tricks on TiKTok, Claudya Moreira shows how to style and wear a scarf.

Besides fun dance and song challenges, TikTok is also becoming the go-to app for designers, luxury fashion houses and people looking for fashion inspiration and styling tricks. The designer Claudya Moreira has already gained almost 200k followers showing women how to style and wear a scarf. In fact, she can turn a scarf into tops, … Read more

Quilted coat trend: perfect if you’re not a big puffer-coat fan Sleek and warm.

Stylish fashion-show goer wearing the winter quilted coat trend.

Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

St Nicolaus Day: Have you been a good or bad girl? What to wear.

Model in off-shoulder top over turtleneck, inspiration on what to wear on St Nicholas Day.

In this atypical year, children are looking forward to St Nicholas Day more than ever! But we too, are counting the days and thinking about what to wear, as the happy celebration of St Nicholas Day gives us the opportunity to dress up a little during the lockdown. As we wait to celebrate the generous … Read more

Kate Middleton: chicest summer outfits Get the look.

Duchess of Cambridge during her visit to Derby Uni where she talks about students mental health

It’s no secret we love the style of Catherine Duchess of Cambridge. And her effortlessly chic fashion choices keep getting better with every public appearance. As we all know, Kate has a super busy schedule, and she always manages to look flawless. So, get inspired by the stylish royal and get her summer looks! If … Read more

Is having a sense of humour the new symbol of luxury? Thanks, TikTok.

Barneys' campaign shows humour in luxury brands and industry is the new luxury.

2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry … Read more

What? Björk has turned 55 and we can’t believe it Get the look.

Björk has turned 55 and we celebrate her fashion style.

Can you believe Björk has just turned 55? In my mind, the cute elf-like singer from Iceland must still be in her 20s! Somehow, Björk manages to keep fascinating us with her captivating music and unique fashion style. What’s her secret, to look like an ageless fairy out of a Nordic folklore story after all … Read more

Kirin, cheerful fashion to put a smile on your face Korean style.

Model wearing faux-fur coat and hat in cheerful colours, by the Korean fashion label, Kirin.

Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It … Read more

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more

#CloseEyeOn: following willsnotebook Instagram For jewellery addicts.

Amazing jewellery pieces posted on @willsnotebook Instagram under the hashtag #willsnotebook.

If you love jewellery as much as we do, and enjoy beautiful photos of amazing pieces, you must follow willsnotebook Instagram ASAP. The editor of jewels, watches and style, and contributor of Town & Country Magazine, Will Kahn, presents stunning jewellery pieces under the hashtag #willsnotebook on Instagram. What makes #willsnotebook so special on Instagram … Read more