Studying fashion in Vienna: from school to MQ VIENNA FASHION WEEK Best courses in Austria

As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more

Be careful with dirty makeup brushes!

woman hand grabs some makeup brushes from a makeup table

Washing hands several times a day, rubbing hand-sanitizer and disinfecting cellphones have become the “new normal”. But how about dirty makeup brushes? Did you know they can carry bacteria and even viruses to you eyes, nose and mouth? But before you start frantically getting rid of your used beauty tools, read here why and how … Read more

Anine Bing, the designer behind Meghan Markle’s striped pants Meet the Danish designer.

Meghan Markle wearing Anine Bing striped pants paired with a white t-shirt, sandals and a straw hat.

Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more

Successful on Instagram: influencers that have become entrepreneurs What's the secret?

The German Instagrammer influencer and entrepreneur Tanya Seidl.

Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more

Phoebe Philo: why fans expect a comeback To fill the void of old Céline

Phoebe Philo photo celine.com

Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you … Read more

Nørrebro, Copenhagen’s coolest area House of Samsøe Samsøe

samsoe and samsoe model buying in the market food of Norrebro, Copenhagen's bohemian neighbourhood.

As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more

Spanish Style – Best looks of Queen Sofia and Infanta Elena 

Queen Sofia of Spain sitting at a summer terrace wearing a yellow hair scarf, dark blue top and yellow trousers

Amidst all the turmoil the Spanish Royal Family has gone through, especially recently with King Juan Carlos’ exile, Queen Sofia has always been the backbone of the family and an example of dignity and elegance for the Spanish people, who admire and love her dearly. Sofia of Spain and Infanta Elena, her daughter, have set … Read more

Karlie Kloss empowers young girls with coding camp Kode With Klossy.

As the American fashion model Karlie Kloss celebrates her 28th birthday, we’d like to congrats her as a role model, inspiring and empowering young girls through her coding camp Kode With Klossy. Karlie Kloss; model and science nerd One of the best-known faces in fashion, the stylish Karlie Kloss says she is also a math … Read more

Is Vintage Rolex a Good Investment? Ask Paul Newman’s Daytona Watch

Paul Newman and his Rolex Daytona.

If you are wondering whether buying a vintage Rolex is a good investment, you may like to know that the second most expensive wristwatch ever sold at an auction was a vintage Rolex Paul Newman’s Daytona. Paul Newman’s Daytona The Rolex that fetched 17.7 million dollars in the 2017 auction was not made in gold … Read more

Sweet jewellery: Alina Abegg’s Sugar High collection Is it a ring or candy?

two models showing the sugar high collection by jewellery designer Alina Abegg

If you want to feel like a child in a candy store without having to worry about the extra calories, Alina Abegg can make your dream come true with her Sugar High collection. Is it a candy or a ring? The sweet-inspired jewellery collection is difficult to resist; the colours and some gems in cabochon … Read more

Great role model: Emma Watson‘s leadership style Smart and sustainable fashion.

British actress and activist Emma Watson.

We followed Hermione in the “Harry Potter” saga; we saw the actress grow, and Emma Watson’s leadership style evolve over the years. The British actress and activist of today is a far cry from the cute little witch she played. She has become a stylish woman with a strong sense of fashion and commitment to … Read more

The jelly sandals from my childhood are back In Summer and Fall.

Blue jelly sandals next to sunglasses and straw hat on the sand.

As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more

Why is the Vampire Facial so popular and does it work? 

Collage with Tom Cruise as a vampire, microneedling rollers and Kim Kardashian selfie after a vampire facial.

Among all the strange beauty treatments women may try, the Vampire Facial is probably the most popular right now. The scary-sounding name and that Kim Kardashian selfie with the face covered in blood spots doesn’t seem to deter celebrities and Instagrammers in search of perfect skin. What is the Vampire Facial? First of all, despite … Read more

What to buy in the Summer sales to wear in Fall Or how to shop consciously.

Street style photo of woman wearing a metallic shirt and plissé skirt, perfect for fall.

Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in … Read more

Simonett is our brand for feminine, modern and affordable clothes Wear it before the rest.

Woman in a park wearing a baby blue satin set

Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more

These are the five items that I need RN to update my summer wardrobe.

Gucci hat and sunglasses chains and colourful makeup to update my wardrobe.

Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office,  I’ve met some work colleagues and clients. However, I am not ready … Read more

Films and fashion: 8 times Givenchy and Audrey Hepburn inspired us Welcome, Matthew Williams.

As Matthew Williams becomes the new Creative Director of the French couture house Givenchy after Clare Waight Keller, we celebrate the close relationship of Hubert de Givenchy and Audrey Hepburn, his muse, and the fabulous looks he created for her movies. How it all began The Count Hubert Taffin de Givenchy first met Audrey Hepburn … Read more

Princess life hacks: how to wear a tiara The most glamorous jewel.

Crown Princess Victoria of Sweden official portrait showing how to wear a tiara.

If you have always wanted to wear a sparkling headpiece, the new official portraits the Swedish Royal Court released to celebrate the 10th wedding anniversary of Crown Princess Victoria and Prince Daniel are the perfect example of how to wear a tiara. View this post on Instagram A post shared by A Tiara A Day … Read more

Ozwald Boateng, Ghanaian heritage on Savile Row Bold, colourful tailoring.

Fashion designer Ozwald Boateng adjusting his tie.

I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more

Fatherhood disclosed in 10 Netflix films and series. Freud explains.

#blackAF series on Netflix

As we get ready to celebrate Father’s Day, we selected 10 Netflix films and series that speak about fatherhood, even if in unconventional ways, to get you in the spirit. Molly’s Game High-stakes underground poker game Based on a true story, Molly’s Game tells how Molly Bloom, a former professional skier who moves to L.A., … Read more

Bang, Bang: How to Style Your Fringe 

Street style photo of a fashion show goer wearing a short bob and fringe during fashion week.

Put your finger down if you have cut a fringe during Coronavirus isolation. I know; you couldn’t go to the hairdresser, you were bored and decided to try something new. And if you haven’t done it, I bet you know someone who has. We’ve seen it on Instagram, from Bella Hadid to Nobel laureate Malala, … Read more

Outfit inspiration: embroidered pieces to wear every day Mango, H&M and CO.

Woman at the beach wearing an embroidered kaftan-style dress.

The craft of embroidery is one of the hottest trends for this summer. You will see embroidered pieces everywhere; in clothes and accessories with naive florals, folklore-inspired embellishment, geometric designs and even political slogans. Embroidery adds value to any outfit, from T-shirts and jumpers to sophisticated dresses. It refers us to the craftsmanship that makes … Read more