Sixty is not the new forty. It’s time to talk about ageism.

iris apfel, face of the ice cream magnus campaign in 2019

What exactly is ageism? While prejudice has been around forever, the word “ageism “is relatively new. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors and patterned on sexism and racism. It refers to a socially constructed way of discriminating older persons based on negative attitudes and stereotypes about ageing and … Read more

There is this AW 21-22 bag trend that is so handy Bigger is better.

model with a big bag from Sunnei AW 21-22 collection

Through the years of fashion trends, styles of handbag come and go. From casual canvas totes to sporty nylon crossbodies, to oversized satchels, to micro-mini baguette bags (sorry, Jacquemus Chiquito): purses are some of the most dynamic pieces in the fashion world. But there is a bag trend for AW 21- 22 that is a … Read more

You need a Vostok Amphibia, the Russian James Bond watch 

Collage with Vostok Watch and a Russian vintage poster

If James Bond were a Russian spy, he would wear a Vostok Amphibia watch. “Amphibia, Vostok Amphibia”. This week I finally saw the latest James Bond film, No time to die “. Again, I enjoyed what I like best in the franchise; exotic sceneries, beautiful people, great cars and motorcycles, finest sartorialism (Tom Ford bespoke) … Read more

Best of street style from London, Milan and Paris Fashion week

Kristen Stewart front row Chanel SS22 Show

A rundown of the styles we love from the Fashion Week shows this year. Fashion Week season is one of the best times to be a fashion lover. For one, observing and appreciating the artistry of designers showing collections in London, Milan, Paris, and more is incredibly exciting. It’s also a wonderful time to see … Read more

#CloseEyesOn: makeup artist Gucci Westman and her brand 

Makeup artist Gucci Westman and her makeup line Westman Atelier

If you’re tapped into the beauty world, you’ve likely heard about Westman Atelier, the scaled-back, high luxurious makeup brand line launched in 2018. The clean beauty brand is founded by a longtime Hollywood makeup artist, Gucci Westman, with ties to such stars as Halle Berry, Reese Witherspoon and Anne Hathaway. Her beauty tactics are sought … Read more

The Flapper shoes: a symbol of women’s empowerment Still trendy this fall.

Just by looking at the flapper shoes from the Jazz era, you can tell that a real revolution was taking place, empowering women at the beginning of the 20th century. So, let’s go back hundred years ago to know exactly what is flapper shoes. Understanding the time of flapper shoes The post-war Roaring Twenties put … Read more

The most fashionable retails are betting on knitted dresses For Fall/Winter 21-22

3 models wearing Fall 21 knitted dresses from MyTheresa, Net-a-porter and Forward

The beginning of fall is a crucial moment in the fashion world- it marks the time to replace our summer looks with new collections, new trends, and pieces that will accompany us through fall /winter 21-22. At this moment, the challenge is to know what to buy, especially what trend is relevant for your lifestyle. … Read more

Everything you want to know about James Bond No time To Die

After a six-year hiatus, guess who’s finally back? Mr Bond, James Bond, with No Time To Die. The anticipated release of No Time To Die had to be postponed several times due to the pandemic, but we’re happy to announce that the most elegant spy in the world will hit the big screen this September 2021. As … Read more

Anti Age Hair Treatment: How to stop hair fall and help to regrow it 

selma von schönburg wearing a oversized transparent glasses and showing her curly brunette hair

After the summer holidays and the beginning of a new season, September/October is just the best time of the year to start an intensive treatment of the hair. So for the past month, we have been testing the special line for anti-age hair treatment from the German-French brand La Bioesthetique. And we have good news … Read more

Rolling Stones’ Charlie Watts will be remembered for his music and suits 

collage showing the sartorial stylish Charlie Watts, drummer of The Roling Stones and in the back the rest of the band leaders

Very emotional and deserved tributes have flooded the media since the announcement of The Rolling Stones’ drummer Charlie Watts passing. Most eulogies highlight Watts’s stoic and reserved way of playing the drums, his cool demeanour on stage, and his love for classic jazz. Charlie Watts’ death is a sorrowful moment for Rock ‘n Roll and pop … Read more

5 Instagrams to get the classic French-girl style 

Instagrammer Camille Charriere in the streets of Paris during PFW wearing a all denim outfit

The world is obsessed with the famous classic French-girl style, and we all want that “je ne sais quoi” they have that many can’t put their fingers on. Luckily, there are thousands of Parisian girls posting their looks on Instagram. But it is impossible to follow all of them, and quite frankly, not all are … Read more

Hair trends for fall 21: From Gigi Hadid to Sadie Sink What's your favourite?

