The new way to channel the Boho style this summer Dreamy escapism.

The chic Chiara Totire shows how to wear the new boho style.

It is undeniable, year after year, as soon as the sun comes out, we begin feeling an urge to let our inner Boho Queen out. But this summer, there’s a new way to channel the boho style, quite different from the hippie-Glastonbury fashion we saw in previous years. In fact, the boho style will be … Read more

The top 10 brands for jeans, from high to fast fashion Finding the perfect pair.

Four women wearing different jeans from our top brands using organic cotton.

One of the most popular fashion staples in the world is also one of the most difficult to get right. We are talking, of course, about the ubiquitous jeans. Although there are countless fashion brands making denim trousers, finding the perfect pair of jeans seems almost impossible. So, we selected the top 10 brands that … Read more

Get to know 4 online made-to-order fashion brands Custom made.

Woman wearing a floral shirt from the made-to-order fashion label Andion and a large straw hat.

More and more online made-to-order fashion brands are making the headlines, offering custom-made items as an antidote to fast fashion. Find out why they are sweeping the internet and get to know our fav made-to-order fashion labels. Unique look Custom fashion allows you to wear looks that are unique or come in very limited editions. … Read more

Comfort x Dress up: Meet the new office look for the next months. Like a boss.

Model Veronika Heilbrunner wearing a power suit blue in the streets of Paris fashion Week

Ladies, it’s time to dress up again! Yes, that’s about right – after spending a year purchasing plenty of loungewear, we’re heading back to the office. During our stay at home, we discovered endless comfort, but now we also want to look cool and professional. So, keep scrolling for our idea of power dressing! For … Read more

From Audrey Hepburn to Karlie Kloss: Best looks to ride a bike With style.

Actress Janet Leigh on her bike in 1947 at MGM studios

Among the many new trends that the coronavirus has brought, the bicycle trend goes hand-in-hand with our desire to lead a more natural and sustainable life. But cycling while looking stylish is not as easy as it seems. In fact, finding the best looks to ride a bike can be tricky. During Fashion Week, we … Read more

Tribute to Alber Elbaz: His 10 best quotes 

Fashion designer Alber Elbaz became known for his work at the luxury house Lanvin, where he spent 14 years as creative director. Born in Morocco and educated in Israel, Alber Elbaz died on April 24, aged 59, due to complications caused by Covid-19. In January 2021, Elbaz made a triumphant return to the fashion world, … Read more

Decoding Prince Philip, Duke of Edinburgh’s style Elegance is a real legacy.

showing Duke of edinburg_style sitting on a chair in front at a fireplace

In these last days where the world has watched the dignified and beautiful ceremony of Prince Philip’s funeral, and we have come closer to know who this man really was, it is easier to understand how he presented himself and dressed. In that sense, let us have a closer look at Duke of Edinburgh’s style … Read more

Celebrating Earth Day with these sustainable fashion brands.

3 pair of tassel tales slippers made in austria

As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more

Do you know what to wear during menopause? 

Woman wears yellow outwear over beige dress.

Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more

30 pieces to prove crochet trend SS21 is big High and fast fashion.

Collage showing 3 runway outfits with models wearing the last crochet trend SS21

The revival of handmade and DIY fashion has become 2020’s ultimate trend. Luxury fashion houses like Fendi and Bottega Veneta have made crochet trend SS21 a key in their collections. Gen-Z Instagramers have also been overloading the social media platform with their playful crochet hats. For instance, Vice President Kamala Harris’s step-daughter, Ella Emhoff, became … Read more

#CloseEyeOn: the Rue De Verneuil bag is on top of our wish list Bag your pardon?

Collage showing Princess Gracie Kelly and Rue de Verneuil bag

Classic, elegant and made of natural materials – the Rue De Verneuil bag is our editors’ latest fashion obsession. The French Riviera style brand offers one of the chicest pieces this season. And well, it’s absolutely worth the investment! Especially now that the Covid-19 pandemic has changed our ways of buying fashion. As you already … Read more

The Serpent on Netflix: we’re obsessed with Jenna Coleman’s 70s style Get the look.

Jenna Colemann wearing '70s style look in The Serpent.

