Loden: from peasant’s outwear to fashion trend The first performance fabric.

Junges Paar in Tracht von Adam Brenner, 1840, where the man is wearing a loden jacket

What do the Austrian Emperor Franz Joseph, Yves Saint Laurent, Nike and Saint Hubertus have in common? If you guessed the Loden, you guessed right! Maybe you don’t own a Loden coat or cape, but for sure your parents, uncles or grandparent do! The greenish or grey outwear was an absolute must in the 70’s … Read more

Sophie Fontanel, the French Instagrammer we all love.

French Journalist Sophie Fontanel taking a selfie like a real influencer

With 163k followers on Instagram, the 56-year-old Sophie Fontanel is one of the coolest fashion journalists and Instagrammers there is. Sophie Fontanel’s style Fontanel’s style is at the same time feminine and boyish, free and fresh, a kind of Katharine Hepburn with a street-style attitude if you know what I mean. On top of that, she has … Read more

Bandana Tewari, Gandhi and sustainable fashion

Bandana Tewari in a TedTalk about Gandhi and sustainable fashion

The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most … Read more

French it-girls, the new Brigitte Bardot and Jane Birkin

french girl sitting on the terrace of her apartment in Paris

Paris, the city of lights, capital of Haute Couture, and the place of the dreamy French it-girls. Paris is also home to the super chic Inès de la Fressange, Jane Birkin and Caroline de Maigret, who embody this aspirational charm. Parisian girls are known for their effortless chicness and coolness. Today, the new Jane Birkins … Read more

6 new French jewellery designers to buy now

During PFW, all eyes are on fashion in Paris, which made me think about what is happening in the French capital, in terms of jewellery design. The first French jewellery designers that come to mind are, naturally, houses as such Cartier, Chaumet, Boucheron, Van Cleef & Arpels. But apart to these heritage names, there is … Read more

We talked about Fairmined Gold at Skrein Jewellery in Vienna There is sustainable gold.

two wedding rings made with fair gold by Skrein Jewellery in Vienna

I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and … Read more

Kate Middleton’s favourite beauty products

The Duchess of Cambridge at Back to Nature play garden at RHS Wisley

The Duchess of Cambridge at  Back to Nature play garden at RHS Wisley.Photo courtesy of The Royal Family. Kate Middleton has become over the year, a fashion icon and inspiration for women around the world because of her flawless style; who wouldn’t want to look like her? Whether at red-carpet events, watching a tennis tournament at … Read more

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more

All leather outfits a trend that you can easily copy Fall/Winter.

Three fashionistas wearing the all-leather trend outfit that emerged from many fashion week street style

Fall 2019 started with a trend that we can easily copy because is more about styling than buying a totally new wardrobe. We are talking about the all-leather trend we saw on Tod’s, Alexander Wang, Proenza Schouler and Nanushka’s A/W catwalks. This Fall 2019 trend also emerged strongly in the streets of the most influential … Read more

Have a look at Miu Miu dinner in Venice Who were there?

poster with the invitation to Miu Miu Dinner in Venice- video with celebrities invited

Here is a private view of the Miuccia Prada’s dinner in Venice. Lucky you, since everybody has eyes on the Queen of the Adriatic those days. For the occasion of the 76th international film festival, one of the most celebrated red carpets in Europe, the Italian fashion designer, Miuccia Prada, was in Venice for other … Read more

Beatrice Borromeo Casiraghi, one of the most elegant European aristocrats

Among all the young European aristocrats, the most stylish is with no doubt Beatrice Borromeo Casiraghi, the wife of Pierre Casiraghi. Née Borromeo, the beautiful Italian aristo has an incredibly chic style, timeless and modern at the same time. The Wedding The 34-year old married the youngest son of Princess Caroline of Monaco in 2005 in … Read more

Discover Meghan Markle’s Beauty Secret for Glowing Skin

It is common for expecting women to glow during their pregnancies, but the way the Duchess of Sussex’s skin is sparkling and radiant is so fantastic that it made us want to find out what is Meghan Markle’s beauty secret behind such beautiful skin. Is she following a specific diet? Is it a makeup illusion? … Read more

Who says we can’t repeat an outfit many times?

Angela Merkel as a trend-setter? Well, yes my dear, the German Chancellor is becoming a fashion icon as the media reports, in shock, that she has worn the very same outfit at four different occasions. Angela Merkel Kimono became news. And here is a crucial question; can we repeat an outfit many times? This all-important question … Read more

Margot Robbie’s dress and makeup all in one colour Orange is the new black.

Actress Margot Robbie on the red carpet wearing a brown and beige makeup

There’s been a lot of talk about the two stars of Tarantino’s latest movie, “Once Upon A Time In Hollywood”, Brad Pitt and Leonardo DiCaprio. But we are obsessed by the fabulous orange-ochre look of their co-star, Margot Robbie, at the movie’s premiere in London. Margot Robbie’s makeup matched exactly the same colour as her … Read more

What Were You Wearing: Survivor Art Installation

Photos courtesy of K.U. The powerful exhibition “What were you wearing: Survivor Art Installation”, showcasing 18 real stories of sexual assaults paired with outfits similar to what the victims were wearing when they were attacked, proves once and for all, how wrong is the myth that the victim’s clothes provoke sexual violence. Jen Brockman, the … Read more

Astronaut boiler suits trend: as seen by Ryan Gosling´s movie First Man

Street tyle photo of a fashionista wearing a bege jumpsuit with patches and off-white yellow belt

I hope you saw “First Man”, the movie starring Ryan Gosling about the legendary space mission that turned the astronaut Neil Armstrong into the first man to walk on the Moon in 1969. Besides being a brilliant film, it is inspiring the latest fashion fever: the Astronaut boiler suits trend. The ‘60s aesthetics boiler suits … Read more

Goldman Sachs guide to being a man. Unofficial and controversial

vintage photo showing a group of men curious to see what's in a jewellery box

We all enjoy reading a fun list or a “how-to” guide but sometimes they can be a bit controversial, like the “Unofficial Goldman Sachs Guide to Being a Man”. The American multinational investment bank’s guide went viral and caused heated discussions, with some people loving it and others, hating the list. The original guide was … Read more

Can you be trendy AND sustainable?

One of the most pressing questions in today’s fashion world is: can you be trendy AND sustainable at the same time? As you know, sustainable, eco-friendly and ethically-made clothes usually cost more than fast fashion brands. You can be sure that any brand selling very cheap garments must have cut the costs somewhere in its production. … Read more

The monochrome makeup you must start wearing now

Saoirse Ronan at red carpet wearing a monochrome makeup in tones of powder rosé

The monochrome makeup is a look you will love to wear this spring and summer. This makeup consists of eyes, cheeks and lips all in the same pink-ish peach, which will make you look fresh and glowing, like the Irish actress Saoirse Ronan or the fabulous Cate Blanchett. Forget the heavy foundations and the contour … Read more