Sadie Sink red hair wearing Prada_hair Trend Fall 21

Are you too craving an endless summer? Because I definitely am. However, there is good news. The upcoming season is bringing cool haircut trends, and I can’t help but share them here. To get you excited, I’ve selected the most popular celebrities on Instagram and their amazing haircut to bring you the latest hair trends … Read more

Are you washing your face accurately?

A girl applying cream to her face in her bathroom, with a toil wrapped on her hair

Undoubtedly, the pandemic has changed us, our habits and our daily beauty routines. While at home, many of us took the skincare regime to the next level. And who can blame us? We are all dreaming of that glowing skin. So it’s time to consider whether you’re washing your face accurately. To answer that, we’re … Read more

What to wear to celebrate ‘Stranger Things’ Season 3 S4 coming in 2022.

Eleven of Strange things wearing 80s inspired yellow scrunchy

Are you ready for monsters, nose bleeds and lots of adventure? While we are impatiently waiting for Stranger Things Season 4, announced for 2022, let’s watch seasons 1,2 and 3 again wearing ’80s inspired outfits. But before anything here is a sneaky peek of season 4, courtesy from Netflix. The group of teens from Hawkins … Read more

#BuyBetter – 4 Brands We’re Buying for Quality and Price

collage with Arket new in arrivals, one of the brands we're buying for quality and price

Inexpensive high-street brands are life saviours. There was a time when you could either buy good quality clothes that were pricey or affordable pieces with low-quality; and nothing in between. Then Zara came and we all fell in love with the fast-fashion label. However, it turned out we weren’t the only ones who enjoyed finding … Read more

Things you should never do to your skin 

Funny mon and daughter wearing a black and a white beauty mask

We’ve all seen plenty of Instagram tutorials with makeup tricks that can change your skin and even your face! But what if I tell you that you can look radiant and with flawless skin without all that makeup too? The trick here is not what you have to do but what you should never do … Read more

5 trends to wear until the end of summer And beyond.

detail of a pleated floral skirt and a prada bag from street style milan fashion week

This summer is absolutely special. We’ve been waiting to hug and kiss again, to dance and feel alive as never before. But also, we are longing to dressed up again, dress to impress! So, of course, we have learned how important it is to have a versatile wardrobe, with pieces perfect for summer and, at … Read more

What real dermatologists say about the most viral beauty trends on TikTok

cosmetic bottle with tiktok logo showing the beauty trends of the social platform

I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more

10 hotels with highest quality toiletries

Bathroom form Hotel Maria Christina in Bilbao, one f the 10 hotels with the highest quality toiletries

Women love to be pampered. Nothing makes us feel more special than entering a hotel bathroom to find all the fabulous beauty products waiting for us. Therefore, we have created a list of the hotels with the highest quality toiletries. Travellers have higher and higher expectations, whether on vacations or business trips. When choosing where … Read more

Cool Outfit Ideas To Mix Up Your Style Play with your wardrobe.

Street style photo of a fashionista wearing a faux leather bomper during Paris Fashion Week

Clothes have always given us the ultimate opportunity to express ourselves and our personalities in entirely new ways. A particular outfit can help us convey what we feel and think while looking fashionable. The more you know how to mix your style, the easier it will be to express yourself through fashion. Creating a nice-looking … Read more

Wimbledon outfits: Kate Middleton’s green dress is just perfect

Wimbledon 2021 outfits

Congratulations on your Wimbledon titles, Ashleigh Barty and Novak Djokovic! We can’t say that we’re surprised. The tennis tournament is one of the world’s most celebrated sports events of the year. As much as we enjoy watching Wimbledon, we have to admit that the court-side style is just as exciting. So, we’ve created a selection … Read more

7 lessons about style from Instagramers over 40 You aren't invisible.

Instagramer over 40 styling tips wearing a black leather shirt with white tshirt

It is undeniable, there’s been a rise of fashion mature influencers on Instagram, and we find their accounts a fantastic source of inspiration on how to best style over 40, 50, 60 women. But, let’s face it, finding the right outfit after 40 (and more) is challenging. Suddenly, our bodies start changing, and we no … Read more