The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more
The Chinese Year of the Ox is about to begin, and Miu Miu celebrates the Lunar New Year with the latest campaign, “Always New, Always Miu.” The Italian fashion brand welcomes the Chinese New Year with a forward-thinking attitude and states that the Miu Miu girl always looks ahead. Fresh faces for a fresh Miu … Read more
As the luxury Breitling women’s watch makes its way into the virtual wardrobe of DREST with its Chronomat collection, we see more and more high-end brands betting on gamification. What is DREST? This is the first interactive luxury fashion mobile game where you can become a virtual fashion stylist. DREST is a highly immersive game … Read more
This year, Valentine’s Day celebration may be a bit different because of the lockdown, but this doesn’t mean that it shouldn’t be romantic. You may not go to a fancy restaurant, but you can prepare a beautiful candlelight dinner at home for your special one. And to celebrate Valentine’s Day in style, here are three … Read more
With such an endless choice of e-commerce sites and platforms, online shopping can be quite a daunting experience. And, if you’ve ever spent hours scrolling with 10 tabs open at the same time, looking for a white shirt to buy, you understand why online shops with good curatorship are so important. So, keep an eye … Read more
H&M has just announced a new collaboration collection, this time with Irish fashion designer Simone Rocha, best known for her baroque, intricate and beautifully crafted creations. Certainly, this is not the first collaboration of H&M with luxury fashion designers. The Swedish fast-fashion company has already teamed up with Johanna Ortiz and Giambattista Valli. The London-based … Read more
Sorry, Karl, but thanks to the athleisure trend in 2021, sweatpants are a far cry from the sign of defeat you thought they were. In fact, fashion-savvy designers and influencers like the always chic Victoria Beckham, show us how to wear gym clothes with style. Likewise, the cool Scandinavian girls, Emili Sindlev, Jeanette Madsen and … Read more
If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more
Who doesn’t love to wear a fabulous statement piece that nobody else has? We spoke to Aleksandra Jagdfeld about her unique brand that specialises on one only staple piece, the coat. The debut collection of the Berlin-based luxury label, Aleksandra Viktor, consists of nine one-of-a-kind contemporary coats made from the traditional hand-loomed Ikat fabric. Ikat … Read more
With all the pandemic restrictions and social distancing, our exercise style and entire social life seem to happen while walking in the park these days. And, as Hippocrates said, “Unprecedented times require unprecedented measures“. Indeed, these strange COVID times definitely require unprecedented measures. So next time you get ready for walking with a friend or … Read more
For long, the British capital’s burning question has been: Is there life for brands and London Fashion Week after Brexit? But with the advent of COVID-19, most of the worries about Brexit have shifted. And now that the U.K. is finally out of the E.U., the British fashion industry is optimistic about life after Brexit. … Read more
The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more
From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more
Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more
There’s one thing we like more than finding great buys; it is buying these special pieces second-hand, and even better now that they’re in the 2021 sales. Among the best online second-hand shops is Vestiaire Collective because of their great selection of pre-owned luxury designer items and fabulous vintage pieces you can buy at affordable … Read more
Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more
Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more
So, Brexit has really happened, and since the 1st January 2021, the UK is no longer part of the EU. The Brexit trade deal launches a new chapter for Europe’s relationship with the UK after months of negotiations. Consequently, what will change when online shopping for Europeans buying fashion from UK-based companies after Brexit? Is … Read more
As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more
As difficult as this year may have been, it is coming to an end, and this calls for a celebration! So, what to wear to celebrate the end of the challenging 2020? I know New Year’s Eve won’t be the same without the big parties and friends, but even in a small group or just … Read more
We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade … Read more
You know what they say; never say never. Because, yes, among the many surprises this strange year has brought us, the mullets (the infamous hairstyle of the ’80s we loved to hate) are back! It is quite normal that when women are longing for life changes, the first thing to change is the haircut. So … Read more
Besides fun dance and song challenges, TikTok is also becoming the go-to app for designers, luxury fashion houses and people looking for fashion inspiration and styling tricks. The designer Claudya Moreira has already gained almost 200k followers showing women how to style and wear a scarf. In fact, she can turn a scarf into tops, … Read more