BBC and Netflix’s new series, The Serpent, is a chilling crime thriller based on a real-life story, nevertheless, the fabulous wardrobe of Jenna Coleman will have you dreaming of the bohemian and glamorous ‘70s fashion style. In fact, violent series have found in fabulous styling a way to ease gruesome stories, as, for example, Killing … Read more

April showers: 8 pieces you need for the perfect outdoor wardrobe Spring staples.

Woman wearing a raincoat, one of the items you need in April for a perfect spring outdoor wardrobe.

In the last year, we’ve gotten used to social distancing and catching up with friends outdoors. And with the weather getting warmer, as soon as the current lockdown is over, parks and terraces will surely become the number one venue of our social lives. But, as we say it in German, “April, April, der macht … Read more

#BuyBetter – The Most Desirable Bag And The Best Investment Better than stocks.

Woman wearing golden outfit and a Birkin, the best investment and desirable bag.

Hermès’ Birkin bag is A-listers’ absolute favourite symbol of having ‘made it’. Celebrities like Lady Gaga, J Lo, Victoria Beckham, and Kim Kardashian have worn the Birkin throughout the years, making it the most desirable and rarest bag in history. However, the Birkin bag is not just a bag, it’s the ‘It’ accessory that we … Read more

Channelling the ’40s style this spring Flattering and timeless.

Stylish woman during Fashion Week wearing 1940s fashion style belted jacket with puffy shoulders.

There is something fascinating about the ’40s fashion when, despite the hardships of wartime, women’s style was undeniably iconic. Think how glamorous the Hollywood goddesses of the ‘40s were. Who wouldn’t want to be as stylish as Rita Hayworth, Barbara Stanwyck, Katharine Hepburn and the Austrian Hedy Lamarr? So we’re happy to see that the … Read more

The fashionable spring sneakers you’ll want to wear Casual street style.

fashionista at Milan fashion week wearing a yellow pant suit with dad sneakers and a red micro bag

2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more

Elizabeth Taylor’s jewellery collection of a lifetime 

Elizabeth Taylor wearing some pieces f her jewellery collection.

Elizabeth Taylor’s jewellery collection was just as legendary as her films. She was not only a true jewellery admirer but also a collector. “Big girls need big diamonds“, Liz Taylor once said, and we couldn’t agree more with her! In her autobiographical book ‘’Elizabeth Taylor: My Love Affair with Jewellery’’, she tells the stories of … Read more

The chicest spring pieces under €150 that look expensive.

Collage showing a young woman wearing a trench coat, one of the chicest spring pieces under 150 that look more expensive than they are.

We scoured the internet to find the chicest spring pieces under €150 that look expensive so that you can refresh your post-lockdown wardrobe without breaking the bank. Despite having more time to shop online, we know the excess of options can be overwhelming, and finding the right pieces is tricky. This is why we did … Read more

Why spring calls for Breton shirts (again) and what’s new now S/S 21.

Selma schönburg, editor-in-chief of Notorious mag wearing striped pullover and holding many striped t-shirts

Have you ever wondered why is it that as soon as spring arrives we have an urge to wear stripes? What is it with Breton t-shirts and sunny days? And why do we feel so chic in the timeless striped print? For spring/summer 21, fashion houses like Céline, Miu Miu, Jason Wu and Awake Mode … Read more

The ultimate guide on how to style your chinos this season Trend S/S 21.

This season, wear chinos with an asymmetric blazer.

Among the most wearable staples in your wardrobe, chinos are the trousers fashion designers have chosen for this season. In fact, we’ve seen khakis in several s/s 21 runway shows, from Valentino, The Row, and Louis Vuitton to Ganni and Baum und Pferdgarten. But how to wear basic chinos in a contemporary and fashionable way? … Read more

We can’t wait to wear these Spring Outfits. Scandinavian style.

We love the laid-back yet oh-so-chic Scandinavian fashion brands. And looking at the Danish Baum und Pferdgarten spring outfits, we’re sure that Nordics do it best! We know we’ve already told you before, but there is just something about Scandinavian fashion and design. Maybe it’s their minimalism and clean lines. Or maybe it’s the perfect balance between … Read more